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Top SEO Factors - 2022-04-30      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-04-30 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.36	-0.61	0.44%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	25	-0.35	-0.59	88.92%
3	CPZZZ100	Number of Top 100 Shared Factors Used	88	50	-0.33	-0.61	88.13%
4	ENT000a	Number of Entities Used	65	26	-0.31	-0.66	74.58%
5	CPZZZ	Number of Factors Used	220	137	-0.30	-0.60	92.17%
6	CP104z	Search Result Has Publish Date	1	1	-0.29	-0.46	0.53%
7	CPZZZ200	Number of Top 200 Shared Factors Used	152	90	-0.29	-0.58	86.90%
8	CP059	Ahrefs Rank	42	17	-0.26	-0.55	13.54%
9	CP470	Keywords in the HTML Tag	34,221	205	-0.26	-0.56	94.20%
10	CP061	Ahrefs Referring Class C Addresses	1,001	70	-0.26	-0.40	18.91%
11	CP062	Ahrefs Referring Domains	2,280	115	-0.26	-0.38	18.91%
12	CP063	Ahrefs Referring IP Addresses	1,570	94	-0.26	-0.40	18.91%
13	CP134	Keywords in Body Tag	31,482	201	-0.25	-0.55	92.70%
14	CP064	Ahrefs Referring Pages	320,661	7,124	-0.24	-0.31	19.00%
15	CP067	Ahrefs Text Backlinks	320,265	7,090	-0.24	-0.30	19.00%
16	CP002	Ahrefs Backlinks	320,661	7,085	-0.24	-0.30	19.09%
17	CP054	Ahrefs NoFollow Backlinks	26,269	656	-0.24	-0.37	18.91%
18	CP161	Keywords in H1-H6 Tags	207	8	-0.24	-0.53	93.23%
19	CPX010	Keywords in Div Tags	16,880	123	-0.23	-0.52	93.05%
20	CP157	Keywords in H1, H2, and H3 Tags	149	7	-0.23	-0.53	92.35%
21	ENT003	Entities in H2 Tags	24	6	-0.23	-0.54	73.26%
22	CP465	Keywords in P Tags	2,938	34	-0.23	-0.52	94.20%
23	CP004	Ahrefs Dofollow Backlinks	293,989	6,525	-0.23	-0.29	19.00%
24	ENT004	Entities in H3 Tags	29	5	-0.22	-0.53	73.35%
25	CP469	Keywords in Sentences	2,669	27	-0.22	-0.48	93.84%
26	CP153	Keywords in H1 and H2 Tags	13	4	-0.22	-0.52	89.80%
27	CP375	Keywords in LI Tags	1,149	17	-0.22	-0.50	92.44%
28	CP129	Keywords in A Tags	3,076	25	-0.22	-0.49	93.40%
29	ENT009	Entities in Title Tag	10	3	-0.22	-0.53	70.01%
30	ENT018	Entities in Sentences	603	94	-0.22	-0.45	97.19%
31	ENT001	Entities in HTML Tag	1,368	276	-0.21	-0.44	94.37%
32	LSI002	LSI Words in Sentences	4,469	598	-0.21	-0.43	96.75%
33	CP165	Keywords in H2 Tags	56	3	-0.21	-0.50	90.85%
34	CP475	Term Frequency	7	3	-0.20	-0.49	93.14%
35	CKWD001	Clean Keyword Density in the HTML Tag	203	4	-0.20	-0.48	84.08%
36	CP160	Leading Keywords in H1-H6 Tags	22	2	-0.20	-0.49	90.33%
37	CP135	Body Tag Size Kilobytes	207	84	-0.20	-0.47	91.03%
38	CP071	Search Result Display URL Matches	11	1	-0.20	-0.48	77.92%
39	CP097	Search Result Link Text Matches	11	1	-0.20	-0.48	77.92%
40	CP465c	Keywords in script Tags	6,567	38	-0.20	-0.47	93.84%
41	CP127	Keywords in A Tag HREFs	2,004	42	-0.20	-0.42	94.02%
42	CP156	Leading Keywords in H1, H2, and H3 Tags	15	2	-0.20	-0.49	89.27%
43	DD015	DomDetailer Moz PA	68	45	-0.20	-0.45	29.99%
44	CP127b	Keywords in Unique A Tag HREFs	1,643	29	-0.20	-0.42	94.02%
45	GD001	Google Variation Density	301	3	-0.20	-0.48	81.71%
46	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.54	17.85%
47	CP134a	Search Terms in Body Tag	268	15	-0.19	-0.44	90.24%
48	CP470a	Search Terms in the HTML Tag	371	14	-0.19	-0.45	88.92%
49	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.53	17.77%
50	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.52	18.29%
51	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.48	86.19%
52	CP128	Keywords in Alt Attributes	294	6	-0.19	-0.45	88.83%
53	CP458	Page Size Kilobytes	315	150	-0.19	-0.47	86.63%
54	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.53	17.77%
55	CP468	Number of Sentences	340	61	-0.19	-0.42	88.48%
56	CP492b	Unabridged Word Count	4,765	1,655	-0.19	-0.41	89.53%
57	CP140	Clean Text Kilobytes	27	10	-0.19	-0.41	86.72%
58	DD010	DomDetailer Majestic Referring Subnets	65,549	15,120	-0.19	-0.24	32.54%
59	DD005	DomDetailer Majestic CF	64	37	-0.19	-0.43	30.96%
60	DD013	DomDetailer Moz DA	79	43	-0.19	-0.42	28.41%
61	CP481	Keywords in Title Tag	14	2	-0.19	-0.48	77.66%
62	ENT005	Entities in H4 Tags	10	2	-0.19	-0.50	70.18%
63	CP169	Keywords in H3 Tags	79	3	-0.18	-0.46	89.45%
64	CP048	Ahrefs Image Backlinks	54,618	1,759	-0.18	-0.39	16.97%
65	CPXX888	Number of HTML Tags	2,622	871	-0.18	-0.45	86.19%
66	CP999	Search Result Path Matches	13	1	-0.18	-0.47	73.97%
67	DD006	DomDetailer Majestic IPs	277,346	53,933	-0.18	-0.24	33.60%
68	DD008	DomDetailer Majestic Referring Domains	1,843,345	335,605	-0.18	-0.26	33.95%
69	CP471	Keywords in Span Tags	547	10	-0.18	-0.43	90.85%
70	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.47	66.40%
71	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	86.02%
72	DD012	DomDetailer Majestic TF	56	28	-0.18	-0.40	30.61%
73	CP492	Word Count	4,034	1,434	-0.18	-0.37	87.51%
74	CP050	Ahrefs Internal Links	730	138	-0.18	-0.38	18.91%
75	CP056	Ahrefs Pages	6	2	-0.18	-0.42	16.89%
76	CP113	Search Result URL Matches	22	2	-0.18	-0.45	76.52%
77	CP381	Keywords in Meta Descriptions	42	2	-0.18	-0.46	82.67%
78	DD007	DomDetailer Majestic Links	87,653,121	7,868,684	-0.18	-0.26	34.12%
79	CP032	Ahrefs Has Image Backlinks	1	0	-0.18	-0.49	15.39%
80	CP072	Search Result Document Matches	4	1	-0.17	-0.46	63.85%
81	CPXR24	Number of P Tags	145	36	-0.17	-0.43	86.02%
82	ENT002	Entities in H1 Tags	11	2	-0.17	-0.42	64.29%
83	CP007	Ahrefs External Links	132	28	-0.17	-0.35	17.50%
84	CP152	Keywords in H1 Tags	16	1	-0.17	-0.42	78.54%
85	CP137	Keywords in the Canonical URL	56	2	-0.17	-0.45	82.23%
86	CP124a	Keywords in Absolute URLs	2,025	39	-0.17	-0.38	90.77%
87	CPXR018	Keywords in Nav Tags	3,537	20	-0.17	-0.41	89.62%
88	CP146	Keywords in the First 100 Words	199	8	-0.17	-0.44	77.66%
89	CP005	Ahrefs Domain Rating	81	47	-0.17	-0.41	12.05%
90	CPXR003	Number of Heading Tags	100	21	-0.17	-0.42	85.75%
91	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.45	86.10%
92	QS003	Number of Questions	99	6	-0.17	-0.39	86.02%
93	CP159a	Search Terms in H1-H6 Tags	15	1	-0.17	-0.44	87.25%
94	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.50	65.52%
95	CPX003	Keywords in Main Tags	7,051	52	-0.17	-0.47	89.27%
96	DD016	DomDetailer Moz Rank	8	5	-0.17	-0.42	27.70%
97	DD002	DomDetailer Facebook Shares	11,070,222	-8,458,501	-0.17	-0.23	31.75%
98	GD004	Google Density Exact Matches	26	3	-0.17	-0.42	69.04%
99	CP425	Number of HTTPS Links	490	143	-0.17	-0.39	82.85%
100	CP164	Leading Keywords in H2 Tags	3	1	-0.16	-0.45	86.02%
101	DD014	DomDetailer Moz Links	93,577,703	18,796,876	-0.16	-0.29	33.16%
102	CP070	Ahrefs Word Count	4,237	1,380	-0.16	-0.42	8.18%
103	CP385	Keywords in Meta OpenGraph Content	9	1	-0.16	-0.47	75.73%
104	CP435	Number of Links	492	148	-0.16	-0.39	83.91%
105	CP431	Number of Internal Links	460	130	-0.16	-0.38	85.14%
106	LSI001	LSI Words in Title Tag	27	6	-0.16	-0.40	89.36%
107	CP383	Keywords in Meta OpenGraph Description	39	2	-0.16	-0.44	79.51%
108	CP410	Number of DoFollow Links	484	142	-0.16	-0.38	81.62%
109	CP109	Search Result Summary Text Matches	44	3	-0.16	-0.45	60.60%
110	CP427	Number of Images with Alt Text	77	18	-0.16	-0.39	86.10%
111	CPX013	Keywords in Footer Tags	1,482	7	-0.16	-0.40	82.15%
112	CP376	Keywords making whole LI Tags	5	1	-0.16	-0.43	81.35%
113	CP426	Number of Images	108	27	-0.16	-0.37	83.20%
114	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	60.42%
115	CP125	Keywords making whole A Tags	6	1	-0.16	-0.41	82.41%
116	CPXR006	Number of H3 Tags	24	7	-0.16	-0.38	84.26%
117	LSI006	LSI Words in H2 Tags	94	16	-0.16	-0.38	94.37%
118	CP476	TF/IDF	1	1	-0.16	-0.45	83.11%
119	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	66.58%
120	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.44	75.20%
121	GD003	Google Density Variations	5,992	43	-0.15	-0.39	78.63%
122	CP469a	Search Terms in Sentences	31	2	-0.15	-0.38	88.92%
123	CP006	Ahrefs Edu Backlinks	49,828	265	-0.15	-0.38	13.98%
124	LSI007	LSI Words in H3 Tags	182	16	-0.15	-0.37	93.49%
125	CP052	Ahrefs Linked Root Domains	18	8	-0.15	-0.38	17.15%
126	CP108	Search Result Summary Length	323	156	-0.15	-0.35	57.87%
127	CPJLDxSA	Number Of JSON-LD Types	88	9	-0.15	-0.39	82.32%
128	CP158	Keywords making whole H1-H6 Tags	5	0	-0.15	-0.43	79.68%
129	CP060	Ahrefs Redirects	720	9	-0.15	-0.34	15.22%
130	CP473	Keywords in Strong Tags	103	2	-0.15	-0.40	83.82%
131	CP472	Keywords making whole Span Tags	13	1	-0.15	-0.41	84.96%
132	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.45	60.69%
133	CP041	Ahrefs Has Redirects	1	0	-0.15	-0.44	13.90%
134	CP391	Number of Absolute URLs	423	141	-0.15	-0.39	83.29%
135	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.42	78.80%
136	CP177	Keywords in H4-H6 Tags	58	2	-0.15	-0.41	80.39%
137	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.42	77.75%
138	ENT010	Title Tag Has Entities	1	1	-0.15	-0.41	57.34%
139	QS004	Number of Questions In Headings	5	2	-0.15	-0.37	32.28%
140	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.15	-0.43	77.66%
141	CP173	Keywords in H4 Tags	49	1	-0.15	-0.40	82.32%
142	CP374	Keywords in the last 100 words	196	4	-0.15	-0.37	80.30%
143	CP126a	Search Terms in A Tags	47	2	-0.15	-0.38	85.75%
144	CPXR005	Number of H2 Tags	16	6	-0.15	-0.36	86.81%
145	DD011	DomDetailer Majestic Referring .gov Links	22,622,106	3,656,559	-0.15	-0.24	31.40%
146	CP021	Ahrefs Has EDU Backlinks	1	0	-0.15	-0.41	13.28%
147	CP358	Inline Javascript Kilobytes	118	32	-0.14	-0.34	81.79%
148	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.44	56.29%
149	QS006	Number of Questions In H2 Tags	4	1	-0.14	-0.38	81.09%
150	CP467	Keywords in Section Tags	1,689	17	-0.14	-0.41	83.55%
151	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.43	15.13%
152	QS012	Headings Has Question	1	0	-0.14	-0.43	77.84%
153	CP049	Ahrefs Images	70	19	-0.14	-0.35	7.74%
154	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	15.74%
155	CP477	Keywords in Title Attributes	366	6	-0.14	-0.37	85.75%
156	CP168	Leading Keywords in H3 Tags	8	1	-0.14	-0.40	84.34%
157	CP485	Keywords in pages most used phrase	2	0	-0.14	-0.40	80.65%
158	CP130	Keywords in Article Tags	1,362	18	-0.14	-0.42	78.10%
159	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.39	79.16%
160	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.43	63.94%
161	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.43	64.03%
162	CP057	Ahrefs Page Size	54,635	30,187	-0.14	-0.30	7.48%
163	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	14.78%
164	CP353	Head Size Kilobytes	115	43	-0.14	-0.36	80.91%
165	QS007	Number of Questions In H3 Tags	4	1	-0.14	-0.39	78.45%
166	CP357	Inline CSS Kilobytes	102	31	-0.14	-0.38	79.95%
167	LSI003	LSI Words in Meta Description Tag	50	9	-0.14	-0.36	87.95%
168	CPXR007	Number of H4 Tags	75	4	-0.13	-0.36	78.63%
169	CP479	Title Has Sales Words	1	0	-0.13	-0.39	65.70%
170	CP150a2	Search Terms in H2 Tags	5	0	-0.13	-0.38	86.19%
171	PAGE009	Number of Prices	407	32	-0.13	-0.33	72.65%
172	CP377	Load Time Milliseconds	121,734	2,499	-0.13	-0.28	63.50%
173	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.39	66.14%
174	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.13	-0.41	61.65%
175	CP451	Number of US Phone Numbers	121	6	-0.13	-0.33	76.52%
176	CP015	Ahrefs Gov Backlinks	4,862	123	-0.13	-0.36	9.15%
177	CP355	Keywords in ID Attributes	366	1	-0.13	-0.36	81.88%
178	CP033	Ahrefs Has Images	1	1	-0.13	-0.40	6.42%
179	CP413	Number of External Links	60	17	-0.13	-0.30	75.11%
180	CP176	Leading Keywords in H4-H6 Tags	7	0	-0.13	-0.39	75.11%
181	CP139	Keywords in Class Attributes	4,229	10	-0.13	-0.35	76.08%
182	ENT006	Entities in H5 Tags	11	1	-0.13	-0.38	59.72%
183	LSI005	LSI Words in H1 Tags	16	4	-0.13	-0.31	86.46%
184	CP460	Percentage of DoFollow Internal Links	95	81	-0.13	-0.35	73.53%
185	CPJLDxCB	Number Of Claimed Brands	10	1	-0.13	-0.36	74.49%
186	CP030	Ahrefs Has Gov Backlinks	1	0	-0.13	-0.39	8.27%
187	CP356	Keywords in I Tags	329	6	-0.13	-0.36	79.33%
188	CP172	Leading Keywords in H4 Tags	6	0	-0.13	-0.38	77.22%
189	CP347	Has US Phone Number	1	0	-0.13	-0.40	62.36%
190	CP065	Ahrefs RSS Backlinks	69	1	-0.12	-0.39	9.76%
191	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.39	74.14%
192	CP481a	Word Count in Title Tag	27	10	-0.12	-0.35	53.65%
193	CP386	Keywords in Meta Twitter Description	5	1	-0.12	-0.39	71.06%
194	CP481b	Word Count in Meta Description Tag	60	20	-0.12	-0.32	70.01%
195	CP042	Ahrefs Has RSS Backlinks	1	0	-0.12	-0.40	9.23%
196	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.38	44.42%
197	LSI008	LSI Words in H4 Tags	81	7	-0.12	-0.34	88.57%
198	CP409	Number of DoFollow External Links	57	15	-0.12	-0.28	72.74%
199	CP380	Meta Description Length	266	126	-0.12	-0.33	69.57%
200	CP474	Keywords making whole Strong Tags	4	0	-0.12	-0.36	76.69%

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