Top SEO Factors




Top SEO Factors - 2022-05-11      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-05-11 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4423-0.34-0.5790.18%
2CPZZZ100Number of Top 100 Shared Factors Used8847-0.33-0.5989.47%
3ENT000aNumber of Entities Used6525-0.32-0.6670.88%
4CPZZZNumber of Factors Used221137-0.31-0.6194.60%
5CPZZZ200Number of Top 200 Shared Factors Used15284-0.29-0.5888.05%
6CP470Keywords in the HTML Tag34,221207-0.26-0.5694.60%
7CP061Ahrefs Referring Class C Addresses1,06763-0.26-0.4016.64%
8CP063Ahrefs Referring IP Addresses1,78385-0.26-0.4016.73%
9CP062Ahrefs Referring Domains2,487107-0.26-0.3716.73%
10CP134Keywords in Body Tag31,482203-0.26-0.5592.04%
11CP059Ahrefs Rank3616-0.25-0.5410.97%
12CP161Keywords in H1-H6 Tags2079-0.24-0.5590.44%
13CP064Ahrefs Referring Pages1,080,85913,231-0.24-0.3016.73%
14CP002Ahrefs Backlinks1,080,85513,231-0.24-0.3016.73%
15CP067Ahrefs Text Backlinks1,080,76613,170-0.24-0.3016.73%
16CP157Keywords in H1, H2, and H3 Tags1497-0.24-0.5590.18%
17CP054Ahrefs NoFollow Backlinks172,0561,372-0.24-0.3616.73%
18ENT003Entities in H2 Tags846-0.24-0.5570.27%
19CPX010Keywords in Div Tags16,880123-0.23-0.5293.27%
20CP465Keywords in P Tags2,93835-0.23-0.5293.81%
21CP004Ahrefs Dofollow Backlinks908,69911,829-0.23-0.2916.73%
22CP469Keywords in Sentences2,66928-0.23-0.4992.65%
23CP153Keywords in H1 and H2 Tags134-0.23-0.5387.79%
24ENT004Entities in H3 Tags575-0.23-0.5469.56%
25ENT009Entities in Title Tag283-0.22-0.5465.84%
26CP129Keywords in A Tags3,07625-0.22-0.4991.77%
27LSI002LSI Words in Sentences4,469589-0.22-0.4696.55%
28CP375Keywords in LI Tags1,14918-0.22-0.4990.35%
29ENT018Entities in Sentences41591-0.22-0.4597.61%
30CP165Keywords in H2 Tags563-0.21-0.4990.97%
31ENT001Entities in HTML Tag1,345264-0.21-0.4396.37%
32CKWD001Clean Keyword Density in the HTML Tag2034-0.21-0.4981.50%
33CP475Term Frequency73-0.20-0.4892.39%
34CP160Leading Keywords in H1-H6 Tags222-0.20-0.5087.88%
35GD001Google Variation Density3013-0.20-0.5080.18%
36CP127Keywords in A Tag HREFs2,00443-0.20-0.4391.77%
37CP071Search Result Display URL Matches111-0.20-0.4979.12%
38CP097Search Result Link Text Matches111-0.20-0.4979.29%
39CP127bKeywords in Unique A Tag HREFs1,64329-0.20-0.4391.42%
40CP135Body Tag Size Kilobytes20383-0.20-0.4792.30%
41CP038Ahrefs Has NoFollow Backlinks11-0.20-0.5415.58%
42CP045Ahrefs Has Text Backlinks11-0.20-0.5515.93%
43CP019Ahrefs Has DoFollow Backlinks11-0.20-0.5416.37%
44CP468Number of Sentences34061-0.20-0.4487.52%
45CP465cKeywords in script Tags6,56738-0.20-0.4692.21%
46CP156Leading Keywords in H1, H2, and H3 Tags152-0.20-0.4986.73%
47CP017Ahrefs Has Backlinks11-0.20-0.5416.02%
48CP492bUnabridged Word Count5,0721,684-0.19-0.4289.82%
49CP488Keywords in pages top 10 most used phrases52-0.19-0.4885.58%
50CP134aSearch Terms in Body Tag18913-0.19-0.4389.73%
51CP128Keywords in Alt Attributes2947-0.19-0.4588.85%
52CP140Clean Text Kilobytes3110-0.19-0.4288.85%
53ENT005Entities in H4 Tags212-0.19-0.5066.37%
54CP492Word Count4,1601,334-0.19-0.4087.88%
55ENT008Entities in Meta Description Tag463-0.19-0.4963.01%
56CP458Page Size Kilobytes340149-0.19-0.4686.90%
57CP470aSearch Terms in the HTML Tag19212-0.19-0.4290.80%
58CP169Keywords in H3 Tags793-0.19-0.4689.20%
59CP070Ahrefs Word Count2,6231,309-0.18-0.445.49%
60CP481Keywords in Title Tag142-0.18-0.4878.32%
61CP999Search Result Path Matches132-0.18-0.4674.51%
62CP487Keywords in pages top 5 most used phrases31-0.18-0.4886.46%
63CPXR24Number of P Tags13536-0.18-0.4488.23%
64CP048Ahrefs Image Backlinks292,9384,012-0.18-0.3714.60%
65CP381Keywords in Meta Descriptions422-0.18-0.4780.97%
66DD015DomDetailer Moz PA6844-0.18-0.4128.67%
67CP471Keywords in Span Tags54710-0.18-0.4389.82%
68CP072Search Result Document Matches51-0.18-0.4763.98%
69CP050Ahrefs Internal Links730133-0.18-0.3815.93%
70CPXX888Number of HTML Tags2,622841-0.18-0.4488.14%
71CP007Ahrefs External Links9227-0.18-0.3414.87%
72DD010DomDetailer Majestic Referring Subnets76,04714,168-0.18-0.2030.71%
73CP137Keywords in the Canonical URL562-0.18-0.4681.33%
74CP056Ahrefs Pages62-0.18-0.4014.87%
75CP032Ahrefs Has Image Backlinks10-0.18-0.4913.63%
76CP152Keywords in H1 Tags161-0.18-0.4277.79%
77CP113Search Result URL Matches222-0.18-0.4476.99%
78LSI001LSI Words in Title Tag276-0.17-0.4289.73%
79ENT002Entities in H1 Tags202-0.17-0.4262.12%
80DD007DomDetailer Majestic Links87,653,1219,292,972-0.17-0.2832.48%
81CP124aKeywords in Absolute URLs2,02540-0.17-0.3989.20%
82CPXR003Number of Heading Tags10020-0.17-0.4286.46%
83CPX003Keywords in Main Tags7,05154-0.17-0.4886.81%
84QS003Number of Questions996-0.17-0.4085.31%
85GD004Google Density Exact Matches343-0.17-0.4466.81%
86DD005DomDetailer Majestic CF6436-0.17-0.4029.56%
87DD006DomDetailer Majestic IPs340,30751,668-0.17-0.2031.68%
88DD013DomDetailer Moz DA7942-0.17-0.3727.17%
89DD008DomDetailer Majestic Referring Domains2,347,019332,615-0.17-0.2232.30%
90ENT013Has Entities in H2 Tags11-0.17-0.5063.45%
91CP104zSearch Result Has Publish Date11-0.17-0.520.09%
92PAGE002Is Inner Page11-0.17-0.520.09%
93CPXR018Keywords in Nav Tags3,53721-0.17-0.4287.43%
94LSI006LSI Words in H2 Tags9417-0.17-0.4194.51%
95CP383Keywords in Meta OpenGraph Description392-0.17-0.4577.70%
96CP159aSearch Terms in H1-H6 Tags101-0.17-0.4388.41%
97CP146Keywords in the First 100 Words1998-0.17-0.4377.52%
98CP486Keywords in pages top 3 most used phrases21-0.17-0.4587.17%
99CP385Keywords in Meta OpenGraph Content92-0.17-0.4873.54%
100CP052Ahrefs Linked Root Domains187-0.17-0.4214.87%
101CPJLDxSANumber Of JSON-LD Types889-0.17-0.4183.27%
102CP425Number of HTTPS Links490136-0.16-0.3885.13%
103DD012DomDetailer Majestic TF5327-0.16-0.3629.47%
104CP431Number of Internal Links460124-0.16-0.3785.66%
105CP049Ahrefs Images4718-0.16-0.385.31%
106ENT014Has Entities in H3 Tags11-0.16-0.4862.04%
107CP005Ahrefs Domain Rating8144-0.16-0.389.56%
108LSI007LSI Words in H3 Tags18216-0.16-0.3992.21%
109CP427Number of Images with Alt Text7717-0.16-0.3986.99%
110CP125Keywords making whole A Tags61-0.16-0.4283.01%
111CP109Search Result Summary Text Matches443-0.16-0.4564.96%
112CP435Number of Links492140-0.16-0.3785.22%
113GD003Google Density Variations5,99244-0.16-0.4176.90%
114CP164Leading Keywords in H2 Tags31-0.16-0.4485.22%
115CP410Number of DoFollow Links484135-0.16-0.3784.16%
116DD002DomDetailer Facebook Shares11,070,222-9,199,631-0.16-0.2130.44%
117CP426Number of Images10826-0.16-0.3784.51%
118ENT012Has Entities in H1 Tags11-0.16-0.4659.03%
119DD016DomDetailer Moz Rank85-0.16-0.3925.93%
120CPX013Keywords in Footer Tags1,4827-0.16-0.3982.39%
121CPXR006Number of H3 Tags247-0.16-0.3883.81%
122CP376Keywords making whole LI Tags51-0.16-0.4282.04%
123CP476TF/IDF11-0.15-0.4482.30%
124CP391Number of Absolute URLs423136-0.15-0.3983.89%
125ENT010Title Tag Has Entities11-0.15-0.4255.04%
126DD014DomDetailer Moz Links93,577,70319,248,208-0.15-0.2531.50%
127CP022Ahrefs Has External Links11-0.15-0.4513.72%
128CP469aSearch Terms in Sentences312-0.15-0.3890.88%
129CPXR005Number of H2 Tags146-0.15-0.3686.99%
130CPJLD261Has JSON-LD Vehicle10-0.15-0.330.35%
131CP484Leading Keywords in Title Tag10-0.15-0.4376.11%
132ENT015Has Entities in H4 Tags10-0.15-0.4657.17%
133CP108Search Result Summary Length222155-0.15-0.3465.75%
134CPJLD131Has JSON-LD LegalService10-0.15-0.401.86%
135CPJLD068Has JSON-LD Dentist10-0.15-0.481.06%
136QS004Number of Questions In Headings52-0.15-0.3730.27%
137CP158Keywords making whole H1-H6 Tags50-0.15-0.4377.43%
138CP034Ahrefs Has Internal Links11-0.15-0.4513.89%
139CPJLD236Has JSON-LD ServiceChannel10-0.15-0.473.72%
140CP151Leading Keywords in H1 Tags10-0.15-0.4176.99%
141CP473Keywords in Strong Tags1032-0.15-0.3986.28%
142ENT011Meta Description Tag Has Entities11-0.15-0.4453.89%
143CP374Keywords in the last 100 words1964-0.15-0.3879.38%
144CP483aSearch Terms in the Title Tag10-0.15-0.4181.95%
145CPJLD179Has JSON-LD NutritionInformation10-0.15-0.461.15%
146CP177Keywords in H4-H6 Tags582-0.15-0.4081.68%
147LSI003LSI Words in Meta Description Tag5010-0.15-0.3889.12%
148CP173Keywords in H4 Tags491-0.15-0.4082.65%
149CP358Inline Javascript Kilobytes12132-0.14-0.3382.12%
150QS012Headings Has Question10-0.14-0.4478.67%
151QS006Number of Questions In H2 Tags31-0.14-0.3780.53%
152CP154Keywords making whole H1, H2, and H3 Tags10-0.14-0.4275.04%
153CP130Keywords in Article Tags1,36219-0.14-0.4379.29%
154CP472Keywords making whole Span Tags131-0.14-0.4086.37%
155LSI005LSI Words in H1 Tags144-0.14-0.3385.93%
156CP467Keywords in Section Tags1,68917-0.14-0.4087.35%
157CP126aSearch Terms in A Tags472-0.14-0.3784.78%
158CP479Title Has Sales Words10-0.14-0.4068.32%
159CP479iiTitle Has Sentiment Words10-0.14-0.4068.50%
160CP006Ahrefs Edu Backlinks87,716574-0.14-0.3612.12%
161CPJLD247Has JSON-LD State10-0.14-0.437.17%
162CP057Ahrefs Page Size54,63528,921-0.14-0.265.22%
163CP168Leading Keywords in H3 Tags81-0.14-0.4083.89%
164CP036Ahrefs Has Linked Root Domains11-0.14-0.4413.98%
165CP477Keywords in Title Attributes3666-0.14-0.3784.87%
166CP353Head Size Kilobytes12244-0.14-0.3579.47%
167CPJLD007Has JSON-LD AggregateRating10-0.14-0.4363.63%
168CPJLD011Has JSON-LD Answer10-0.14-0.4366.28%
169CPXR007Number of H4 Tags754-0.14-0.3777.43%
170CP021Ahrefs Has EDU Backlinks10-0.14-0.3911.33%
171CPJLD217Has JSON-LD Question10-0.14-0.4366.46%
172CP150aSearch Terms in H1 Tags10-0.14-0.3781.95%
173QS007Number of Questions In H3 Tags41-0.14-0.3979.20%
174CP150a2Search Terms in H2 Tags50-0.14-0.3886.19%
175CP033Ahrefs Has Images11-0.14-0.424.60%
176CP357Inline CSS Kilobytes10232-0.14-0.3880.44%
177CPJLD206Has JSON-LD Plumber10-0.14-0.412.83%
178CP060Ahrefs Redirects1964-0.13-0.3114.07%
179ENT006Entities in H5 Tags111-0.13-0.3956.37%
180CPJLDxCBNumber Of Claimed Brands261-0.13-0.3775.22%
181CP451Number of US Phone Numbers1256-0.13-0.3278.05%
182CP377Load Time Milliseconds48,9922,327-0.13-0.2662.74%
183CP485Keywords in pages most used phrase20-0.13-0.3981.42%
184CP041Ahrefs Has Redirects10-0.13-0.4013.27%
185CPJLD107Has JSON-LD Hospital10-0.13-0.433.54%
186PAGE009Number of Prices40732-0.13-0.3274.07%
187CP356Keywords in I Tags3296-0.13-0.3878.32%
188CP413Number of External Links5216-0.13-0.3076.46%
189LSI008LSI Words in H4 Tags817-0.13-0.3587.08%
190DD011DomDetailer Majestic Referring .gov Links31,500,8693,717,781-0.13-0.2129.73%
191CP015Ahrefs Gov Backlinks6,754331-0.13-0.337.17%
192CP139Keywords in Class Attributes4,22910-0.13-0.3578.05%
193CP347Has US Phone Number10-0.13-0.4063.27%
194CP030Ahrefs Has Gov Backlinks10-0.13-0.406.81%
195CP481aWord Count in Title Tag2610-0.13-0.3556.11%
196CP355Keywords in ID Attributes3661-0.13-0.3481.50%
197CPJLD122Has JSON-LD ImageObject10-0.13-0.3962.39%
198CPJLD048Has JSON-LD City10-0.13-0.3816.19%
199CP319Has Schema Markup11-0.13-0.3969.47%
200CPJLD228Has JSON-LD Review10-0.13-0.4043.36%


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