---

Top SEO Factors - 2022-04-28      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

Previous - Next

Top SEO Factors - 2022-04-28 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	25	-0.35	-0.59	89.36%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	50	-0.33	-0.61	88.27%
3	PAGE002	Is Inner Page	1	1	-0.32	-0.59	0.59%
4	ENT000a	Number of Entities Used	65	26	-0.32	-0.66	74.04%
5	CPZZZ	Number of Factors Used	220	137	-0.30	-0.59	92.71%
6	CPZZZ200	Number of Top 200 Shared Factors Used	152	90	-0.29	-0.58	87.10%
7	CP104z	Search Result Has Publish Date	1	1	-0.27	-0.48	0.67%
8	CP470	Keywords in the HTML Tag	34,221	206	-0.26	-0.56	94.22%
9	CP059	Ahrefs Rank	42	17	-0.26	-0.54	13.65%
10	CP134	Keywords in Body Tag	27,295	183	-0.26	-0.56	92.96%
11	CP061	Ahrefs Referring Class C Addresses	1,020	71	-0.25	-0.40	18.34%
12	CP062	Ahrefs Referring Domains	2,280	117	-0.25	-0.38	18.26%
13	CP063	Ahrefs Referring IP Addresses	1,570	96	-0.25	-0.40	18.34%
14	CP054	Ahrefs NoFollow Backlinks	26,269	657	-0.24	-0.37	18.26%
15	CP064	Ahrefs Referring Pages	320,661	7,517	-0.24	-0.31	18.43%
16	CP067	Ahrefs Text Backlinks	320,265	7,483	-0.24	-0.31	18.43%
17	CPX010	Keywords in Div Tags	15,000	114	-0.24	-0.53	93.05%
18	CP002	Ahrefs Backlinks	320,661	7,476	-0.24	-0.31	18.51%
19	CP161	Keywords in H1-H6 Tags	43	8	-0.24	-0.54	93.47%
20	CP157	Keywords in H1, H2, and H3 Tags	28	7	-0.24	-0.54	92.55%
21	CP465	Keywords in P Tags	2,498	33	-0.23	-0.52	94.14%
22	ENT003	Entities in H2 Tags	24	6	-0.23	-0.54	72.78%
23	ENT004	Entities in H3 Tags	29	5	-0.22	-0.53	72.78%
24	CP004	Ahrefs Dofollow Backlinks	293,989	6,934	-0.22	-0.30	18.43%
25	CP153	Keywords in H1 and H2 Tags	13	4	-0.22	-0.52	90.37%
26	CP469	Keywords in Sentences	1,921	26	-0.22	-0.48	93.72%
27	CP375	Keywords in LI Tags	1,149	17	-0.22	-0.50	92.55%
28	CP129	Keywords in A Tags	2,047	23	-0.22	-0.50	93.13%
29	ENT009	Entities in Title Tag	10	3	-0.22	-0.52	69.18%
30	ENT018	Entities in Sentences	603	93	-0.22	-0.45	97.40%
31	ENT001	Entities in HTML Tag	1,368	275	-0.21	-0.44	94.89%
32	CP165	Keywords in H2 Tags	12	3	-0.21	-0.50	91.46%
33	CP475	Term Frequency	7	3	-0.21	-0.49	93.22%
34	LSI002	LSI Words in Sentences	4,469	586	-0.20	-0.43	96.57%
35	CP135	Body Tag Size Kilobytes	463	84	-0.20	-0.47	90.87%
36	CKWD001	Clean Keyword Density in the HTML Tag	182	4	-0.20	-0.48	84.00%
37	CP127	Keywords in A Tag HREFs	2,004	42	-0.20	-0.43	93.89%
38	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.20	-0.49	90.37%
39	CP465c	Keywords in script Tags	6,567	39	-0.20	-0.47	93.80%
40	CP071	Search Result Display URL Matches	11	1	-0.20	-0.49	77.89%
41	CP097	Search Result Link Text Matches	11	1	-0.20	-0.49	77.89%
42	CP127b	Keywords in Unique A Tag HREFs	1,643	29	-0.20	-0.42	94.14%
43	CP470a	Search Terms in the HTML Tag	371	14	-0.20	-0.46	89.20%
44	CP156	Leading Keywords in H1, H2, and H3 Tags	9	2	-0.20	-0.49	89.36%
45	CP134a	Search Terms in Body Tag	268	15	-0.20	-0.45	90.37%
46	GD001	Google Variation Density	301	3	-0.20	-0.48	83.08%
47	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.49	85.93%
48	DD015	DomDetailer Moz PA	66	45	-0.19	-0.45	28.48%
49	CP458	Page Size Kilobytes	528	150	-0.19	-0.48	87.69%
50	CP128	Keywords in Alt Attributes	79	6	-0.19	-0.45	88.94%
51	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.52	17.59%
52	CP492b	Unabridged Word Count	4,917	1,655	-0.19	-0.42	90.12%
53	CP468	Number of Sentences	340	62	-0.19	-0.43	89.03%
54	CP140	Clean Text Kilobytes	29	10	-0.19	-0.42	87.10%
55	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.53	17.34%
56	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.51	17.67%
57	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.52	17.42%
58	CP481	Keywords in Title Tag	14	2	-0.19	-0.48	77.64%
59	CP169	Keywords in H3 Tags	15	3	-0.19	-0.46	89.87%
60	DD010	DomDetailer Majestic Referring Subnets	65,549	14,541	-0.19	-0.23	31.07%
61	ENT005	Entities in H4 Tags	10	2	-0.19	-0.49	69.51%
62	DD005	DomDetailer Majestic CF	61	37	-0.18	-0.43	29.23%
63	CP999	Search Result Path Matches	13	1	-0.18	-0.47	74.04%
64	CPXX888	Number of HTML Tags	2,622	874	-0.18	-0.46	86.52%
65	DD013	DomDetailer Moz DA	75	41	-0.18	-0.41	27.39%
66	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.48	85.51%
67	CP471	Keywords in Span Tags	547	9	-0.18	-0.43	90.87%
68	CP113	Search Result URL Matches	22	2	-0.18	-0.46	76.63%
69	DD006	DomDetailer Majestic IPs	277,346	52,463	-0.18	-0.22	32.33%
70	DD008	DomDetailer Majestic Referring Domains	1,843,345	330,821	-0.18	-0.24	32.66%
71	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.47	66.00%
72	CP492	Word Count	4,791	1,467	-0.18	-0.36	88.19%
73	CP048	Ahrefs Image Backlinks	54,618	1,648	-0.18	-0.38	16.58%
74	DD012	DomDetailer Majestic TF	56	28	-0.18	-0.39	29.15%
75	CP381	Keywords in Meta Descriptions	4	2	-0.18	-0.46	83.25%
76	CP137	Keywords in the Canonical URL	56	2	-0.18	-0.46	82.66%
77	DD007	DomDetailer Majestic Links	87,653,121	7,963,044	-0.17	-0.26	32.41%
78	CP072	Search Result Document Matches	4	1	-0.17	-0.46	65.16%
79	CP124a	Keywords in Absolute URLs	2,025	40	-0.17	-0.39	90.95%
80	CPXR24	Number of P Tags	148	36	-0.17	-0.43	86.43%
81	ENT002	Entities in H1 Tags	11	2	-0.17	-0.42	63.99%
82	CP146	Keywords in the First 100 Words	182	8	-0.17	-0.44	77.81%
83	CP050	Ahrefs Internal Links	564	137	-0.17	-0.38	18.26%
84	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.46	86.01%
85	CPXR018	Keywords in Nav Tags	3,537	19	-0.17	-0.41	89.78%
86	CP159a	Search Terms in H1-H6 Tags	15	1	-0.17	-0.45	87.94%
87	CP152	Keywords in H1 Tags	16	1	-0.17	-0.42	79.82%
88	CPX003	Keywords in Main Tags	5,401	48	-0.17	-0.48	89.61%
89	CPXR003	Number of Heading Tags	100	21	-0.17	-0.42	85.85%
90	CP005	Ahrefs Domain Rating	81	46	-0.17	-0.41	12.23%
91	CP056	Ahrefs Pages	6	2	-0.17	-0.41	16.25%
92	QS003	Number of Questions	85	6	-0.17	-0.39	86.26%
93	CP032	Ahrefs Has Image Backlinks	1	0	-0.17	-0.48	15.08%
94	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.50	65.24%
95	GD004	Google Density Exact Matches	26	3	-0.17	-0.42	69.10%
96	CP007	Ahrefs External Links	132	28	-0.17	-0.34	17.00%
97	CP425	Number of HTTPS Links	490	144	-0.17	-0.39	82.83%
98	CP164	Leading Keywords in H2 Tags	3	1	-0.16	-0.45	86.43%
99	CP385	Keywords in Meta OpenGraph Content	9	1	-0.16	-0.46	75.54%
100	DD002	DomDetailer Facebook Shares	11,070,222	-8,680,495	-0.16	-0.22	30.57%
101	CP435	Number of Links	492	148	-0.16	-0.38	83.92%
102	CP431	Number of Internal Links	460	130	-0.16	-0.38	85.51%
103	DD016	DomDetailer Moz Rank	7	4	-0.16	-0.41	26.72%
104	CP427	Number of Images with Alt Text	77	18	-0.16	-0.39	86.85%
105	CP383	Keywords in Meta OpenGraph Description	39	2	-0.16	-0.43	79.98%
106	DD014	DomDetailer Moz Links	93,577,703	19,073,850	-0.16	-0.28	31.57%
107	CP410	Number of DoFollow Links	484	142	-0.16	-0.38	81.49%
108	CPX013	Keywords in Footer Tags	1,482	7	-0.16	-0.40	82.83%
109	CP376	Keywords making whole LI Tags	5	1	-0.16	-0.43	82.08%
110	CP426	Number of Images	108	27	-0.16	-0.38	84.09%
111	CP125	Keywords making whole A Tags	6	1	-0.16	-0.41	82.83%
112	CP476	TF/IDF	1	1	-0.16	-0.45	84.17%
113	CP109	Search Result Summary Text Matches	44	3	-0.16	-0.44	60.80%
114	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	60.55%
115	CP469a	Search Terms in Sentences	31	2	-0.16	-0.39	89.28%
116	CPXR006	Number of H3 Tags	24	7	-0.16	-0.38	84.84%
117	LSI001	LSI Words in Title Tag	27	6	-0.16	-0.39	89.87%
118	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	66.00%
119	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	75.29%
120	CP070	Ahrefs Word Count	4,237	1,402	-0.16	-0.41	8.46%
121	LSI006	LSI Words in H2 Tags	94	16	-0.16	-0.38	94.81%
122	CPJLDxSA	Number Of JSON-LD Types	88	9	-0.15	-0.39	82.91%
123	GD003	Google Density Variations	5,411	38	-0.15	-0.38	78.06%
124	CP108	Search Result Summary Length	323	155	-0.15	-0.35	57.96%
125	LSI007	LSI Words in H3 Tags	182	16	-0.15	-0.37	93.89%
126	CP158	Keywords making whole H1-H6 Tags	5	0	-0.15	-0.43	79.73%
127	CP006	Ahrefs Edu Backlinks	49,828	270	-0.15	-0.37	13.90%
128	CP472	Keywords making whole Span Tags	13	1	-0.15	-0.41	85.59%
129	CP060	Ahrefs Redirects	720	9	-0.15	-0.35	14.57%
130	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.42	79.23%
131	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.43	78.39%
132	CP473	Keywords in Strong Tags	52	2	-0.15	-0.40	84.00%
133	CP391	Number of Absolute URLs	423	141	-0.15	-0.39	84.09%
134	QS004	Number of Questions In Headings	5	2	-0.15	-0.37	32.91%
135	CP177	Keywords in H4-H6 Tags	41	2	-0.15	-0.41	81.16%
136	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.45	60.72%
137	CP041	Ahrefs Has Redirects	1	0	-0.15	-0.43	13.32%
138	CP052	Ahrefs Linked Root Domains	18	8	-0.15	-0.38	16.67%
139	CP126a	Search Terms in A Tags	39	2	-0.15	-0.38	85.68%
140	CP173	Keywords in H4 Tags	22	1	-0.15	-0.40	82.41%
141	CP374	Keywords in the last 100 words	182	4	-0.15	-0.37	80.15%
142	CPXR005	Number of H2 Tags	16	6	-0.15	-0.36	87.44%
143	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.15	-0.43	77.72%
144	CP358	Inline Javascript Kilobytes	118	31	-0.15	-0.34	83.08%
145	ENT010	Title Tag Has Entities	1	1	-0.15	-0.41	57.54%
146	QS006	Number of Questions In H2 Tags	4	1	-0.14	-0.38	81.99%
147	CP467	Keywords in Section Tags	1,689	17	-0.14	-0.41	83.75%
148	QS012	Headings Has Question	1	0	-0.14	-0.44	79.31%
149	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.41	13.07%
150	CP477	Keywords in Title Attributes	202	6	-0.14	-0.38	85.51%
151	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	55.95%
152	DD011	DomDetailer Majestic Referring .gov Links	22,622,106	3,602,652	-0.14	-0.24	29.98%
153	CP485	Keywords in pages most used phrase	2	0	-0.14	-0.41	80.74%
154	CP168	Leading Keywords in H3 Tags	5	1	-0.14	-0.40	84.42%
155	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.39	79.48%
156	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.43	65.16%
157	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.43	65.33%
158	CP130	Keywords in Article Tags	1,362	18	-0.14	-0.42	78.48%
159	CP150a2	Search Terms in H2 Tags	5	0	-0.14	-0.38	86.93%
160	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.39	78.73%
161	CP353	Head Size Kilobytes	115	42	-0.14	-0.36	81.66%
162	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	14.57%
163	CP357	Inline CSS Kilobytes	102	30	-0.13	-0.38	81.24%
164	CPXR007	Number of H4 Tags	75	4	-0.13	-0.36	79.31%
165	CP479	Title Has Sales Words	1	0	-0.13	-0.39	66.33%
166	CP022	Ahrefs Has External Links	1	1	-0.13	-0.40	15.16%
167	PAGE009	Number of Prices	407	32	-0.13	-0.33	73.45%
168	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.39	66.67%
169	CP355	Keywords in ID Attributes	366	1	-0.13	-0.37	82.08%
170	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.13	-0.42	62.65%
171	LSI003	LSI Words in Meta Description Tag	50	9	-0.13	-0.35	88.69%
172	CP377	Load Time Milliseconds	121,734	2,410	-0.13	-0.27	62.73%
173	CP451	Number of US Phone Numbers	121	6	-0.13	-0.33	76.97%
174	CP139	Keywords in Class Attributes	3,679	7	-0.13	-0.35	76.30%
175	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	14.24%
176	CP015	Ahrefs Gov Backlinks	4,862	119	-0.13	-0.36	9.13%
177	CP413	Number of External Links	60	17	-0.13	-0.30	75.13%
178	CP049	Ahrefs Images	70	19	-0.13	-0.31	8.04%
179	CP176	Leading Keywords in H4-H6 Tags	6	0	-0.13	-0.39	74.87%
180	ENT006	Entities in H5 Tags	11	1	-0.13	-0.38	59.55%
181	CP057	Ahrefs Page Size	54,635	29,790	-0.13	-0.28	7.79%
182	CP356	Keywords in I Tags	329	6	-0.13	-0.36	79.23%
183	CPJLDxCB	Number Of Claimed Brands	10	1	-0.13	-0.36	75.13%
184	CP460	Percentage of DoFollow Internal Links	95	81	-0.13	-0.35	74.04%
185	CP172	Leading Keywords in H4 Tags	4	0	-0.13	-0.38	76.47%
186	LSI005	LSI Words in H1 Tags	16	4	-0.13	-0.30	87.52%
187	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.39	74.71%
188	CP347	Has US Phone Number	1	0	-0.12	-0.39	62.56%
189	CP030	Ahrefs Has Gov Backlinks	1	0	-0.12	-0.38	8.29%
190	CP386	Keywords in Meta Twitter Description	5	1	-0.12	-0.38	70.02%
191	CP065	Ahrefs RSS Backlinks	69	1	-0.12	-0.38	9.80%
192	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.38	46.31%
193	CP474	Keywords making whole Strong Tags	4	0	-0.12	-0.36	77.22%
194	CPJLD105	Has JSON-LD HomeAndConstructionBusiness	1	0	-0.12	-0.37	10.72%
195	CP381a	Search Terms in Meta Descriptions	1	0	-0.12	-0.35	83.00%
196	CP042	Ahrefs Has RSS Backlinks	1	0	-0.12	-0.40	9.38%
197	CP481b	Word Count in Meta Description Tag	60	20	-0.12	-0.31	69.93%
198	CP481a	Word Count in Title Tag	27	10	-0.12	-0.34	54.61%
199	CP409	Number of DoFollow External Links	57	14	-0.12	-0.28	73.28%
200	CP099	Search Result Number of Dirs in Path	4	2	-0.12	-0.34	57.62%

---

Privacy Policy - Terms of Service - TopSEOFactors.com is an SEO Tool Lab property. SEO Tool Lab proudly owns and operates SEOToolLab.com , SEOVolatility.com , TopSEOFactors.com
Copyright 2021 SEO Tool Lab, Inc. All Rights Reserved.