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Top SEO Factors - 2022-06-13      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-06-13 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	22	-0.40	-0.65	94.33%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	43	-0.38	-0.65	93.94%
3	CPZZZ	Number of Factors Used	221	127	-0.36	-0.65	94.27%
4	ENT000a	Number of Entities Used	69	25	-0.33	-0.66	70.82%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	80	-0.33	-0.62	91.83%
6	CP470	Keywords in the HTML Tag	59,431	307	-0.28	-0.54	96.44%
7	CP134	Keywords in Body Tag	50,097	274	-0.28	-0.56	93.41%
8	CP161	Keywords in H1-H6 Tags	299	9	-0.26	-0.55	91.96%
9	CP157	Keywords in H1, H2, and H3 Tags	260	7	-0.26	-0.54	92.09%
10	CPX010	Keywords in Div Tags	27,185	161	-0.25	-0.51	94.27%
11	CP465	Keywords in P Tags	3,276	38	-0.25	-0.52	93.41%
12	CP059	Ahrefs Rank	46	15	-0.25	-0.51	15.15%
13	CP061	Ahrefs Referring Class C Addresses	1,183	55	-0.25	-0.36	19.37%
14	CP063	Ahrefs Referring IP Addresses	2,109	75	-0.25	-0.36	19.57%
15	CP062	Ahrefs Referring Domains	2,719	97	-0.25	-0.35	19.63%
16	CP129	Keywords in A Tags	4,337	32	-0.24	-0.50	92.16%
17	CP153	Keywords in H1 and H2 Tags	155	5	-0.24	-0.53	90.91%
18	CP469	Keywords in Sentences	2,717	29	-0.24	-0.50	92.82%
19	ENT003	Entities in H2 Tags	36	6	-0.24	-0.54	70.03%
20	ENT004	Entities in H3 Tags	29	5	-0.24	-0.53	68.77%
21	ENT009	Entities in Title Tag	7	2	-0.23	-0.52	63.77%
22	CP067	Ahrefs Text Backlinks	891,837	13,824	-0.23	-0.29	19.30%
23	CP002	Ahrefs Backlinks	891,926	13,653	-0.23	-0.28	19.70%
24	CP064	Ahrefs Referring Pages	891,928	13,653	-0.23	-0.28	19.70%
25	CP375	Keywords in LI Tags	1,485	19	-0.22	-0.49	91.77%
26	CP071	Search Result Display URL Matches	13	1	-0.22	-0.52	81.03%
27	CP097	Search Result Link Text Matches	13	1	-0.22	-0.52	81.09%
28	CKWD001	Clean Keyword Density in the HTML Tag	206	4	-0.22	-0.48	83.00%
29	CP475	Term Frequency	6	3	-0.22	-0.49	93.61%
30	CP070	Ahrefs Word Count	5,435	1,730	-0.22	-0.47	13.31%
31	CP004	Ahrefs Dofollow Backlinks	851,875	12,368	-0.22	-0.29	18.97%
32	CP054	Ahrefs NoFollow Backlinks	258,128	1,571	-0.22	-0.31	19.04%
33	CP165	Keywords in H2 Tags	136	3	-0.22	-0.49	92.36%
34	CP135	Body Tag Size Kilobytes	280	90	-0.21	-0.48	92.62%
35	CP160	Leading Keywords in H1-H6 Tags	29	2	-0.21	-0.49	87.75%
36	CP128	Keywords in Alt Attributes	379	7	-0.21	-0.47	90.45%
37	LSI002	LSI Words in Sentences	2,703	595	-0.21	-0.43	97.96%
38	CPJLD068	Has JSON-LD Dentist	1	0	-0.21	-0.54	4.55%
39	CP481	Keywords in Title Tag	15	2	-0.21	-0.49	80.57%
40	CP488	Keywords in pages top 10 most used phrases	22	2	-0.21	-0.51	87.75%
41	CP465c	Keywords in script Tags	13,578	55	-0.21	-0.48	94.20%
42	ENT018	Entities in Sentences	569	90	-0.21	-0.42	98.55%
43	CP156	Leading Keywords in H1, H2, and H3 Tags	23	2	-0.21	-0.49	87.15%
44	CP468	Number of Sentences	258	67	-0.21	-0.44	89.06%
45	CP492b	Unabridged Word Count	6,935	1,888	-0.21	-0.44	90.58%
46	CP127	Keywords in A Tag HREFs	2,987	52	-0.20	-0.43	91.63%
47	CP140	Clean Text Kilobytes	32	11	-0.20	-0.43	89.66%
48	GD001	Google Variation Density	366	3	-0.20	-0.48	83.00%
49	CP492	Word Count	3,930	1,500	-0.20	-0.43	89.72%
50	CP127b	Keywords in Unique A Tag HREFs	1,671	34	-0.20	-0.43	91.44%
51	CP005	Ahrefs Domain Rating	79	46	-0.20	-0.45	15.09%
52	CP470a	Search Terms in the HTML Tag	469	18	-0.20	-0.44	89.53%
53	ENT001	Entities in HTML Tag	1,534	271	-0.20	-0.41	97.89%
54	CP487	Keywords in pages top 5 most used phrases	11	1	-0.20	-0.50	86.36%
55	CP381	Keywords in Meta Descriptions	44	2	-0.20	-0.49	81.69%
56	CP134a	Search Terms in Body Tag	413	17	-0.20	-0.44	91.83%
57	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.20	-0.52	18.64%
58	CP458	Page Size Kilobytes	376	162	-0.20	-0.47	88.08%
59	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.52	19.50%
60	CPXR24	Number of P Tags	141	40	-0.19	-0.44	87.02%
61	CP169	Keywords in H3 Tags	105	3	-0.19	-0.45	88.54%
62	CPXR018	Keywords in Nav Tags	5,434	25	-0.19	-0.44	87.94%
63	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	19.76%
64	CP471	Keywords in Span Tags	865	11	-0.19	-0.44	91.57%
65	QS003	Number of Questions	109	6	-0.19	-0.39	84.65%
66	CPXX888	Number of HTML Tags	3,775	925	-0.19	-0.44	88.87%
67	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.51	18.71%
68	CP137	Keywords in the Canonical URL	58	2	-0.19	-0.47	84.06%
69	ENT008	Entities in Meta Description Tag	16	3	-0.19	-0.47	61.20%
70	CP152	Keywords in H1 Tags	19	1	-0.19	-0.45	79.12%
71	CP999	Search Result Path Matches	13	1	-0.18	-0.46	77.14%
72	CP385	Keywords in Meta OpenGraph Content	12	1	-0.18	-0.47	75.03%
73	CP476	TF/IDF	1	1	-0.18	-0.49	83.20%
74	CP486	Keywords in pages top 3 most used phrases	6	1	-0.18	-0.47	86.17%
75	DD002	DomDetailer Facebook Shares	8,150,458	-5,841,205	-0.18	-0.30	24.04%
76	ENT013	Has Entities in H2 Tags	1	1	-0.18	-0.51	63.44%
77	CP057	Ahrefs Page Size	93,293	35,621	-0.18	-0.43	13.04%
78	GD004	Google Density Exact Matches	41	3	-0.18	-0.45	64.10%
79	CP383	Keywords in Meta OpenGraph Description	41	2	-0.18	-0.45	77.54%
80	DD010	DomDetailer Majestic Referring Subnets	59,791	11,622	-0.18	-0.18	25.30%
81	CP124a	Keywords in Absolute URLs	5,703	48	-0.18	-0.41	89.26%
82	CPXR003	Number of Heading Tags	61	22	-0.18	-0.41	89.86%
83	CP159a	Search Terms in H1-H6 Tags	14	1	-0.18	-0.44	87.02%
84	DD006	DomDetailer Majestic IPs	251,094	41,612	-0.18	-0.18	25.89%
85	DD005	DomDetailer Majestic CF	65	35	-0.18	-0.40	23.65%
86	CPJLD044	Has JSON-LD Car	1	0	-0.18	-0.32	0.33%
87	ENT005	Entities in H4 Tags	19	2	-0.18	-0.46	66.21%
88	ENT014	Has Entities in H3 Tags	1	1	-0.18	-0.50	61.46%
89	CPJLDxSA	Number Of JSON-LD Types	49	9	-0.18	-0.43	83.66%
90	DD015	DomDetailer Moz PA	73	43	-0.18	-0.36	22.27%
91	CP484	Leading Keywords in Title Tag	1	0	-0.18	-0.49	78.52%
92	CP050	Ahrefs Internal Links	623	146	-0.18	-0.37	19.57%
93	DD008	DomDetailer Majestic Referring Domains	1,788,179	260,278	-0.18	-0.19	26.42%
94	CPJLD234	Has JSON-LD SelfStorage	1	0	-0.18	-0.39	0.66%
95	CP072	Search Result Document Matches	8	1	-0.18	-0.46	66.93%
96	GD003	Google Density Variations	6,245	49	-0.17	-0.40	78.26%
97	CP007	Ahrefs External Links	93	24	-0.17	-0.35	18.12%
98	CP427	Number of Images with Alt Text	76	19	-0.17	-0.40	88.01%
99	CP113	Search Result URL Matches	21	1	-0.17	-0.44	78.26%
100	CP049	Ahrefs Images	83	27	-0.17	-0.39	12.98%
101	CPX003	Keywords in Main Tags	13,887	71	-0.17	-0.48	87.94%
102	LSI006	LSI Words in H2 Tags	105	17	-0.17	-0.38	95.52%
103	LSI001	LSI Words in Title Tag	16	5	-0.17	-0.39	92.75%
104	CPJLD261	Has JSON-LD Vehicle	1	0	-0.17	-0.38	0.33%
105	CPXR005	Number of H2 Tags	20	7	-0.17	-0.39	88.54%
106	ENT002	Entities in H1 Tags	7	2	-0.17	-0.42	58.89%
107	CP146	Keywords in the First 100 Words	208	7	-0.17	-0.42	80.76%
108	CP052	Ahrefs Linked Root Domains	33	8	-0.17	-0.41	18.77%
109	QS004	Number of Questions In Headings	6	2	-0.17	-0.38	34.85%
110	CP473	Keywords in Strong Tags	99	2	-0.17	-0.41	84.58%
111	DD012	DomDetailer Majestic TF	72	26	-0.17	-0.34	24.51%
112	DD013	DomDetailer Moz DA	87	39	-0.17	-0.30	21.74%
113	ENT010	Title Tag Has Entities	1	1	-0.17	-0.44	54.81%
114	DD007	DomDetailer Majestic Links	61,845,417	3,245,987	-0.17	-0.24	26.28%
115	CP426	Number of Images	103	29	-0.17	-0.37	87.22%
116	CP164	Leading Keywords in H2 Tags	9	1	-0.17	-0.42	86.43%
117	CPX013	Keywords in Footer Tags	3,696	10	-0.16	-0.38	82.41%
118	CP374	Keywords in the last 100 words	205	4	-0.16	-0.40	79.45%
119	CPXR006	Number of H3 Tags	28	8	-0.16	-0.38	85.44%
120	CP425	Number of HTTPS Links	484	149	-0.16	-0.36	85.18%
121	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	57.18%
122	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	79.31%
123	CP109	Search Result Summary Text Matches	60	2	-0.16	-0.44	75.36%
124	QS012	Headings Has Question	1	0	-0.16	-0.47	75.30%
125	CP391	Number of Absolute URLs	430	150	-0.16	-0.37	84.26%
126	LSI007	LSI Words in H3 Tags	94	15	-0.16	-0.36	93.48%
127	CP130	Keywords in Article Tags	2,333	22	-0.16	-0.44	78.00%
128	ENT011	Meta Description Tag Has Entities	1	1	-0.16	-0.46	54.15%
129	CP431	Number of Internal Links	468	135	-0.16	-0.34	85.70%
130	CPJLD011	Has JSON-LD Answer	1	0	-0.16	-0.46	61.53%
131	CP435	Number of Links	485	153	-0.16	-0.35	85.18%
132	CP056	Ahrefs Pages	5	2	-0.16	-0.35	18.25%
133	CP469a	Search Terms in Sentences	28	2	-0.16	-0.37	91.57%
134	CPJLD217	Has JSON-LD Question	1	0	-0.16	-0.46	61.59%
135	CP376	Keywords making whole LI Tags	4	1	-0.16	-0.42	81.49%
136	CP125	Keywords making whole A Tags	11	1	-0.16	-0.42	83.20%
137	QS006	Number of Questions In H2 Tags	3	1	-0.15	-0.37	78.79%
138	DD016	DomDetailer Moz Rank	9	4	-0.15	-0.33	20.55%
139	CPJLD247	Has JSON-LD State	1	0	-0.15	-0.41	5.60%
140	DD014	DomDetailer Moz Links	62,238,753	4,069,801	-0.15	-0.24	23.65%
141	CP410	Number of DoFollow Links	478	147	-0.15	-0.34	85.05%
142	CP467	Keywords in Section Tags	1,428	19	-0.15	-0.42	86.03%
143	CPJLD116	Has JSON-LD HowToStep	1	0	-0.15	-0.44	4.68%
144	CP485	Keywords in pages most used phrase	2	0	-0.15	-0.41	79.64%
145	QS007	Number of Questions In H3 Tags	3	1	-0.15	-0.39	77.47%
146	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.44	57.71%
147	CP358	Inline Javascript Kilobytes	145	33	-0.15	-0.31	80.17%
148	CP048	Ahrefs Image Backlinks	299,372	3,931	-0.15	-0.31	15.48%
149	CP022	Ahrefs Has External Links	1	1	-0.15	-0.44	17.33%
150	CP177	Keywords in H4-H6 Tags	94	1	-0.15	-0.39	82.48%
151	CP357	Inline CSS Kilobytes	91	34	-0.14	-0.39	79.78%
152	CP355	Keywords in ID Attributes	535	2	-0.14	-0.39	81.75%
153	GD002	Google Exact Match Density	2	0	-0.14	-0.41	36.17%
154	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.41	79.05%
155	CP477	Keywords in Title Attributes	449	6	-0.14	-0.36	87.94%
156	CP356	Keywords in I Tags	455	7	-0.14	-0.40	79.78%
157	CP032	Ahrefs Has Image Backlinks	1	0	-0.14	-0.43	14.03%
158	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.43	17.19%
159	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.43	17.39%
160	LSI003	LSI Words in Meta Description Tag	48	8	-0.14	-0.34	90.51%
161	CP095	Search Result Link Text Has Year	1	0	-0.14	-0.39	65.94%
162	CP451	Number of US Phone Numbers	80	8	-0.14	-0.33	78.79%
163	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.41	77.40%
164	CP353	Head Size Kilobytes	126	47	-0.14	-0.36	73.91%
165	CP347	Has US Phone Number	1	0	-0.14	-0.41	62.91%
166	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.14	-0.47	1.71%
167	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.38	80.90%
168	CP126a	Search Terms in A Tags	62	2	-0.14	-0.34	87.62%
169	CPJLD266	Has JSON-LD Website	1	0	-0.14	-0.43	53.89%
170	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.38	84.65%
171	CP479b	Title Has Year	1	0	-0.14	-0.39	74.57%
172	CP108	Search Result Summary Length	221	153	-0.14	-0.31	72.20%
173	CPJLDxCB	Number Of Claimed Brands	21	1	-0.14	-0.37	74.44%
174	PAGE007	Is Article Page	1	1	-0.14	-0.42	59.09%
175	CP351	Has XMLRPC	1	0	-0.14	-0.42	50.53%
176	CP168	Leading Keywords in H3 Tags	12	0	-0.14	-0.37	83.66%
177	CP173	Keywords in H4 Tags	36	1	-0.14	-0.38	81.95%
178	CP230	Has Meta Twitter Cards	1	1	-0.14	-0.42	59.22%
179	CP472	Keywords making whole Span Tags	11	1	-0.14	-0.37	85.84%
180	CP377	Load Time Milliseconds	69,502	2,513	-0.14	-0.28	66.27%
181	CPJLD114	Has JSON-LD HowToDirection	1	0	-0.14	-0.42	1.71%
182	CP150a2	Search Terms in H2 Tags	8	1	-0.14	-0.36	87.62%
183	LSI005	LSI Words in H1 Tags	16	4	-0.14	-0.32	87.62%
184	CP364	Is OpenGraph Type Article	1	0	-0.13	-0.41	57.91%
185	CPJLD122	Has JSON-LD ImageObject	1	0	-0.13	-0.40	55.60%
186	CP319	Has Schema Markup	1	1	-0.13	-0.41	73.98%
187	CP006	Ahrefs Edu Backlinks	97,008	1,244	-0.13	-0.33	11.00%
188	CP481b	Word Count in Meta Description Tag	90	22	-0.13	-0.32	71.28%
189	CPXR007	Number of H4 Tags	19	4	-0.13	-0.34	79.18%
190	CP033	Ahrefs Has Images	1	1	-0.13	-0.41	11.20%
191	PAGE009	Number of Prices	348	35	-0.13	-0.30	75.63%
192	CP460	Percentage of DoFollow Internal Links	94	80	-0.13	-0.35	72.00%
193	CP440	Number of NoFollow Links	50	6	-0.13	-0.32	76.48%
194	DD011	DomDetailer Majestic Referring .gov Links	20,346,215	3,117,668	-0.13	-0.23	21.34%
195	CP437	Number of Meta Generator Tags	1	1	-0.13	-0.37	53.62%
196	CPJLD189	Has JSON-LD Organization	1	0	-0.13	-0.40	59.35%
197	CPJLD265	Has JSON-LD WebPage	1	0	-0.13	-0.41	51.19%
198	CP380	Meta Description Length	521	128	-0.13	-0.32	70.42%
199	CP413	Number of External Links	63	18	-0.13	-0.29	73.25%
200	PAGE001	Is Home Page	1	0	-0.13	-0.37	35.05%

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