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Top SEO Factors - 2022-05-24      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-05-24 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	20	-0.36	-0.59	93.37%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	43	-0.34	-0.60	92.22%
3	CPZZZ	Number of Factors Used	221	132	-0.33	-0.62	94.22%
4	ENT000a	Number of Entities Used	65	26	-0.32	-0.65	66.80%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	79	-0.31	-0.58	91.60%
6	CP470	Keywords in the HTML Tag	58,835	273	-0.27	-0.55	96.07%
7	CP134	Keywords in Body Tag	48,676	262	-0.27	-0.56	93.76%
8	CP161	Keywords in H1-H6 Tags	658	9	-0.25	-0.54	90.99%
9	CP062	Ahrefs Referring Domains	2,719	113	-0.24	-0.37	16.41%
10	CP157	Keywords in H1, H2, and H3 Tags	603	8	-0.24	-0.53	90.99%
11	CP061	Ahrefs Referring Class C Addresses	1,183	60	-0.24	-0.38	16.41%
12	CPX010	Keywords in Div Tags	25,593	157	-0.24	-0.52	95.53%
13	CP063	Ahrefs Referring IP Addresses	2,109	84	-0.24	-0.37	16.56%
14	ENT009	Entities in Title Tag	28	3	-0.24	-0.53	60.79%
15	CP465	Keywords in P Tags	4,501	42	-0.24	-0.51	94.38%
16	CP059	Ahrefs Rank	38	14	-0.23	-0.50	10.86%
17	CP129	Keywords in A Tags	3,584	32	-0.23	-0.49	92.53%
18	CP153	Keywords in H1 and H2 Tags	139	5	-0.23	-0.51	89.68%
19	ENT003	Entities in H2 Tags	84	7	-0.23	-0.52	66.02%
20	CP469	Keywords in Sentences	3,995	33	-0.23	-0.49	92.60%
21	CP067	Ahrefs Text Backlinks	1,080,766	16,748	-0.23	-0.28	16.49%
22	CP064	Ahrefs Referring Pages	1,080,859	16,635	-0.22	-0.28	16.64%
23	CP002	Ahrefs Backlinks	1,080,855	16,635	-0.22	-0.28	16.64%
24	ENT004	Entities in H3 Tags	57	6	-0.22	-0.52	64.64%
25	CP054	Ahrefs NoFollow Backlinks	258,128	2,332	-0.22	-0.33	16.41%
26	CP375	Keywords in LI Tags	1,348	21	-0.21	-0.48	91.60%
27	CKWD001	Clean Keyword Density in the HTML Tag	204	4	-0.21	-0.48	82.97%
28	CP475	Term Frequency	6	3	-0.21	-0.48	93.61%
29	CP135	Body Tag Size Kilobytes	280	87	-0.21	-0.47	93.53%
30	CP004	Ahrefs Dofollow Backlinks	908,699	14,470	-0.21	-0.28	16.26%
31	CP127	Keywords in A Tag HREFs	2,672	55	-0.21	-0.46	91.99%
32	CP127b	Keywords in Unique A Tag HREFs	1,674	38	-0.21	-0.45	91.83%
33	CP071	Search Result Display URL Matches	11	1	-0.21	-0.50	80.35%
34	CP097	Search Result Link Text Matches	11	1	-0.21	-0.49	80.51%
35	LSI002	LSI Words in Sentences	3,775	643	-0.21	-0.44	97.30%
36	CP165	Keywords in H2 Tags	121	3	-0.21	-0.48	91.76%
37	CP465c	Keywords in script Tags	10,113	47	-0.20	-0.47	92.22%
38	CP488	Keywords in pages top 10 most used phrases	21	2	-0.20	-0.50	86.75%
39	CP160	Leading Keywords in H1-H6 Tags	35	2	-0.20	-0.48	87.21%
40	CP128	Keywords in Alt Attributes	332	8	-0.20	-0.45	90.22%
41	GD001	Google Variation Density	305	3	-0.20	-0.48	81.82%
42	CP468	Number of Sentences	246	68	-0.20	-0.43	88.67%
43	CP458	Page Size Kilobytes	365	157	-0.20	-0.48	87.83%
44	CP492b	Unabridged Word Count	5,072	1,875	-0.20	-0.43	90.45%
45	CP481	Keywords in Title Tag	17	2	-0.20	-0.47	79.82%
46	CP140	Clean Text Kilobytes	32	11	-0.20	-0.42	90.29%
47	ENT018	Entities in Sentences	569	96	-0.20	-0.40	98.15%
48	CP156	Leading Keywords in H1, H2, and H3 Tags	27	2	-0.19	-0.47	86.29%
49	CP492	Word Count	4,160	1,494	-0.19	-0.41	89.45%
50	CP470a	Search Terms in the HTML Tag	382	13	-0.19	-0.43	87.37%
51	ENT001	Entities in HTML Tag	1,534	275	-0.19	-0.39	97.46%
52	CP487	Keywords in pages top 5 most used phrases	10	1	-0.19	-0.48	86.90%
53	CP381	Keywords in Meta Descriptions	42	2	-0.19	-0.46	82.59%
54	CPXR24	Number of P Tags	135	40	-0.19	-0.44	88.29%
55	CP134a	Search Terms in Body Tag	245	13	-0.19	-0.42	90.29%
56	CP070	Ahrefs Word Count	4,067	1,385	-0.19	-0.42	7.47%
57	ENT008	Entities in Meta Description Tag	46	3	-0.19	-0.47	59.48%
58	CPXX888	Number of HTML Tags	3,775	894	-0.19	-0.44	88.67%
59	CP471	Keywords in Span Tags	776	11	-0.19	-0.44	90.68%
60	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.51	15.56%
61	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.51	15.33%
62	DD010	DomDetailer Majestic Referring Subnets	76,047	14,522	-0.19	-0.23	28.51%
63	CP137	Keywords in the Canonical URL	60	2	-0.19	-0.47	81.20%
64	DD008	DomDetailer Majestic Referring Domains	2,347,019	305,227	-0.18	-0.24	28.97%
65	DD006	DomDetailer Majestic IPs	340,307	50,853	-0.18	-0.23	28.74%
66	CPXR018	Keywords in Nav Tags	6,348	29	-0.18	-0.43	88.37%
67	GD004	Google Density Exact Matches	34	3	-0.18	-0.45	62.79%
68	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.51	15.79%
69	DD005	DomDetailer Majestic CF	65	38	-0.18	-0.43	27.66%
70	DD015	DomDetailer Moz PA	73	46	-0.18	-0.41	26.58%
71	CP169	Keywords in H3 Tags	463	3	-0.18	-0.43	87.90%
72	CP999	Search Result Path Matches	13	2	-0.18	-0.45	77.20%
73	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.50	15.95%
74	CP152	Keywords in H1 Tags	18	1	-0.18	-0.42	78.27%
75	DD007	DomDetailer Majestic Links	87,653,121	8,874,996	-0.18	-0.27	28.35%
76	CP383	Keywords in Meta OpenGraph Description	39	2	-0.18	-0.45	77.04%
77	CP072	Search Result Document Matches	8	1	-0.18	-0.47	64.95%
78	CPXR003	Number of Heading Tags	100	21	-0.18	-0.40	88.29%
79	QS003	Number of Questions	109	7	-0.18	-0.38	84.75%
80	CP124a	Keywords in Absolute URLs	5,313	51	-0.18	-0.41	88.37%
81	CPJLDxSA	Number Of JSON-LD Types	49	9	-0.18	-0.43	83.05%
82	ENT005	Entities in H4 Tags	21	2	-0.17	-0.47	62.02%
83	CP385	Keywords in Meta OpenGraph Content	6	1	-0.17	-0.46	72.57%
84	DD002	DomDetailer Facebook Shares	8,150,458	-5,629,599	-0.17	-0.28	27.20%
85	LSI001	LSI Words in Title Tag	20	5	-0.17	-0.39	90.22%
86	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.50	59.17%
87	DD012	DomDetailer Majestic TF	72	29	-0.17	-0.39	27.43%
88	DD013	DomDetailer Moz DA	87	44	-0.17	-0.38	25.50%
89	ENT002	Entities in H1 Tags	20	2	-0.17	-0.41	57.32%
90	CP486	Keywords in pages top 3 most used phrases	6	1	-0.17	-0.45	86.36%
91	CP425	Number of HTTPS Links	466	143	-0.17	-0.37	86.75%
92	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	76.58%
93	CP049	Ahrefs Images	52	20	-0.17	-0.40	7.16%
94	CP005	Ahrefs Domain Rating	74	41	-0.17	-0.37	10.86%
95	CP113	Search Result URL Matches	22	2	-0.17	-0.43	77.97%
96	LSI006	LSI Words in H2 Tags	89	18	-0.17	-0.38	95.38%
97	CP159a	Search Terms in H1-H6 Tags	10	1	-0.17	-0.42	86.59%
98	CP050	Ahrefs Internal Links	730	122	-0.17	-0.37	15.64%
99	ENT014	Has Entities in H3 Tags	1	1	-0.17	-0.48	57.09%
100	CPX003	Keywords in Main Tags	13,280	72	-0.17	-0.47	87.29%
101	GD003	Google Density Variations	5,992	50	-0.17	-0.40	78.20%
102	DD016	DomDetailer Moz Rank	9	5	-0.17	-0.40	24.27%
103	CP427	Number of Images with Alt Text	74	18	-0.17	-0.39	87.52%
104	CP048	Ahrefs Image Backlinks	292,938	3,630	-0.17	-0.33	13.94%
105	CP007	Ahrefs External Links	222	26	-0.17	-0.34	14.33%
106	ENT010	Title Tag Has Entities	1	1	-0.17	-0.44	52.31%
107	CPJLD068	Has JSON-LD Dentist	1	0	-0.17	-0.45	3.54%
108	CP476	TF/IDF	1	1	-0.16	-0.45	81.66%
109	CP431	Number of Internal Links	439	129	-0.16	-0.36	85.44%
110	CP435	Number of Links	468	147	-0.16	-0.36	85.59%
111	CP146	Keywords in the First 100 Words	199	8	-0.16	-0.41	78.51%
112	CPXR005	Number of H2 Tags	14	7	-0.16	-0.38	88.60%
113	CP109	Search Result Summary Text Matches	60	2	-0.16	-0.45	70.18%
114	CP391	Number of Absolute URLs	423	147	-0.16	-0.38	84.21%
115	CP410	Number of DoFollow Links	458	141	-0.16	-0.36	84.90%
116	CP052	Ahrefs Linked Root Domains	18	7	-0.16	-0.41	14.02%
117	CP426	Number of Images	108	28	-0.16	-0.37	86.21%
118	QS004	Number of Questions In Headings	5	2	-0.16	-0.37	34.05%
119	DD014	DomDetailer Moz Links	93,577,703	16,126,562	-0.16	-0.22	27.43%
120	CPX013	Keywords in Footer Tags	1,772	10	-0.16	-0.38	83.13%
121	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	13.17%
122	CP056	Ahrefs Pages	6	2	-0.16	-0.36	14.64%
123	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.43	76.66%
124	CP057	Ahrefs Page Size	65,752	29,327	-0.15	-0.34	7.24%
125	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.44	55.62%
126	LSI007	LSI Words in H3 Tags	94	17	-0.15	-0.36	92.91%
127	CPXR006	Number of H3 Tags	21	8	-0.15	-0.36	83.82%
128	CP473	Keywords in Strong Tags	151	2	-0.15	-0.38	85.29%
129	CP164	Leading Keywords in H2 Tags	11	1	-0.15	-0.40	85.82%
130	CP469a	Search Terms in Sentences	28	2	-0.15	-0.37	89.52%
131	QS012	Headings Has Question	1	0	-0.15	-0.45	75.58%
132	CPJLD247	Has JSON-LD State	1	0	-0.15	-0.41	6.32%
133	CP125	Keywords making whole A Tags	5	1	-0.15	-0.40	83.28%
134	CP130	Keywords in Article Tags	4,217	25	-0.15	-0.43	78.89%
135	CP374	Keywords in the last 100 words	200	4	-0.15	-0.38	79.82%
136	ENT011	Meta Description Tag Has Entities	1	1	-0.15	-0.43	52.54%
137	CP467	Keywords in Section Tags	1,689	20	-0.15	-0.41	86.59%
138	CP358	Inline Javascript Kilobytes	145	32	-0.15	-0.33	80.51%
139	QS006	Number of Questions In H2 Tags	3	1	-0.15	-0.35	79.82%
140	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.40	82.36%
141	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	65.33%
142	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	65.41%
143	CP158	Keywords making whole H1-H6 Tags	3	0	-0.15	-0.41	79.35%
144	CP357	Inline CSS Kilobytes	102	34	-0.15	-0.39	80.51%
145	DD011	DomDetailer Majestic Referring .gov Links	31,500,869	3,294,895	-0.15	-0.24	26.04%
146	LSI003	LSI Words in Meta Description Tag	48	9	-0.14	-0.35	90.91%
147	CP483a	Search Terms in the Title Tag	1	0	-0.14	-0.39	81.90%
148	CP477	Keywords in Title Attributes	411	7	-0.14	-0.37	85.82%
149	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.41	76.35%
150	CP451	Number of US Phone Numbers	125	7	-0.14	-0.32	79.58%
151	CP355	Keywords in ID Attributes	389	2	-0.14	-0.38	82.20%
152	CP347	Has US Phone Number	1	0	-0.14	-0.42	63.87%
153	QS007	Number of Questions In H3 Tags	3	1	-0.14	-0.38	77.43%
154	CP022	Ahrefs Has External Links	1	1	-0.14	-0.41	13.41%
155	CP108	Search Result Summary Length	222	154	-0.14	-0.32	69.03%
156	ENT015	Has Entities in H4 Tags	1	0	-0.14	-0.42	52.62%
157	CP177	Keywords in H4-H6 Tags	58	1	-0.14	-0.38	82.51%
158	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.36	80.43%
159	CP353	Head Size Kilobytes	128	47	-0.14	-0.35	76.12%
160	CP479	Title Has Sales Words	1	0	-0.14	-0.40	67.10%
161	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	13.71%
162	CP006	Ahrefs Edu Backlinks	87,716	635	-0.14	-0.35	11.02%
163	CPJLDxCB	Number Of Claimed Brands	26	1	-0.14	-0.37	74.42%
164	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.14	-0.46	2.62%
165	CP377	Load Time Milliseconds	25,736	2,362	-0.14	-0.28	64.10%
166	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	67.18%
167	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.39	10.40%
168	CPXR007	Number of H4 Tags	75	4	-0.14	-0.34	76.96%
169	LSI005	LSI Words in H1 Tags	16	4	-0.14	-0.31	88.44%
170	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	13.33%
171	CPJLD122	Has JSON-LD ImageObject	1	0	-0.14	-0.41	59.94%
172	CP472	Keywords making whole Span Tags	7	1	-0.14	-0.37	86.36%
173	PAGE008	Is Store Page	1	0	-0.14	-0.41	63.71%
174	CP356	Keywords in I Tags	507	7	-0.13	-0.38	78.81%
175	PAGE009	Number of Prices	348	35	-0.13	-0.31	76.66%
176	CP033	Ahrefs Has Images	1	1	-0.13	-0.39	6.16%
177	GD002	Google Exact Match Density	2	0	-0.13	-0.39	35.98%
178	CP413	Number of External Links	53	18	-0.13	-0.30	75.81%
179	CP319	Has Schema Markup	1	1	-0.13	-0.39	70.03%
180	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.39	79.20%
181	CP126a	Search Terms in A Tags	47	2	-0.13	-0.33	85.75%
182	CPJLD236	Has JSON-LD ServiceChannel	1	0	-0.13	-0.42	3.85%
183	CPJLD241	Has JSON-LD SoftwareApplication	1	0	-0.13	-0.36	8.63%
184	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.35	2.54%
185	CP440	Number of NoFollow Links	30	6	-0.13	-0.31	79.43%
186	CP415	Number of FaceBook Pages	5	2	-0.13	-0.30	72.73%
187	CP150a2	Search Terms in H2 Tags	5	0	-0.13	-0.35	85.36%
188	CP364	Is OpenGraph Type Article	1	0	-0.13	-0.40	58.32%
189	CP173	Keywords in H4 Tags	49	1	-0.13	-0.36	81.90%
190	CPJLD266	Has JSON-LD Website	1	0	-0.13	-0.40	55.47%
191	CP168	Leading Keywords in H3 Tags	15	1	-0.13	-0.35	82.51%
192	CP230	Has Meta Twitter Cards	1	1	-0.13	-0.40	60.86%
193	ENT006	Entities in H5 Tags	6	1	-0.13	-0.38	53.08%
194	CP409	Number of DoFollow External Links	43	15	-0.13	-0.29	72.88%
195	CP213	Has FavIcon	1	1	-0.13	-0.39	68.49%
196	CP015	Ahrefs Gov Backlinks	6,754	300	-0.13	-0.34	6.78%
197	PAGE002	Is Inner Page	1	1	-0.13	-0.40	0.23%
198	CP313	Has Privacy Policy	1	1	-0.13	-0.38	71.19%
199	CPJLD189	Has JSON-LD Organization	1	0	-0.13	-0.39	63.41%
200	CP481b	Word Count in Meta Description Tag	90	22	-0.13	-0.31	73.96%

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