---

Top SEO Factors - 2022-05-21      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

Previous - Next

Top SEO Factors - 2022-05-21 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	21	-0.34	-0.58	92.98%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.33	-0.58	92.07%
3	ENT000a	Number of Entities Used	65	26	-0.31	-0.65	70.52%
4	CPZZZ	Number of Factors Used	221	135	-0.31	-0.60	93.72%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	81	-0.30	-0.57	91.16%
6	CP470	Keywords in the HTML Tag	58,835	278	-0.27	-0.55	96.04%
7	CP134	Keywords in Body Tag	48,676	267	-0.26	-0.56	93.48%
8	CP062	Ahrefs Referring Domains	2,487	107	-0.25	-0.39	15.52%
9	CP061	Ahrefs Referring Class C Addresses	1,067	57	-0.25	-0.40	15.52%
10	CP063	Ahrefs Referring IP Addresses	1,783	78	-0.25	-0.39	15.69%
11	CP161	Keywords in H1-H6 Tags	658	9	-0.25	-0.54	90.59%
12	CPX010	Keywords in Div Tags	25,593	160	-0.24	-0.52	95.54%
13	CP157	Keywords in H1, H2, and H3 Tags	603	8	-0.24	-0.53	90.67%
14	ENT009	Entities in Title Tag	28	3	-0.24	-0.54	63.91%
15	CP059	Ahrefs Rank	38	14	-0.24	-0.51	10.24%
16	CP064	Ahrefs Referring Pages	1,080,859	17,139	-0.23	-0.30	15.69%
17	CP002	Ahrefs Backlinks	1,080,855	17,139	-0.23	-0.30	15.69%
18	CP067	Ahrefs Text Backlinks	1,080,766	17,125	-0.23	-0.30	15.69%
19	CP465	Keywords in P Tags	4,501	42	-0.23	-0.51	94.14%
20	CP153	Keywords in H1 and H2 Tags	139	5	-0.23	-0.51	88.44%
21	ENT003	Entities in H2 Tags	84	7	-0.23	-0.53	69.86%
22	CP129	Keywords in A Tags	3,584	32	-0.23	-0.49	92.32%
23	CP054	Ahrefs NoFollow Backlinks	258,128	2,462	-0.23	-0.36	15.52%
24	CP469	Keywords in Sentences	3,995	33	-0.23	-0.49	92.57%
25	ENT004	Entities in H3 Tags	57	6	-0.22	-0.52	68.54%
26	CP004	Ahrefs Dofollow Backlinks	908,699	14,617	-0.22	-0.29	15.61%
27	CP375	Keywords in LI Tags	1,348	21	-0.21	-0.48	91.33%
28	CKWD001	Clean Keyword Density in the HTML Tag	204	4	-0.21	-0.49	82.16%
29	CP127b	Keywords in Unique A Tag HREFs	1,674	38	-0.21	-0.46	92.24%
30	CP071	Search Result Display URL Matches	11	1	-0.21	-0.49	79.60%
31	CP475	Term Frequency	6	3	-0.21	-0.47	93.39%
32	CP127	Keywords in A Tag HREFs	2,672	55	-0.21	-0.46	92.65%
33	CP097	Search Result Link Text Matches	11	1	-0.21	-0.49	79.77%
34	CP165	Keywords in H2 Tags	121	3	-0.21	-0.48	91.25%
35	ENT018	Entities in Sentences	569	103	-0.21	-0.43	98.10%
36	CP488	Keywords in pages top 10 most used phrases	21	2	-0.21	-0.50	86.62%
37	GD001	Google Variation Density	305	3	-0.20	-0.49	81.75%
38	ENT001	Entities in HTML Tag	1,534	291	-0.20	-0.42	97.61%
39	LSI002	LSI Words in Sentences	3,775	618	-0.20	-0.43	97.19%
40	CP135	Body Tag Size Kilobytes	239	86	-0.20	-0.47	93.81%
41	CP160	Leading Keywords in H1-H6 Tags	35	2	-0.20	-0.47	87.04%
42	CP465c	Keywords in script Tags	10,113	49	-0.20	-0.46	91.99%
43	CP470a	Search Terms in the HTML Tag	382	12	-0.20	-0.44	89.43%
44	CP487	Keywords in pages top 5 most used phrases	10	1	-0.20	-0.49	87.04%
45	CP481	Keywords in Title Tag	17	2	-0.20	-0.47	79.03%
46	CP128	Keywords in Alt Attributes	332	8	-0.19	-0.45	89.93%
47	CP134a	Search Terms in Body Tag	245	13	-0.19	-0.44	90.42%
48	CP468	Number of Sentences	246	66	-0.19	-0.43	88.44%
49	CP156	Leading Keywords in H1, H2, and H3 Tags	27	2	-0.19	-0.46	86.37%
50	DD010	DomDetailer Majestic Referring Subnets	76,047	14,584	-0.19	-0.25	29.81%
51	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.52	14.86%
52	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.53	14.45%
53	CP458	Page Size Kilobytes	340	155	-0.19	-0.47	87.61%
54	CP492b	Unabridged Word Count	5,072	1,834	-0.19	-0.42	90.83%
55	DD006	DomDetailer Majestic IPs	340,307	51,259	-0.19	-0.25	30.06%
56	DD015	DomDetailer Moz PA	73	46	-0.19	-0.42	27.83%
57	CP140	Clean Text Kilobytes	31	11	-0.19	-0.41	90.42%
58	DD008	DomDetailer Majestic Referring Domains	2,347,019	311,638	-0.19	-0.25	30.31%
59	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.53	14.70%
60	CP471	Keywords in Span Tags	776	11	-0.19	-0.44	90.92%
61	GD004	Google Density Exact Matches	34	3	-0.19	-0.46	65.24%
62	CP381	Keywords in Meta Descriptions	42	2	-0.19	-0.46	80.92%
63	CP492	Word Count	4,160	1,464	-0.19	-0.40	89.10%
64	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.52	14.86%
65	DD005	DomDetailer Majestic CF	65	38	-0.19	-0.43	28.82%
66	CP137	Keywords in the Canonical URL	60	2	-0.19	-0.47	80.43%
67	CP999	Search Result Path Matches	13	2	-0.18	-0.46	76.63%
68	ENT008	Entities in Meta Description Tag	46	3	-0.18	-0.46	62.18%
69	DD007	DomDetailer Majestic Links	87,653,121	9,422,428	-0.18	-0.27	29.64%
70	CP169	Keywords in H3 Tags	463	3	-0.18	-0.44	87.70%
71	CPXR24	Number of P Tags	135	40	-0.18	-0.43	87.61%
72	CP072	Search Result Document Matches	8	1	-0.18	-0.48	64.66%
73	CPXX888	Number of HTML Tags	3,775	878	-0.18	-0.44	88.52%
74	DD013	DomDetailer Moz DA	87	44	-0.18	-0.40	26.51%
75	CPXR018	Keywords in Nav Tags	6,348	30	-0.18	-0.43	87.94%
76	CP070	Ahrefs Word Count	3,182	1,289	-0.18	-0.41	6.52%
77	CP152	Keywords in H1 Tags	18	1	-0.18	-0.42	77.62%
78	CP124a	Keywords in Absolute URLs	5,313	52	-0.18	-0.42	89.10%
79	CP486	Keywords in pages top 3 most used phrases	6	1	-0.17	-0.46	87.12%
80	DD002	DomDetailer Facebook Shares	8,150,458	-5,892,381	-0.17	-0.27	28.41%
81	DD016	DomDetailer Moz Rank	9	5	-0.17	-0.42	25.27%
82	CP113	Search Result URL Matches	22	2	-0.17	-0.44	78.45%
83	DD012	DomDetailer Majestic TF	72	28	-0.17	-0.39	28.41%
84	ENT005	Entities in H4 Tags	21	2	-0.17	-0.47	65.57%
85	CP159a	Search Terms in H1-H6 Tags	10	1	-0.17	-0.43	86.29%
86	CP383	Keywords in Meta OpenGraph Description	39	2	-0.17	-0.44	75.97%
87	CP049	Ahrefs Images	44	17	-0.17	-0.41	6.19%
88	CP050	Ahrefs Internal Links	730	120	-0.17	-0.37	14.95%
89	ENT002	Entities in H1 Tags	20	2	-0.17	-0.42	60.53%
90	CP048	Ahrefs Image Backlinks	292,938	3,747	-0.17	-0.35	13.46%
91	CPXR003	Number of Heading Tags	100	21	-0.17	-0.40	88.03%
92	CP385	Keywords in Meta OpenGraph Content	6	1	-0.17	-0.46	71.59%
93	CP007	Ahrefs External Links	222	27	-0.17	-0.35	13.63%
94	QS003	Number of Questions	99	7	-0.17	-0.37	84.81%
95	GD003	Google Density Variations	5,992	52	-0.17	-0.42	77.62%
96	CPJLDxSA	Number Of JSON-LD Types	49	9	-0.17	-0.42	82.25%
97	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	62.76%
98	CP146	Keywords in the First 100 Words	199	8	-0.17	-0.42	79.36%
99	LSI001	LSI Words in Title Tag	20	6	-0.17	-0.38	89.27%
100	CPX003	Keywords in Main Tags	13,280	73	-0.17	-0.47	87.04%
101	CP109	Search Result Summary Text Matches	60	2	-0.17	-0.45	68.87%
102	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.46	12.80%
103	CP425	Number of HTTPS Links	466	141	-0.16	-0.37	86.21%
104	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.46	76.96%
105	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	60.12%
106	CP427	Number of Images with Alt Text	74	18	-0.16	-0.40	86.62%
107	CPJLD068	Has JSON-LD Dentist	1	0	-0.16	-0.45	2.48%
108	CP476	TF/IDF	1	1	-0.16	-0.45	81.92%
109	ENT010	Title Tag Has Entities	1	1	-0.16	-0.43	55.66%
110	CP052	Ahrefs Linked Root Domains	18	7	-0.16	-0.41	13.63%
111	DD014	DomDetailer Moz Links	93,577,703	17,254,094	-0.16	-0.23	29.15%
112	CP431	Number of Internal Links	439	127	-0.16	-0.37	85.63%
113	LSI006	LSI Words in H2 Tags	94	18	-0.16	-0.37	95.95%
114	CP005	Ahrefs Domain Rating	74	39	-0.16	-0.35	9.91%
115	CP435	Number of Links	468	145	-0.16	-0.37	85.55%
116	CP056	Ahrefs Pages	6	2	-0.16	-0.37	14.04%
117	QS004	Number of Questions In Headings	5	2	-0.16	-0.39	31.05%
118	CPX013	Keywords in Footer Tags	1,772	11	-0.16	-0.38	82.99%
119	CP410	Number of DoFollow Links	458	139	-0.16	-0.36	84.64%
120	CP426	Number of Images	108	27	-0.16	-0.37	84.64%
121	CP469a	Search Terms in Sentences	25	2	-0.16	-0.38	89.27%
122	CPXR005	Number of H2 Tags	14	7	-0.16	-0.37	88.27%
123	CP391	Number of Absolute URLs	423	145	-0.16	-0.38	83.82%
124	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.43	76.55%
125	CP374	Keywords in the last 100 words	200	5	-0.15	-0.39	80.35%
126	CP164	Leading Keywords in H2 Tags	11	1	-0.15	-0.40	84.89%
127	CP473	Keywords in Strong Tags	151	3	-0.15	-0.39	85.63%
128	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.44	58.55%
129	CPXR006	Number of H3 Tags	21	8	-0.15	-0.36	83.82%
130	CP483a	Search Terms in the Title Tag	1	0	-0.15	-0.41	82.16%
131	LSI007	LSI Words in H3 Tags	86	16	-0.15	-0.36	92.40%
132	CP130	Keywords in Article Tags	4,217	24	-0.15	-0.43	77.87%
133	CP057	Ahrefs Page Size	52,889	26,679	-0.15	-0.30	6.11%
134	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.41	81.67%
135	QS006	Number of Questions In H2 Tags	3	1	-0.15	-0.35	80.35%
136	CP125	Keywords making whole A Tags	5	1	-0.15	-0.40	82.58%
137	QS012	Headings Has Question	1	0	-0.15	-0.45	75.56%
138	CP358	Inline Javascript Kilobytes	121	32	-0.15	-0.34	81.42%
139	CPJLD247	Has JSON-LD State	1	0	-0.15	-0.41	6.69%
140	CP150a	Search Terms in H1 Tags	1	0	-0.15	-0.38	80.26%
141	CP158	Keywords making whole H1-H6 Tags	5	0	-0.15	-0.41	77.54%
142	CP467	Keywords in Section Tags	1,689	20	-0.15	-0.41	86.04%
143	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	54.09%
144	DD011	DomDetailer Majestic Referring .gov Links	31,500,869	3,346,416	-0.14	-0.24	27.66%
145	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.41	74.90%
146	CP451	Number of US Phone Numbers	125	7	-0.14	-0.32	79.27%
147	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.43	65.15%
148	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	12.80%
149	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.43	65.24%
150	CP477	Keywords in Title Attributes	411	7	-0.14	-0.37	85.63%
151	CP347	Has US Phone Number	1	0	-0.14	-0.42	64.57%
152	CP108	Search Result Summary Length	222	154	-0.14	-0.32	70.27%
153	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.43	13.21%
154	CP357	Inline CSS Kilobytes	102	34	-0.14	-0.37	79.85%
155	CP006	Ahrefs Edu Backlinks	87,716	612	-0.14	-0.35	10.90%
156	CP177	Keywords in H4-H6 Tags	58	2	-0.14	-0.38	81.92%
157	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.39	10.24%
158	CP377	Load Time Milliseconds	25,736	2,337	-0.14	-0.29	64.00%
159	LSI003	LSI Words in Meta Description Tag	40	9	-0.14	-0.34	89.84%
160	ENT015	Has Entities in H4 Tags	1	0	-0.14	-0.42	55.57%
161	CP485	Keywords in pages most used phrase	2	0	-0.14	-0.40	80.51%
162	CP033	Ahrefs Has Images	1	1	-0.14	-0.40	5.53%
163	QS007	Number of Questions In H3 Tags	4	1	-0.14	-0.38	78.03%
164	CP150a2	Search Terms in H2 Tags	5	0	-0.14	-0.38	85.38%
165	CP126a	Search Terms in A Tags	47	2	-0.14	-0.35	85.88%
166	CP472	Keywords making whole Span Tags	7	1	-0.14	-0.37	85.55%
167	CP355	Keywords in ID Attributes	389	2	-0.14	-0.37	81.67%
168	CP356	Keywords in I Tags	507	7	-0.14	-0.39	78.70%
169	PAGE009	Number of Prices	348	35	-0.14	-0.33	76.63%
170	CP353	Head Size Kilobytes	128	46	-0.13	-0.33	76.71%
171	CPJLD236	Has JSON-LD ServiceChannel	1	0	-0.13	-0.43	3.72%
172	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.42	12.96%
173	CP479	Title Has Sales Words	1	0	-0.13	-0.39	67.71%
174	CPJLDxCB	Number Of Claimed Brands	26	1	-0.13	-0.36	73.33%
175	CP413	Number of External Links	53	18	-0.13	-0.31	75.56%
176	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.13	-0.44	3.39%
177	GD002	Google Exact Match Density	2	0	-0.13	-0.39	38.98%
178	CPXR007	Number of H4 Tags	75	4	-0.13	-0.35	77.21%
179	CP173	Keywords in H4 Tags	49	1	-0.13	-0.37	82.41%
180	PAGE008	Is Store Page	1	0	-0.13	-0.41	62.84%
181	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.39	67.96%
182	CP060	Ahrefs Redirects	196	4	-0.13	-0.32	12.88%
183	CPJLD122	Has JSON-LD ImageObject	1	0	-0.13	-0.40	58.88%
184	CPJLD241	Has JSON-LD SoftwareApplication	1	0	-0.13	-0.36	6.77%
185	CP015	Ahrefs Gov Backlinks	6,754	311	-0.13	-0.34	6.85%
186	CP168	Leading Keywords in H3 Tags	15	1	-0.13	-0.36	82.08%
187	LSI005	LSI Words in H1 Tags	16	4	-0.13	-0.30	87.53%
188	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.34	2.39%
189	PAGE002	Is Inner Page	1	1	-0.13	-0.40	0.25%
190	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.41	12.30%
191	CP319	Has Schema Markup	1	1	-0.13	-0.38	68.70%
192	CP381a	Search Terms in Meta Descriptions	1	0	-0.13	-0.35	82.00%
193	CP139	Keywords in Class Attributes	4,898	15	-0.13	-0.33	80.18%
194	CP409	Number of DoFollow External Links	43	15	-0.13	-0.29	72.67%
195	CP440	Number of NoFollow Links	30	6	-0.13	-0.30	77.95%
196	ENT006	Entities in H5 Tags	7	1	-0.13	-0.38	55.66%
197	CPJLD266	Has JSON-LD Website	1	0	-0.13	-0.40	55.82%
198	CP481a	Word Count in Title Tag	26	9	-0.13	-0.33	55.08%
199	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.38	73.33%
200	CP460	Percentage of DoFollow Internal Links	93	80	-0.13	-0.34	68.37%

---

Privacy Policy - Terms of Service - TopSEOFactors.com is an SEO Tool Lab property. SEO Tool Lab proudly owns and operates SEOToolLab.com , SEOVolatility.com , TopSEOFactors.com
Copyright 2021 SEO Tool Lab, Inc. All Rights Reserved.