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Top SEO Factors - 2022-06-11      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-06-11 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	22	-0.40	-0.65	94.08%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	43	-0.38	-0.65	93.82%
3	CPZZZ	Number of Factors Used	221	127	-0.36	-0.64	94.22%
4	ENT000a	Number of Entities Used	69	26	-0.33	-0.66	69.95%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	80	-0.33	-0.62	91.82%
6	CP470	Keywords in the HTML Tag	58,861	304	-0.28	-0.55	96.14%
7	CP134	Keywords in Body Tag	48,757	271	-0.28	-0.56	94.22%
8	CP161	Keywords in H1-H6 Tags	658	9	-0.26	-0.55	92.55%
9	CP157	Keywords in H1, H2, and H3 Tags	603	8	-0.26	-0.54	92.75%
10	CPX010	Keywords in Div Tags	25,946	161	-0.25	-0.52	94.02%
11	CP059	Ahrefs Rank	46	15	-0.25	-0.53	11.57%
12	CP465	Keywords in P Tags	4,501	39	-0.25	-0.52	93.42%
13	CP061	Ahrefs Referring Class C Addresses	1,183	62	-0.25	-0.36	15.96%
14	CP062	Ahrefs Referring Domains	2,719	114	-0.25	-0.35	15.89%
15	CP063	Ahrefs Referring IP Addresses	2,109	86	-0.25	-0.36	16.02%
16	CP129	Keywords in A Tags	4,337	32	-0.24	-0.50	92.82%
17	CP469	Keywords in Sentences	3,995	30	-0.24	-0.50	92.69%
18	CP153	Keywords in H1 and H2 Tags	139	5	-0.24	-0.52	91.89%
19	ENT003	Entities in H2 Tags	36	7	-0.24	-0.54	69.15%
20	ENT009	Entities in Title Tag	7	2	-0.24	-0.52	62.83%
21	ENT004	Entities in H3 Tags	29	5	-0.24	-0.53	67.82%
22	CP067	Ahrefs Text Backlinks	891,837	16,280	-0.23	-0.28	15.76%
23	CP064	Ahrefs Referring Pages	891,928	16,079	-0.23	-0.28	16.09%
24	CP002	Ahrefs Backlinks	891,926	16,079	-0.23	-0.28	16.09%
25	CP054	Ahrefs NoFollow Backlinks	258,128	1,858	-0.23	-0.32	15.56%
26	CP375	Keywords in LI Tags	1,485	20	-0.22	-0.49	92.69%
27	CKWD001	Clean Keyword Density in the HTML Tag	204	4	-0.22	-0.48	84.11%
28	CP071	Search Result Display URL Matches	13	1	-0.22	-0.51	81.25%
29	CP475	Term Frequency	6	3	-0.22	-0.49	93.15%
30	CP097	Search Result Link Text Matches	13	1	-0.22	-0.51	81.32%
31	CP165	Keywords in H2 Tags	121	3	-0.22	-0.49	93.02%
32	CP004	Ahrefs Dofollow Backlinks	851,875	14,604	-0.22	-0.29	15.43%
33	CP135	Body Tag Size Kilobytes	280	88	-0.21	-0.47	92.42%
34	CP488	Keywords in pages top 10 most used phrases	21	2	-0.21	-0.51	87.43%
35	CP160	Leading Keywords in H1-H6 Tags	35	2	-0.21	-0.49	88.50%
36	CP128	Keywords in Alt Attributes	332	7	-0.21	-0.47	91.16%
37	CP465c	Keywords in script Tags	13,578	55	-0.21	-0.48	93.82%
38	CP481	Keywords in Title Tag	17	2	-0.21	-0.48	80.85%
39	LSI002	LSI Words in Sentences	2,703	591	-0.21	-0.42	97.87%
40	CPJLD068	Has JSON-LD Dentist	1	0	-0.21	-0.53	4.65%
41	CP156	Leading Keywords in H1, H2, and H3 Tags	27	2	-0.21	-0.48	87.90%
42	ENT018	Entities in Sentences	569	91	-0.21	-0.42	98.34%
43	CP492b	Unabridged Word Count	6,935	1,878	-0.21	-0.43	90.29%
44	CP468	Number of Sentences	258	67	-0.20	-0.43	88.96%
45	CP127	Keywords in A Tag HREFs	2,672	52	-0.20	-0.43	92.49%
46	CP140	Clean Text Kilobytes	32	11	-0.20	-0.43	89.16%
47	GD001	Google Variation Density	366	3	-0.20	-0.48	83.98%
48	CP492	Word Count	3,930	1,503	-0.20	-0.42	89.16%
49	CP127b	Keywords in Unique A Tag HREFs	1,674	35	-0.20	-0.43	92.35%
50	CP470a	Search Terms in the HTML Tag	382	16	-0.20	-0.44	89.36%
51	CP487	Keywords in pages top 5 most used phrases	10	1	-0.20	-0.50	86.17%
52	CP381	Keywords in Meta Descriptions	44	2	-0.20	-0.49	83.11%
53	ENT001	Entities in HTML Tag	1,534	271	-0.20	-0.41	97.74%
54	CP458	Page Size Kilobytes	365	160	-0.20	-0.47	87.83%
55	CP134a	Search Terms in Body Tag	251	15	-0.20	-0.44	92.55%
56	CP070	Ahrefs Word Count	5,435	1,688	-0.20	-0.44	9.51%
57	CPXR24	Number of P Tags	141	40	-0.19	-0.44	86.84%
58	CP005	Ahrefs Domain Rating	79	46	-0.19	-0.43	11.97%
59	CPXR018	Keywords in Nav Tags	6,348	28	-0.19	-0.44	88.76%
60	CP169	Keywords in H3 Tags	463	3	-0.19	-0.45	89.30%
61	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.52	15.29%
62	CP471	Keywords in Span Tags	865	11	-0.19	-0.44	91.22%
63	QS003	Number of Questions	109	6	-0.19	-0.39	85.24%
64	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.51	15.69%
65	CPXX888	Number of HTML Tags	3,775	911	-0.19	-0.44	88.56%
66	ENT008	Entities in Meta Description Tag	16	3	-0.19	-0.47	61.17%
67	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	16.22%
68	CP137	Keywords in the Canonical URL	60	2	-0.19	-0.47	84.71%
69	CP152	Keywords in H1 Tags	18	1	-0.19	-0.45	79.99%
70	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	16.36%
71	CP385	Keywords in Meta OpenGraph Content	11	1	-0.18	-0.47	76.06%
72	CP486	Keywords in pages top 3 most used phrases	6	1	-0.18	-0.47	86.04%
73	CP476	TF/IDF	1	1	-0.18	-0.49	82.38%
74	CP999	Search Result Path Matches	13	1	-0.18	-0.46	77.73%
75	CP383	Keywords in Meta OpenGraph Description	40	2	-0.18	-0.45	78.86%
76	ENT013	Has Entities in H2 Tags	1	1	-0.18	-0.51	62.50%
77	CP124a	Keywords in Absolute URLs	5,313	47	-0.18	-0.41	90.09%
78	DD010	DomDetailer Majestic Referring Subnets	55,896	12,588	-0.18	-0.19	23.60%
79	DD005	DomDetailer Majestic CF	65	36	-0.18	-0.41	22.34%
80	CPXR003	Number of Heading Tags	61	22	-0.18	-0.41	89.56%
81	DD002	DomDetailer Facebook Shares	8,150,458	-5,863,159	-0.18	-0.30	22.21%
82	GD004	Google Density Exact Matches	41	3	-0.18	-0.45	65.23%
83	DD006	DomDetailer Majestic IPs	251,094	44,854	-0.18	-0.19	24.14%
84	CPJLDxSA	Number Of JSON-LD Types	49	9	-0.18	-0.43	83.11%
85	ENT005	Entities in H4 Tags	19	2	-0.18	-0.46	65.36%
86	CP159a	Search Terms in H1-H6 Tags	12	1	-0.18	-0.44	87.83%
87	ENT014	Has Entities in H3 Tags	1	1	-0.18	-0.49	60.51%
88	CP484	Leading Keywords in Title Tag	1	0	-0.18	-0.49	78.32%
89	DD008	DomDetailer Majestic Referring Domains	1,788,179	277,778	-0.18	-0.20	24.60%
90	DD015	DomDetailer Moz PA	73	44	-0.18	-0.37	21.14%
91	CP072	Search Result Document Matches	8	1	-0.17	-0.46	67.22%
92	GD003	Google Density Variations	6,245	49	-0.17	-0.40	79.39%
93	CP113	Search Result URL Matches	21	1	-0.17	-0.44	78.92%
94	CP427	Number of Images with Alt Text	76	19	-0.17	-0.40	87.97%
95	CP050	Ahrefs Internal Links	623	139	-0.17	-0.36	15.76%
96	CPX003	Keywords in Main Tags	13,887	73	-0.17	-0.48	88.63%
97	CP146	Keywords in the First 100 Words	203	7	-0.17	-0.42	81.85%
98	CPXR005	Number of H2 Tags	20	7	-0.17	-0.39	88.50%
99	ENT002	Entities in H1 Tags	7	2	-0.17	-0.42	59.24%
100	LSI001	LSI Words in Title Tag	16	5	-0.17	-0.38	92.95%
101	LSI006	LSI Words in H2 Tags	105	17	-0.17	-0.38	95.55%
102	QS004	Number of Questions In Headings	6	2	-0.17	-0.38	36.04%
103	ENT010	Title Tag Has Entities	1	1	-0.17	-0.45	54.92%
104	CP473	Keywords in Strong Tags	151	2	-0.17	-0.41	84.31%
105	CP007	Ahrefs External Links	222	26	-0.17	-0.34	14.56%
106	CP426	Number of Images	103	29	-0.17	-0.37	87.17%
107	DD012	DomDetailer Majestic TF	72	26	-0.17	-0.35	23.01%
108	CPX013	Keywords in Footer Tags	3,696	10	-0.17	-0.38	83.58%
109	CP164	Leading Keywords in H2 Tags	11	1	-0.16	-0.42	87.43%
110	CP425	Number of HTTPS Links	478	146	-0.16	-0.36	84.51%
111	DD013	DomDetailer Moz DA	87	40	-0.16	-0.31	20.81%
112	DD007	DomDetailer Majestic Links	59,640,034	4,467,563	-0.16	-0.24	24.67%
113	CP374	Keywords in the last 100 words	202	4	-0.16	-0.40	80.85%
114	CP049	Ahrefs Images	62	25	-0.16	-0.38	9.24%
115	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	56.78%
116	CP057	Ahrefs Page Size	65,752	34,569	-0.16	-0.40	9.57%
117	CPXR006	Number of H3 Tags	28	8	-0.16	-0.37	86.04%
118	QS012	Headings Has Question	1	0	-0.16	-0.47	75.40%
119	CP391	Number of Absolute URLs	430	148	-0.16	-0.37	84.57%
120	CP109	Search Result Summary Text Matches	60	2	-0.16	-0.44	74.20%
121	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	79.52%
122	CP130	Keywords in Article Tags	4,217	24	-0.16	-0.44	78.79%
123	ENT011	Meta Description Tag Has Entities	1	1	-0.16	-0.46	54.19%
124	LSI007	LSI Words in H3 Tags	94	15	-0.16	-0.36	93.88%
125	CP431	Number of Internal Links	452	132	-0.16	-0.34	85.11%
126	CP435	Number of Links	480	150	-0.16	-0.35	84.57%
127	DD014	DomDetailer Moz Links	66,152,710	6,163,559	-0.16	-0.23	22.21%
128	CPJLD011	Has JSON-LD Answer	1	0	-0.16	-0.46	61.90%
129	CP410	Number of DoFollow Links	472	145	-0.16	-0.34	84.38%
130	CP052	Ahrefs Linked Root Domains	33	7	-0.16	-0.39	14.89%
131	CP125	Keywords making whole A Tags	11	1	-0.16	-0.42	84.18%
132	CPJLD217	Has JSON-LD Question	1	0	-0.16	-0.45	61.97%
133	CP469a	Search Terms in Sentences	28	2	-0.15	-0.37	91.69%
134	DD016	DomDetailer Moz Rank	9	4	-0.15	-0.34	19.88%
135	QS006	Number of Questions In H2 Tags	3	1	-0.15	-0.37	79.19%
136	CP467	Keywords in Section Tags	1,506	20	-0.15	-0.43	85.84%
137	CP376	Keywords making whole LI Tags	4	1	-0.15	-0.42	82.38%
138	CPJLD247	Has JSON-LD State	1	0	-0.15	-0.40	6.05%
139	CP056	Ahrefs Pages	6	2	-0.15	-0.35	14.89%
140	CPJLD116	Has JSON-LD HowToStep	1	0	-0.15	-0.44	4.92%
141	CP485	Keywords in pages most used phrase	2	0	-0.15	-0.42	79.39%
142	QS007	Number of Questions In H3 Tags	3	1	-0.15	-0.39	77.79%
143	CP358	Inline Javascript Kilobytes	145	32	-0.15	-0.31	80.05%
144	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.44	56.45%
145	CP048	Ahrefs Image Backlinks	299,372	4,199	-0.15	-0.30	13.23%
146	CP355	Keywords in ID Attributes	535	2	-0.15	-0.40	83.18%
147	CP177	Keywords in H4-H6 Tags	94	1	-0.15	-0.39	83.58%
148	CP477	Keywords in Title Attributes	449	6	-0.15	-0.36	87.57%
149	CP357	Inline CSS Kilobytes	91	34	-0.15	-0.39	80.05%
150	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.41	79.92%
151	CP356	Keywords in I Tags	507	7	-0.14	-0.40	80.32%
152	CP347	Has US Phone Number	1	0	-0.14	-0.42	63.36%
153	CP451	Number of US Phone Numbers	80	8	-0.14	-0.33	79.12%
154	CPJLD044	Has JSON-LD Car	1	0	-0.14	-0.26	0.47%
155	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.41	77.99%
156	CP353	Head Size Kilobytes	128	47	-0.14	-0.36	74.67%
157	GD002	Google Exact Match Density	2	0	-0.14	-0.40	35.90%
158	LSI003	LSI Words in Meta Description Tag	48	8	-0.14	-0.34	91.82%
159	CP032	Ahrefs Has Image Backlinks	1	0	-0.14	-0.42	12.10%
160	CP095	Search Result Link Text Has Year	1	0	-0.14	-0.39	65.89%
161	CPJLD266	Has JSON-LD Website	1	0	-0.14	-0.43	53.72%
162	CPJLDxCB	Number Of Claimed Brands	21	1	-0.14	-0.37	74.73%
163	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.38	82.05%
164	DD011	DomDetailer Majestic Referring .gov Links	21,667,022	3,175,291	-0.14	-0.23	20.94%
165	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.38	84.24%
166	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	13.96%
167	CP108	Search Result Summary Length	221	153	-0.14	-0.31	72.74%
168	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.14	-0.46	2.13%
169	CP126a	Search Terms in A Tags	56	2	-0.14	-0.34	88.50%
170	CP351	Has XMLRPC	1	0	-0.14	-0.42	51.33%
171	PAGE007	Is Article Page	1	1	-0.14	-0.42	59.44%
172	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	14.36%
173	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	14.03%
174	CP479b	Title Has Year	1	0	-0.14	-0.38	74.73%
175	CP472	Keywords making whole Span Tags	7	1	-0.14	-0.37	85.97%
176	CP377	Load Time Milliseconds	69,502	2,496	-0.14	-0.28	66.29%
177	CP173	Keywords in H4 Tags	36	1	-0.14	-0.37	83.11%
178	CP230	Has Meta Twitter Cards	1	1	-0.14	-0.42	60.64%
179	CP168	Leading Keywords in H3 Tags	15	0	-0.14	-0.37	84.11%
180	CPJLD261	Has JSON-LD Vehicle	1	0	-0.14	-0.30	0.47%
181	CP006	Ahrefs Edu Backlinks	97,008	1,371	-0.14	-0.33	9.84%
182	CPJLD122	Has JSON-LD ImageObject	1	0	-0.13	-0.40	56.65%
183	LSI005	LSI Words in H1 Tags	16	4	-0.13	-0.32	88.90%
184	CPJLD114	Has JSON-LD HowToDirection	1	0	-0.13	-0.42	1.93%
185	CP319	Has Schema Markup	1	1	-0.13	-0.41	74.47%
186	CPJLD234	Has JSON-LD SelfStorage	1	0	-0.13	-0.30	0.66%
187	CP150a2	Search Terms in H2 Tags	6	1	-0.13	-0.35	88.16%
188	CP364	Is OpenGraph Type Article	1	0	-0.13	-0.41	59.18%
189	PAGE009	Number of Prices	348	35	-0.13	-0.31	76.33%
190	CP460	Percentage of DoFollow Internal Links	93	80	-0.13	-0.35	71.88%
191	CP481b	Word Count in Meta Description Tag	90	21	-0.13	-0.32	72.87%
192	CPXR007	Number of H4 Tags	19	4	-0.13	-0.34	79.06%
193	CP437	Number of Meta Generator Tags	1	1	-0.13	-0.37	53.86%
194	CPJLD189	Has JSON-LD Organization	1	0	-0.13	-0.40	59.11%
195	PAGE001	Is Home Page	1	0	-0.13	-0.37	35.37%
196	CPJLD265	Has JSON-LD WebPage	1	0	-0.13	-0.41	52.33%
197	CP440	Number of NoFollow Links	50	6	-0.13	-0.31	77.13%
198	CP413	Number of External Links	63	18	-0.13	-0.29	73.87%
199	CP479	Title Has Sales Words	1	0	-0.13	-0.39	69.28%
200	CP380	Meta Description Length	521	128	-0.13	-0.32	71.88%

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