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Top SEO Factors - 2022-05-02      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-05-02 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	25	-0.35	-0.60	88.40%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	50	-0.34	-0.62	88.00%
3	ENT000a	Number of Entities Used	65	25	-0.32	-0.66	75.50%
4	CPZZZ	Number of Factors Used	220	138	-0.31	-0.60	92.20%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	90	-0.29	-0.59	86.70%
6	CP470	Keywords in the HTML Tag	34,221	208	-0.26	-0.56	94.60%
7	CP063	Ahrefs Referring IP Addresses	1,395	86	-0.25	-0.39	19.70%
8	CP061	Ahrefs Referring Class C Addresses	973	65	-0.25	-0.39	19.70%
9	CP059	Ahrefs Rank	38	17	-0.25	-0.53	13.80%
10	CP062	Ahrefs Referring Domains	1,745	105	-0.25	-0.36	19.70%
11	CP134	Keywords in Body Tag	31,482	206	-0.25	-0.55	93.00%
12	CP161	Keywords in H1-H6 Tags	207	9	-0.24	-0.55	93.00%
13	CP064	Ahrefs Referring Pages	320,661	6,557	-0.24	-0.30	19.80%
14	CP067	Ahrefs Text Backlinks	320,265	6,523	-0.24	-0.30	19.80%
15	CP002	Ahrefs Backlinks	320,661	6,518	-0.24	-0.30	19.90%
16	CP157	Keywords in H1, H2, and H3 Tags	149	7	-0.24	-0.55	92.30%
17	CPX010	Keywords in Div Tags	16,880	126	-0.24	-0.52	93.30%
18	CP054	Ahrefs NoFollow Backlinks	26,269	635	-0.23	-0.36	19.70%
19	ENT003	Entities in H2 Tags	24	6	-0.23	-0.55	74.50%
20	CP465	Keywords in P Tags	2,938	35	-0.23	-0.52	94.30%
21	CP153	Keywords in H1 and H2 Tags	13	4	-0.23	-0.53	89.80%
22	ENT004	Entities in H3 Tags	22	5	-0.23	-0.54	74.20%
23	CP469	Keywords in Sentences	2,669	28	-0.23	-0.48	93.60%
24	ENT018	Entities in Sentences	394	95	-0.23	-0.46	97.00%
25	CP004	Ahrefs Dofollow Backlinks	293,989	5,989	-0.22	-0.29	19.80%
26	ENT009	Entities in Title Tag	10	3	-0.22	-0.53	71.10%
27	CP375	Keywords in LI Tags	1,149	18	-0.22	-0.50	92.00%
28	CP129	Keywords in A Tags	3,076	25	-0.22	-0.50	93.20%
29	LSI002	LSI Words in Sentences	4,469	615	-0.22	-0.45	96.20%
30	ENT001	Entities in HTML Tag	1,305	281	-0.22	-0.46	94.80%
31	CP165	Keywords in H2 Tags	56	3	-0.21	-0.51	91.10%
32	CKWD001	Clean Keyword Density in the HTML Tag	203	4	-0.21	-0.49	83.90%
33	CP475	Term Frequency	7	3	-0.21	-0.49	93.00%
34	CP160	Leading Keywords in H1-H6 Tags	22	2	-0.21	-0.51	90.20%
35	CP071	Search Result Display URL Matches	11	1	-0.20	-0.49	79.10%
36	CP097	Search Result Link Text Matches	11	1	-0.20	-0.49	79.10%
37	CP127	Keywords in A Tag HREFs	2,004	43	-0.20	-0.43	93.60%
38	CP465c	Keywords in script Tags	6,567	39	-0.20	-0.47	93.60%
39	GD001	Google Variation Density	301	3	-0.20	-0.49	81.30%
40	CP156	Leading Keywords in H1, H2, and H3 Tags	15	2	-0.20	-0.50	89.00%
41	CP135	Body Tag Size Kilobytes	207	83	-0.20	-0.47	91.80%
42	CP127b	Keywords in Unique A Tag HREFs	1,643	29	-0.20	-0.42	93.50%
43	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.55	18.40%
44	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.49	85.30%
45	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.55	18.30%
46	CP134a	Search Terms in Body Tag	268	15	-0.20	-0.44	89.20%
47	CP128	Keywords in Alt Attributes	294	7	-0.19	-0.46	88.90%
48	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.53	19.00%
49	CP470a	Search Terms in the HTML Tag	371	13	-0.19	-0.45	88.60%
50	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.53	18.30%
51	CP481	Keywords in Title Tag	14	2	-0.19	-0.49	78.40%
52	DD015	DomDetailer Moz PA	68	45	-0.19	-0.43	29.30%
53	CP468	Number of Sentences	340	61	-0.19	-0.43	87.50%
54	ENT008	Entities in Meta Description Tag	10	3	-0.19	-0.49	67.60%
55	ENT005	Entities in H4 Tags	10	2	-0.19	-0.50	71.20%
56	CP169	Keywords in H3 Tags	79	3	-0.19	-0.47	89.20%
57	CP458	Page Size Kilobytes	315	149	-0.19	-0.47	86.50%
58	CP492b	Unabridged Word Count	4,765	1,628	-0.19	-0.41	89.00%
59	CP140	Clean Text Kilobytes	27	10	-0.19	-0.41	86.90%
60	CP999	Search Result Path Matches	13	2	-0.18	-0.47	74.00%
61	CP471	Keywords in Span Tags	547	10	-0.18	-0.43	90.20%
62	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	85.50%
63	DD010	DomDetailer Majestic Referring Subnets	65,549	14,816	-0.18	-0.23	31.80%
64	DD013	DomDetailer Moz DA	79	42	-0.18	-0.40	27.60%
65	CP381	Keywords in Meta Descriptions	42	2	-0.18	-0.48	81.90%
66	DD005	DomDetailer Majestic CF	64	37	-0.18	-0.42	30.30%
67	CP492	Word Count	3,798	1,371	-0.18	-0.38	87.10%
68	CPXX888	Number of HTML Tags	2,622	862	-0.18	-0.44	86.60%
69	CP048	Ahrefs Image Backlinks	54,618	1,813	-0.18	-0.38	17.70%
70	CP113	Search Result URL Matches	22	2	-0.18	-0.46	76.10%
71	ENT002	Entities in H1 Tags	11	2	-0.18	-0.42	65.10%
72	DD006	DomDetailer Majestic IPs	277,346	53,055	-0.18	-0.23	33.00%
73	CP072	Search Result Document Matches	4	1	-0.18	-0.47	64.00%
74	CP152	Keywords in H1 Tags	16	1	-0.18	-0.42	79.00%
75	CP050	Ahrefs Internal Links	730	137	-0.18	-0.38	19.70%
76	DD008	DomDetailer Majestic Referring Domains	1,843,345	333,362	-0.18	-0.25	33.50%
77	CP146	Keywords in the First 100 Words	199	8	-0.18	-0.45	77.00%
78	DD012	DomDetailer Majestic TF	53	27	-0.18	-0.38	30.00%
79	CP056	Ahrefs Pages	6	2	-0.18	-0.41	17.80%
80	CPXR24	Number of P Tags	145	35	-0.17	-0.43	86.40%
81	LSI001	LSI Words in Title Tag	27	7	-0.17	-0.42	89.50%
82	CP137	Keywords in the Canonical URL	56	2	-0.17	-0.46	81.90%
83	CP124a	Keywords in Absolute URLs	2,025	40	-0.17	-0.39	90.20%
84	DD007	DomDetailer Majestic Links	87,653,121	9,499,154	-0.17	-0.26	34.00%
85	CPXR018	Keywords in Nav Tags	3,537	21	-0.17	-0.42	89.50%
86	CP032	Ahrefs Has Image Backlinks	1	0	-0.17	-0.49	16.00%
87	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.46	85.90%
88	CP070	Ahrefs Word Count	2,623	1,383	-0.17	-0.44	7.80%
89	CP007	Ahrefs External Links	132	28	-0.17	-0.34	18.10%
90	CPX003	Keywords in Main Tags	7,051	53	-0.17	-0.48	89.20%
91	CPXR003	Number of Heading Tags	100	21	-0.17	-0.42	85.50%
92	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.50	66.70%
93	QS003	Number of Questions	99	6	-0.17	-0.40	85.50%
94	CP385	Keywords in Meta OpenGraph Content	9	2	-0.17	-0.48	75.90%
95	CP159a	Search Terms in H1-H6 Tags	15	1	-0.17	-0.44	87.30%
96	CP164	Leading Keywords in H2 Tags	3	1	-0.17	-0.46	86.00%
97	CP383	Keywords in Meta OpenGraph Description	39	2	-0.17	-0.45	79.00%
98	CP109	Search Result Summary Text Matches	44	3	-0.17	-0.46	61.30%
99	LSI006	LSI Words in H2 Tags	94	17	-0.17	-0.40	94.40%
100	GD004	Google Density Exact Matches	26	3	-0.16	-0.42	69.20%
101	DD016	DomDetailer Moz Rank	8	5	-0.16	-0.40	26.90%
102	CP425	Number of HTTPS Links	490	142	-0.16	-0.38	83.50%
103	DD002	DomDetailer Facebook Shares	11,070,222	-9,235,244	-0.16	-0.21	31.30%
104	CP431	Number of Internal Links	460	129	-0.16	-0.38	85.60%
105	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	61.50%
106	LSI007	LSI Words in H3 Tags	182	16	-0.16	-0.39	92.90%
107	CP125	Keywords making whole A Tags	6	1	-0.16	-0.42	82.60%
108	CP376	Keywords making whole LI Tags	4	1	-0.16	-0.44	81.80%
109	CP435	Number of Links	492	146	-0.16	-0.38	84.40%
110	CP410	Number of DoFollow Links	484	141	-0.16	-0.38	82.80%
111	CPX013	Keywords in Footer Tags	1,482	7	-0.16	-0.40	83.00%
112	CP427	Number of Images with Alt Text	77	17	-0.16	-0.39	86.30%
113	DD014	DomDetailer Moz Links	93,577,703	19,225,552	-0.16	-0.29	33.20%
114	CP052	Ahrefs Linked Root Domains	18	7	-0.16	-0.39	17.70%
115	CP476	TF/IDF	1	1	-0.16	-0.45	82.60%
116	CP049	Ahrefs Images	47	19	-0.16	-0.38	7.50%
117	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	76.00%
118	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	67.10%
119	GD003	Google Density Variations	5,992	45	-0.16	-0.40	78.50%
120	CPJLDxSA	Number Of JSON-LD Types	88	9	-0.16	-0.40	82.60%
121	CP426	Number of Images	108	27	-0.16	-0.37	82.70%
122	CPXR006	Number of H3 Tags	24	7	-0.16	-0.38	83.80%
123	ENT010	Title Tag Has Entities	1	1	-0.16	-0.42	57.20%
124	CP158	Keywords making whole H1-H6 Tags	5	0	-0.16	-0.44	79.70%
125	CP005	Ahrefs Domain Rating	81	46	-0.16	-0.38	12.10%
126	CP469a	Search Terms in Sentences	31	2	-0.16	-0.39	88.50%
127	CP108	Search Result Summary Length	323	155	-0.16	-0.35	57.20%
128	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.46	61.80%
129	CP472	Keywords making whole Span Tags	13	1	-0.15	-0.42	85.10%
130	CP177	Keywords in H4-H6 Tags	58	2	-0.15	-0.42	81.50%
131	ENT011	Meta Description Tag Has Entities	1	1	-0.15	-0.45	57.00%
132	CP374	Keywords in the last 100 words	196	4	-0.15	-0.38	79.80%
133	CP473	Keywords in Strong Tags	103	2	-0.15	-0.40	84.10%
134	CP391	Number of Absolute URLs	423	139	-0.15	-0.39	83.40%
135	CP173	Keywords in H4 Tags	49	1	-0.15	-0.41	83.20%
136	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.15	-0.44	77.50%
137	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.42	79.10%
138	CP006	Ahrefs Edu Backlinks	49,828	272	-0.15	-0.36	14.10%
139	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.42	77.80%
140	CP022	Ahrefs Has External Links	1	1	-0.15	-0.43	16.20%
141	LSI003	LSI Words in Meta Description Tag	50	10	-0.15	-0.38	87.20%
142	CP034	Ahrefs Has Internal Links	1	1	-0.15	-0.44	15.90%
143	QS004	Number of Questions In Headings	5	2	-0.15	-0.37	32.20%
144	CP126a	Search Terms in A Tags	47	2	-0.15	-0.38	84.90%
145	CP467	Keywords in Section Tags	1,689	17	-0.15	-0.41	84.00%
146	CP485	Keywords in pages most used phrase	2	0	-0.14	-0.41	79.60%
147	CPXR005	Number of H2 Tags	16	6	-0.14	-0.35	86.80%
148	CP168	Leading Keywords in H3 Tags	8	1	-0.14	-0.40	83.60%
149	CP060	Ahrefs Redirects	720	9	-0.14	-0.33	15.80%
150	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.38	80.20%
151	QS012	Headings Has Question	1	0	-0.14	-0.43	77.30%
152	CP477	Keywords in Title Attributes	366	6	-0.14	-0.38	85.60%
153	CP358	Inline Javascript Kilobytes	118	31	-0.14	-0.33	82.00%
154	CP041	Ahrefs Has Redirects	1	0	-0.14	-0.42	14.30%
155	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.43	15.60%
156	CP057	Ahrefs Page Size	54,635	30,644	-0.14	-0.28	7.20%
157	CP479	Title Has Sales Words	1	0	-0.14	-0.40	65.40%
158	DD011	DomDetailer Majestic Referring .gov Links	22,622,106	3,620,458	-0.14	-0.23	31.40%
159	LSI005	LSI Words in H1 Tags	16	5	-0.14	-0.33	85.50%
160	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.14	-0.43	60.60%
161	CP130	Keywords in Article Tags	1,362	18	-0.14	-0.43	78.10%
162	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.43	62.60%
163	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.43	62.70%
164	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.39	66.10%
165	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.39	13.40%
166	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.39	79.70%
167	CP353	Head Size Kilobytes	115	43	-0.14	-0.36	81.40%
168	QS007	Number of Questions In H3 Tags	4	1	-0.14	-0.39	77.70%
169	CPXR007	Number of H4 Tags	75	4	-0.14	-0.36	79.00%
170	CP033	Ahrefs Has Images	1	1	-0.14	-0.42	6.20%
171	CP357	Inline CSS Kilobytes	102	31	-0.14	-0.39	79.30%
172	PAGE009	Number of Prices	407	32	-0.13	-0.34	71.30%
173	CP150a2	Search Terms in H2 Tags	5	0	-0.13	-0.38	86.10%
174	CP451	Number of US Phone Numbers	121	6	-0.13	-0.32	77.60%
175	ENT006	Entities in H5 Tags	11	1	-0.13	-0.39	61.00%
176	CP176	Leading Keywords in H4-H6 Tags	7	1	-0.13	-0.40	76.40%
177	CP377	Load Time Milliseconds	121,734	2,502	-0.13	-0.27	64.50%
178	CPJLDxCB	Number Of Claimed Brands	10	1	-0.13	-0.37	74.10%
179	CP172	Leading Keywords in H4 Tags	6	0	-0.13	-0.39	78.00%
180	CP355	Keywords in ID Attributes	366	1	-0.13	-0.35	82.00%
181	CP139	Keywords in Class Attributes	4,229	10	-0.13	-0.35	76.90%
182	CP347	Has US Phone Number	1	0	-0.13	-0.40	63.10%
183	CP481a	Word Count in Title Tag	27	10	-0.13	-0.37	53.10%
184	LSI008	LSI Words in H4 Tags	81	7	-0.13	-0.36	88.40%
185	CP356	Keywords in I Tags	329	6	-0.13	-0.37	79.40%
186	CPJLD209	Has JSON-LD Product	1	0	-0.13	-0.39	44.40%
187	CP460	Percentage of DoFollow Internal Links	95	81	-0.13	-0.35	74.30%
188	CPJLD179	Has JSON-LD NutritionInformation	1	0	-0.13	-0.42	1.30%
189	CP413	Number of External Links	60	17	-0.13	-0.29	74.60%
190	CPJLD048	Has JSON-LD City	1	0	-0.13	-0.37	16.10%
191	CP474	Keywords making whole Strong Tags	4	0	-0.13	-0.37	76.20%
192	CP481b	Word Count in Meta Description Tag	60	20	-0.12	-0.33	70.00%
193	CPJLD228	Has JSON-LD Review	1	0	-0.12	-0.40	40.50%
194	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.39	74.00%
195	CP386	Keywords in Meta Twitter Description	5	1	-0.12	-0.39	70.70%
196	CP380	Meta Description Length	266	126	-0.12	-0.33	69.70%
197	CPJLD206	Has JSON-LD Plumber	1	0	-0.12	-0.37	3.30%
198	CP319	Has Schema Markup	1	1	-0.12	-0.40	69.70%
199	CP015	Ahrefs Gov Backlinks	4,862	151	-0.12	-0.34	8.90%
200	CPJLD105	Has JSON-LD HomeAndConstructionBusiness	1	0	-0.12	-0.37	11.00%

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