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Top SEO Factors - 2022-05-04      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-05-04 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	24	-0.35	-0.59	88.97%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	49	-0.34	-0.61	88.51%
3	ENT000a	Number of Entities Used	65	25	-0.32	-0.66	73.56%
4	CPZZZ	Number of Factors Used	220	137	-0.31	-0.60	92.80%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	88	-0.29	-0.58	86.69%
6	CP470	Keywords in the HTML Tag	34,221	208	-0.26	-0.56	93.53%
7	CP061	Ahrefs Referring Class C Addresses	1,067	74	-0.26	-0.40	19.23%
8	CP063	Ahrefs Referring IP Addresses	1,783	99	-0.26	-0.40	19.23%
9	CP062	Ahrefs Referring Domains	2,487	123	-0.26	-0.37	19.23%
10	CP059	Ahrefs Rank	38	17	-0.26	-0.54	12.94%
11	CP134	Keywords in Body Tag	31,482	205	-0.25	-0.55	92.16%
12	CP064	Ahrefs Referring Pages	1,080,859	13,516	-0.24	-0.31	19.33%
13	CP067	Ahrefs Text Backlinks	1,080,766	13,457	-0.24	-0.31	19.33%
14	CP002	Ahrefs Backlinks	1,080,855	13,429	-0.24	-0.30	19.42%
15	CP161	Keywords in H1-H6 Tags	207	9	-0.24	-0.55	90.98%
16	CP054	Ahrefs NoFollow Backlinks	172,056	1,422	-0.24	-0.37	19.14%
17	CP157	Keywords in H1, H2, and H3 Tags	149	7	-0.24	-0.55	90.25%
18	CPX010	Keywords in Div Tags	16,880	126	-0.23	-0.52	92.16%
19	ENT003	Entities in H2 Tags	24	6	-0.23	-0.55	72.74%
20	CP465	Keywords in P Tags	2,938	35	-0.23	-0.52	93.53%
21	CP004	Ahrefs Dofollow Backlinks	908,699	12,206	-0.23	-0.30	19.33%
22	ENT004	Entities in H3 Tags	22	5	-0.23	-0.54	72.56%
23	CP153	Keywords in H1 and H2 Tags	13	4	-0.23	-0.53	87.97%
24	CP469	Keywords in Sentences	2,669	28	-0.22	-0.48	92.34%
25	ENT009	Entities in Title Tag	10	3	-0.22	-0.53	69.19%
26	ENT018	Entities in Sentences	394	95	-0.22	-0.46	97.54%
27	CP129	Keywords in A Tags	3,076	25	-0.22	-0.49	92.25%
28	CP375	Keywords in LI Tags	1,149	18	-0.22	-0.50	90.98%
29	LSI002	LSI Words in Sentences	4,469	617	-0.22	-0.46	96.17%
30	ENT001	Entities in HTML Tag	1,345	278	-0.21	-0.45	95.35%
31	CP165	Keywords in H2 Tags	56	3	-0.21	-0.50	91.43%
32	CKWD001	Clean Keyword Density in the HTML Tag	203	4	-0.21	-0.48	82.04%
33	CP071	Search Result Display URL Matches	11	1	-0.21	-0.49	78.12%
34	CP097	Search Result Link Text Matches	11	1	-0.21	-0.49	78.12%
35	CP160	Leading Keywords in H1-H6 Tags	22	2	-0.20	-0.50	87.97%
36	CP475	Term Frequency	7	3	-0.20	-0.49	91.98%
37	CP135	Body Tag Size Kilobytes	207	84	-0.20	-0.47	91.80%
38	GD001	Google Variation Density	301	3	-0.20	-0.49	79.58%
39	CP465c	Keywords in script Tags	6,567	39	-0.20	-0.47	92.71%
40	CP127	Keywords in A Tag HREFs	2,004	43	-0.20	-0.43	92.62%
41	CP156	Leading Keywords in H1, H2, and H3 Tags	15	2	-0.20	-0.50	86.69%
42	CP127b	Keywords in Unique A Tag HREFs	1,643	29	-0.20	-0.42	92.53%
43	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.55	17.96%
44	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.55	17.87%
45	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.49	83.68%
46	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.54	17.87%
47	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.20	-0.53	18.60%
48	CP134a	Search Terms in Body Tag	268	14	-0.19	-0.43	89.79%
49	CP128	Keywords in Alt Attributes	294	7	-0.19	-0.45	88.79%
50	CP468	Number of Sentences	340	61	-0.19	-0.43	87.42%
51	CP470a	Search Terms in the HTML Tag	371	13	-0.19	-0.44	88.79%
52	DD015	DomDetailer Moz PA	68	45	-0.19	-0.43	28.81%
53	CP481	Keywords in Title Tag	14	2	-0.19	-0.48	77.03%
54	ENT008	Entities in Meta Description Tag	10	3	-0.19	-0.49	65.82%
55	ENT005	Entities in H4 Tags	10	2	-0.19	-0.50	69.74%
56	CP492b	Unabridged Word Count	5,072	1,655	-0.19	-0.42	88.61%
57	CP458	Page Size Kilobytes	315	149	-0.19	-0.47	86.60%
58	CP140	Clean Text Kilobytes	29	10	-0.19	-0.41	86.78%
59	CP169	Keywords in H3 Tags	79	3	-0.19	-0.46	89.06%
60	DD005	DomDetailer Majestic CF	64	37	-0.18	-0.42	29.17%
61	DD010	DomDetailer Majestic Referring Subnets	76,047	14,576	-0.18	-0.23	30.90%
62	CP492	Word Count	3,798	1,379	-0.18	-0.39	86.60%
63	DD013	DomDetailer Moz DA	79	42	-0.18	-0.40	27.53%
64	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	84.41%
65	CP471	Keywords in Span Tags	547	10	-0.18	-0.43	88.88%
66	CP999	Search Result Path Matches	13	1	-0.18	-0.46	74.20%
67	CP048	Ahrefs Image Backlinks	292,938	3,849	-0.18	-0.39	17.32%
68	CPXX888	Number of HTML Tags	2,622	862	-0.18	-0.44	86.51%
69	CP381	Keywords in Meta Descriptions	42	2	-0.18	-0.47	80.13%
70	DD006	DomDetailer Majestic IPs	340,307	52,178	-0.18	-0.22	31.91%
71	ENT002	Entities in H1 Tags	11	2	-0.18	-0.43	63.35%
72	DD008	DomDetailer Majestic Referring Domains	2,347,019	326,927	-0.18	-0.24	32.36%
73	DD007	DomDetailer Majestic Links	87,653,121	8,846,524	-0.18	-0.27	33.27%
74	CP072	Search Result Document Matches	4	1	-0.18	-0.47	62.53%
75	CP152	Keywords in H1 Tags	16	1	-0.18	-0.42	77.21%
76	CP032	Ahrefs Has Image Backlinks	1	0	-0.18	-0.50	15.59%
77	CP113	Search Result URL Matches	22	2	-0.18	-0.45	76.39%
78	LSI001	LSI Words in Title Tag	27	7	-0.18	-0.42	89.33%
79	CPXR24	Number of P Tags	145	36	-0.18	-0.43	86.42%
80	DD012	DomDetailer Majestic TF	53	27	-0.18	-0.38	29.44%
81	CP137	Keywords in the Canonical URL	56	2	-0.17	-0.46	81.22%
82	CP050	Ahrefs Internal Links	730	141	-0.17	-0.37	18.96%
83	CP146	Keywords in the First 100 Words	199	8	-0.17	-0.44	76.12%
84	CPXR003	Number of Heading Tags	100	21	-0.17	-0.43	85.78%
85	CP056	Ahrefs Pages	6	2	-0.17	-0.40	17.23%
86	CP070	Ahrefs Word Count	2,623	1,388	-0.17	-0.43	7.20%
87	CP124a	Keywords in Absolute URLs	2,025	40	-0.17	-0.38	89.97%
88	CPXR018	Keywords in Nav Tags	3,537	21	-0.17	-0.42	87.97%
89	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.46	85.05%
90	CPX003	Keywords in Main Tags	7,051	53	-0.17	-0.47	87.42%
91	QS003	Number of Questions	99	6	-0.17	-0.40	85.23%
92	PAGE002	Is Inner Page	1	1	-0.17	-0.52	0.09%
93	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.50	65.18%
94	CP007	Ahrefs External Links	132	28	-0.17	-0.33	17.41%
95	CP385	Keywords in Meta OpenGraph Content	9	2	-0.17	-0.48	74.02%
96	LSI006	LSI Words in H2 Tags	94	17	-0.17	-0.41	94.62%
97	CP383	Keywords in Meta OpenGraph Description	39	2	-0.17	-0.45	77.21%
98	CP159a	Search Terms in H1-H6 Tags	15	1	-0.17	-0.44	87.78%
99	GD004	Google Density Exact Matches	26	3	-0.17	-0.42	68.19%
100	DD016	DomDetailer Moz Rank	8	5	-0.17	-0.40	26.71%
101	CP164	Leading Keywords in H2 Tags	3	1	-0.16	-0.45	86.05%
102	CP425	Number of HTTPS Links	490	141	-0.16	-0.38	83.50%
103	LSI007	LSI Words in H3 Tags	182	17	-0.16	-0.40	92.71%
104	CP109	Search Result Summary Text Matches	44	3	-0.16	-0.45	61.35%
105	DD002	DomDetailer Facebook Shares	11,070,222	-9,068,620	-0.16	-0.22	31.18%
106	CP431	Number of Internal Links	460	128	-0.16	-0.38	85.23%
107	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	59.80%
108	DD014	DomDetailer Moz Links	93,577,703	18,594,207	-0.16	-0.27	32.18%
109	CP435	Number of Links	492	145	-0.16	-0.38	84.14%
110	CP427	Number of Images with Alt Text	77	18	-0.16	-0.39	86.42%
111	CPJLDxSA	Number Of JSON-LD Types	88	9	-0.16	-0.41	82.59%
112	CP125	Keywords making whole A Tags	6	1	-0.16	-0.41	81.95%
113	CP410	Number of DoFollow Links	484	140	-0.16	-0.38	82.59%
114	CP426	Number of Images	108	27	-0.16	-0.38	82.86%
115	GD003	Google Density Variations	5,992	44	-0.16	-0.41	76.39%
116	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	65.36%
117	CP049	Ahrefs Images	47	19	-0.16	-0.38	6.93%
118	CP376	Keywords making whole LI Tags	4	1	-0.16	-0.42	81.49%
119	CPX013	Keywords in Footer Tags	1,482	7	-0.16	-0.39	82.22%
120	CP476	TF/IDF	1	1	-0.16	-0.45	80.86%
121	CPXR006	Number of H3 Tags	24	7	-0.16	-0.38	83.68%
122	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	74.84%
123	CP005	Ahrefs Domain Rating	81	46	-0.16	-0.38	11.39%
124	ENT010	Title Tag Has Entities	1	1	-0.16	-0.42	56.43%
125	CP052	Ahrefs Linked Root Domains	18	8	-0.16	-0.39	17.14%
126	CP469a	Search Terms in Sentences	31	2	-0.15	-0.39	89.06%
127	CP108	Search Result Summary Length	218	155	-0.15	-0.34	58.80%
128	CP391	Number of Absolute URLs	423	140	-0.15	-0.39	83.04%
129	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.45	60.35%
130	CP158	Keywords making whole H1-H6 Tags	5	0	-0.15	-0.44	77.85%
131	ENT011	Meta Description Tag Has Entities	1	1	-0.15	-0.45	55.42%
132	CP472	Keywords making whole Span Tags	13	1	-0.15	-0.41	85.23%
133	CP374	Keywords in the last 100 words	196	4	-0.15	-0.38	79.03%
134	CP177	Keywords in H4-H6 Tags	58	2	-0.15	-0.41	81.49%
135	CP173	Keywords in H4 Tags	49	1	-0.15	-0.40	83.41%
136	CP473	Keywords in Strong Tags	103	2	-0.15	-0.39	85.23%
137	CP006	Ahrefs Edu Backlinks	87,716	733	-0.15	-0.37	14.13%
138	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.42	78.94%
139	CPXR005	Number of H2 Tags	16	6	-0.15	-0.36	86.60%
140	LSI003	LSI Words in Meta Description Tag	50	10	-0.15	-0.38	87.24%
141	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.41	77.76%
142	CP126a	Search Terms in A Tags	47	2	-0.15	-0.38	85.23%
143	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.15	-0.43	75.93%
144	QS004	Number of Questions In Headings	5	2	-0.15	-0.36	33.00%
145	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	15.59%
146	CPJLD131	Has JSON-LD LegalService	1	0	-0.14	-0.38	1.91%
147	CP467	Keywords in Section Tags	1,689	17	-0.14	-0.41	84.69%
148	CP060	Ahrefs Redirects	720	9	-0.14	-0.32	15.59%
149	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.43	15.31%
150	CP358	Inline Javascript Kilobytes	118	32	-0.14	-0.33	81.77%
151	CPJLD179	Has JSON-LD NutritionInformation	1	0	-0.14	-0.47	1.37%
152	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.37	80.04%
153	CP041	Ahrefs Has Redirects	1	0	-0.14	-0.42	14.13%
154	QS012	Headings Has Question	1	0	-0.14	-0.43	77.85%
155	LSI005	LSI Words in H1 Tags	16	5	-0.14	-0.34	85.41%
156	CP168	Leading Keywords in H3 Tags	8	1	-0.14	-0.40	83.41%
157	CP477	Keywords in Title Attributes	366	6	-0.14	-0.37	85.32%
158	CP479	Title Has Sales Words	1	0	-0.14	-0.40	66.36%
159	CP485	Keywords in pages most used phrase	2	0	-0.14	-0.40	80.22%
160	DD011	DomDetailer Majestic Referring .gov Links	31,500,869	3,579,523	-0.14	-0.22	30.54%
161	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.39	13.31%
162	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.43	63.08%
163	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	67.00%
164	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.43	63.35%
165	CP130	Keywords in Article Tags	1,362	18	-0.14	-0.43	78.40%
166	CP057	Ahrefs Page Size	54,635	30,271	-0.14	-0.28	6.56%
167	CP353	Head Size Kilobytes	115	43	-0.14	-0.36	81.22%
168	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.14	-0.43	60.71%
169	CPXR007	Number of H4 Tags	75	4	-0.14	-0.37	79.40%
170	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	15.04%
171	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.38	80.86%
172	QS007	Number of Questions In H3 Tags	4	1	-0.14	-0.39	78.58%
173	CP357	Inline CSS Kilobytes	102	31	-0.14	-0.38	79.22%
174	CP150a2	Search Terms in H2 Tags	5	0	-0.13	-0.38	86.60%
175	PAGE009	Number of Prices	407	32	-0.13	-0.34	72.11%
176	CP033	Ahrefs Has Images	1	1	-0.13	-0.41	5.56%
177	CPJLD206	Has JSON-LD Plumber	1	0	-0.13	-0.40	2.92%
178	CP451	Number of US Phone Numbers	121	6	-0.13	-0.32	77.85%
179	ENT006	Entities in H5 Tags	11	1	-0.13	-0.39	59.62%
180	CP377	Load Time Milliseconds	121,734	2,460	-0.13	-0.27	63.63%
181	CPJLDxCB	Number Of Claimed Brands	26	1	-0.13	-0.37	74.20%
182	LSI008	LSI Words in H4 Tags	81	7	-0.13	-0.36	88.15%
183	CP355	Keywords in ID Attributes	366	1	-0.13	-0.35	81.77%
184	CP139	Keywords in Class Attributes	4,229	10	-0.13	-0.35	77.30%
185	CP481a	Word Count in Title Tag	27	10	-0.13	-0.36	53.97%
186	CP015	Ahrefs Gov Backlinks	6,754	257	-0.13	-0.34	9.12%
187	CP347	Has US Phone Number	1	0	-0.13	-0.40	63.26%
188	CP176	Leading Keywords in H4-H6 Tags	7	0	-0.13	-0.39	77.30%
189	CP356	Keywords in I Tags	329	6	-0.13	-0.37	79.12%
190	CP413	Number of External Links	60	17	-0.13	-0.30	75.02%
191	CP172	Leading Keywords in H4 Tags	6	0	-0.13	-0.38	79.03%
192	CPJLD209	Has JSON-LD Product	1	0	-0.13	-0.39	44.85%
193	CP319	Has Schema Markup	1	1	-0.13	-0.40	69.64%
194	CP460	Percentage of DoFollow Internal Links	95	81	-0.12	-0.34	73.20%
195	CPJLD048	Has JSON-LD City	1	0	-0.12	-0.37	16.23%
196	CP030	Ahrefs Has Gov Backlinks	1	0	-0.12	-0.39	8.30%
197	CP481b	Word Count in Meta Description Tag	87	21	-0.12	-0.33	70.28%
198	CPJLD228	Has JSON-LD Review	1	0	-0.12	-0.40	41.66%
199	CPJLD236	Has JSON-LD ServiceChannel	1	0	-0.12	-0.41	1.46%
200	CP380	Meta Description Length	498	127	-0.12	-0.33	70.01%

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