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Top SEO Factors - 2022-04-23      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-04-23 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.38	-0.62	0.73%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	25	-0.35	-0.60	88.70%
3	CPZZZ100	Number of Top 100 Shared Factors Used	88	51	-0.34	-0.61	87.97%
4	CP104z	Search Result Has Publish Date	1	1	-0.34	-0.54	0.81%
5	ENT000a	Number of Entities Used	64	25	-0.32	-0.66	76.76%
6	CPZZZ	Number of Factors Used	220	138	-0.30	-0.59	93.06%
7	CPZZZ200	Number of Top 200 Shared Factors Used	152	91	-0.29	-0.58	86.68%
8	CP470	Keywords in the HTML Tag	1,179	187	-0.26	-0.56	94.67%
9	CP134	Keywords in Body Tag	1,201	168	-0.26	-0.56	93.06%
10	CP061	Ahrefs Referring Class C Addresses	2,004	76	-0.25	-0.37	19.77%
11	CP062	Ahrefs Referring Domains	7,283	146	-0.25	-0.35	19.77%
12	CP063	Ahrefs Referring IP Addresses	3,009	105	-0.25	-0.37	19.94%
13	CP161	Keywords in H1-H6 Tags	43	8	-0.24	-0.53	93.30%
14	CP157	Keywords in H1, H2, and H3 Tags	28	7	-0.24	-0.54	92.33%
15	CPX010	Keywords in Div Tags	608	105	-0.24	-0.52	93.46%
16	CP465	Keywords in P Tags	188	32	-0.24	-0.53	94.51%
17	CP059	Ahrefs Rank	68	16	-0.24	-0.50	14.29%
18	ENT003	Entities in H2 Tags	24	5	-0.24	-0.54	75.38%
19	ENT004	Entities in H3 Tags	29	5	-0.23	-0.54	74.98%
20	ENT018	Entities in Sentences	603	95	-0.23	-0.47	97.66%
21	CP469	Keywords in Sentences	153	25	-0.23	-0.49	93.79%
22	CP067	Ahrefs Text Backlinks	923,996	9,838	-0.23	-0.28	20.34%
23	CP064	Ahrefs Referring Pages	924,270	9,877	-0.23	-0.29	20.42%
24	CP153	Keywords in H1 and H2 Tags	13	4	-0.23	-0.52	90.48%
25	CP002	Ahrefs Backlinks	924,271	9,828	-0.23	-0.28	20.50%
26	CP375	Keywords in LI Tags	85	16	-0.23	-0.50	92.41%
27	CP129	Keywords in A Tags	146	22	-0.22	-0.49	93.06%
28	CP054	Ahrefs NoFollow Backlinks	56,344	787	-0.22	-0.35	19.85%
29	ENT009	Entities in Title Tag	10	3	-0.22	-0.53	71.83%
30	ENT001	Entities in HTML Tag	1,368	283	-0.22	-0.46	95.08%
31	CP004	Ahrefs Dofollow Backlinks	913,980	9,185	-0.22	-0.28	20.18%
32	CP070	Ahrefs Word Count	4,493	1,740	-0.21	-0.45	12.27%
33	CP165	Keywords in H2 Tags	12	3	-0.21	-0.50	92.01%
34	CP475	Term Frequency	7	3	-0.21	-0.49	93.22%
35	CPJLD092	Has JSON-LD Game	1	0	-0.21	-0.43	5.00%
36	CP135	Body Tag Size Kilobytes	463	84	-0.21	-0.48	91.61%
37	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.21	-0.49	89.51%
38	CKWD001	Clean Keyword Density in the HTML Tag	9	4	-0.21	-0.48	83.37%
39	CP071	Search Result Display URL Matches	3	1	-0.20	-0.49	77.80%
40	CP097	Search Result Link Text Matches	3	1	-0.20	-0.49	77.80%
41	CP465c	Keywords in script Tags	296	35	-0.20	-0.47	94.43%
42	CP127	Keywords in A Tag HREFs	212	40	-0.20	-0.43	94.11%
43	LSI002	LSI Words in Sentences	4,469	589	-0.20	-0.43	96.85%
44	CP156	Leading Keywords in H1, H2, and H3 Tags	9	2	-0.20	-0.49	88.54%
45	GD001	Google Variation Density	8	2	-0.20	-0.48	83.13%
46	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.50	85.71%
47	CP134a	Search Terms in Body Tag	548	15	-0.20	-0.45	89.99%
48	CP127b	Keywords in Unique A Tag HREFs	165	28	-0.20	-0.42	94.11%
49	CP470a	Search Terms in the HTML Tag	768	14	-0.20	-0.46	89.99%
50	CP492b	Unabridged Word Count	4,917	1,694	-0.20	-0.43	90.48%
51	CP140	Clean Text Kilobytes	29	10	-0.20	-0.42	87.57%
52	CP468	Number of Sentences	340	62	-0.19	-0.43	89.99%
53	CP128	Keywords in Alt Attributes	58	6	-0.19	-0.45	89.02%
54	CP481	Keywords in Title Tag	11	2	-0.19	-0.48	77.89%
55	CP999	Search Result Path Matches	4	1	-0.19	-0.48	74.25%
56	CP169	Keywords in H3 Tags	15	3	-0.19	-0.46	89.35%
57	DD015	DomDetailer Moz PA	66	44	-0.19	-0.44	30.67%
58	CP487	Keywords in pages top 5 most used phrases	3	1	-0.19	-0.49	85.55%
59	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.51	18.97%
60	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.52	18.81%
61	CP458	Page Size Kilobytes	528	149	-0.19	-0.47	87.33%
62	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.52	18.56%
63	ENT005	Entities in H4 Tags	10	2	-0.19	-0.49	72.15%
64	CPXX888	Number of HTML Tags	2,622	874	-0.19	-0.46	87.01%
65	CP471	Keywords in Span Tags	46	9	-0.19	-0.44	91.61%
66	DD010	DomDetailer Majestic Referring Subnets	56,382	14,628	-0.18	-0.22	33.41%
67	CP113	Search Result URL Matches	4	2	-0.18	-0.46	76.43%
68	DD005	DomDetailer Majestic CF	61	37	-0.18	-0.43	32.20%
69	CP146	Keywords in the First 100 Words	21	8	-0.18	-0.46	78.21%
70	CP137	Keywords in the Canonical URL	4	2	-0.18	-0.47	82.57%
71	CP492	Word Count	4,791	1,537	-0.18	-0.35	88.54%
72	CPXR24	Number of P Tags	148	37	-0.18	-0.43	86.76%
73	ENT008	Entities in Meta Description Tag	22	3	-0.18	-0.47	68.04%
74	DD013	DomDetailer Moz DA	77	41	-0.18	-0.40	29.30%
75	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.51	18.16%
76	ENT002	Entities in H1 Tags	11	2	-0.18	-0.43	66.42%
77	CP486	Keywords in pages top 3 most used phrases	2	1	-0.18	-0.47	85.55%
78	CP007	Ahrefs External Links	195	28	-0.18	-0.35	19.45%
79	CP152	Keywords in H1 Tags	3	1	-0.18	-0.43	79.10%
80	CP381	Keywords in Meta Descriptions	11	2	-0.18	-0.46	83.86%
81	DD006	DomDetailer Majestic IPs	224,356	53,143	-0.18	-0.22	34.71%
82	DD008	DomDetailer Majestic Referring Domains	1,536,619	337,621	-0.18	-0.24	34.87%
83	CPXR003	Number of Heading Tags	93	21	-0.18	-0.43	87.49%
84	CP124a	Keywords in Absolute URLs	197	39	-0.18	-0.39	91.36%
85	CP072	Search Result Document Matches	3	1	-0.18	-0.46	66.59%
86	CP056	Ahrefs Pages	9	2	-0.18	-0.40	19.05%
87	CPXR018	Keywords in Nav Tags	178	16	-0.18	-0.41	89.27%
88	DD012	DomDetailer Majestic TF	56	28	-0.18	-0.38	31.72%
89	CPX003	Keywords in Main Tags	485	45	-0.17	-0.49	89.59%
90	CP159a	Search Terms in H1-H6 Tags	15	1	-0.17	-0.45	87.81%
91	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.50	67.96%
92	QS003	Number of Questions	85	6	-0.17	-0.39	87.49%
93	DD007	DomDetailer Majestic Links	77,787,798	7,197,499	-0.17	-0.26	35.51%
94	GD004	Google Density Exact Matches	26	3	-0.17	-0.42	69.25%
95	CP050	Ahrefs Internal Links	999	132	-0.17	-0.35	20.34%
96	CP385	Keywords in Meta OpenGraph Content	9	1	-0.17	-0.47	76.67%
97	CP048	Ahrefs Image Backlinks	222,296	2,232	-0.17	-0.37	18.24%
98	CP049	Ahrefs Images	70	22	-0.17	-0.36	11.38%
99	CP425	Number of HTTPS Links	490	142	-0.17	-0.38	83.45%
100	CP164	Leading Keywords in H2 Tags	3	1	-0.16	-0.45	86.44%
101	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.48	62.95%
102	CP427	Number of Images with Alt Text	77	18	-0.16	-0.40	87.33%
103	CPX013	Keywords in Footer Tags	57	6	-0.16	-0.41	83.37%
104	CP426	Number of Images	105	27	-0.16	-0.38	85.39%
105	CP383	Keywords in Meta OpenGraph Description	9	2	-0.16	-0.43	81.28%
106	CP476	TF/IDF	1	1	-0.16	-0.45	83.86%
107	DD016	DomDetailer Moz Rank	8	4	-0.16	-0.41	28.49%
108	CP435	Number of Links	492	146	-0.16	-0.38	84.34%
109	CPXR006	Number of H3 Tags	24	7	-0.16	-0.39	86.28%
110	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	67.72%
111	CP431	Number of Internal Links	460	129	-0.16	-0.37	85.55%
112	CP005	Ahrefs Domain Rating	81	44	-0.16	-0.40	12.59%
113	CP410	Number of DoFollow Links	484	141	-0.16	-0.38	82.08%
114	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.46	16.22%
115	DD002	DomDetailer Facebook Shares	11,070,222	-8,773,597	-0.16	-0.22	33.58%
116	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	75.54%
117	CP052	Ahrefs Linked Root Domains	22	8	-0.16	-0.38	19.29%
118	CP376	Keywords making whole LI Tags	5	1	-0.16	-0.43	81.28%
119	CPJLDxSA	Number Of JSON-LD Types	88	9	-0.16	-0.39	83.86%
120	DD014	DomDetailer Moz Links	75,242,797	18,836,368	-0.16	-0.27	33.49%
121	CP469a	Search Terms in Sentences	31	2	-0.16	-0.39	89.83%
122	CP109	Search Result Summary Text Matches	5	2	-0.16	-0.44	60.37%
123	CP125	Keywords making whole A Tags	6	1	-0.16	-0.41	82.57%
124	LSI001	LSI Words in Title Tag	27	6	-0.16	-0.39	90.64%
125	CP057	Ahrefs Page Size	61,358	30,905	-0.16	-0.32	11.62%
126	CP108	Search Result Summary Length	323	155	-0.16	-0.35	58.27%
127	GD003	Google Density Variations	104	35	-0.16	-0.39	77.72%
128	CP374	Keywords in the last 100 words	13	4	-0.16	-0.39	80.15%
129	LSI006	LSI Words in H2 Tags	72	16	-0.15	-0.37	94.92%
130	CP033	Ahrefs Has Images	1	1	-0.15	-0.42	9.93%
131	CP391	Number of Absolute URLs	407	142	-0.15	-0.39	84.83%
132	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.42	78.77%
133	CP473	Keywords in Strong Tags	13	2	-0.15	-0.41	83.70%
134	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.46	63.44%
135	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.43	79.02%
136	CP034	Ahrefs Has Internal Links	1	1	-0.15	-0.44	17.43%
137	CP177	Keywords in H4-H6 Tags	30	2	-0.15	-0.42	81.68%
138	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	59.89%
139	CP173	Keywords in H4 Tags	10	1	-0.15	-0.41	82.32%
140	CPXR005	Number of H2 Tags	16	6	-0.15	-0.37	87.49%
141	LSI007	LSI Words in H3 Tags	182	16	-0.15	-0.37	94.11%
142	CP022	Ahrefs Has External Links	1	1	-0.15	-0.43	18.16%
143	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.43	17.19%
144	CP472	Keywords making whole Span Tags	13	1	-0.15	-0.41	85.23%
145	CP126a	Search Terms in A Tags	96	2	-0.15	-0.39	85.88%
146	QS004	Number of Questions In Headings	5	2	-0.15	-0.37	32.12%
147	CP006	Ahrefs Edu Backlinks	101,265	793	-0.15	-0.36	13.32%
148	CP158	Keywords making whole H1-H6 Tags	5	0	-0.15	-0.42	78.93%
149	QS006	Number of Questions In H2 Tags	4	1	-0.15	-0.38	81.44%
150	CP060	Ahrefs Redirects	720	9	-0.15	-0.33	15.50%
151	CP485	Keywords in pages most used phrase	1	0	-0.15	-0.42	79.02%
152	CP358	Inline Javascript Kilobytes	153	31	-0.15	-0.34	83.29%
153	QS012	Headings Has Question	1	0	-0.15	-0.44	79.34%
154	CP130	Keywords in Article Tags	156	18	-0.15	-0.43	80.06%
155	CP467	Keywords in Section Tags	116	16	-0.15	-0.41	84.10%
156	CP168	Leading Keywords in H3 Tags	4	1	-0.14	-0.40	83.78%
157	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.44	66.59%
158	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.44	66.75%
159	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.44	58.19%
160	CP477	Keywords in Title Attributes	79	6	-0.14	-0.38	86.28%
161	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.41	12.35%
162	CP041	Ahrefs Has Redirects	1	0	-0.14	-0.41	14.12%
163	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.42	77.72%
164	DD011	DomDetailer Majestic Referring .gov Links	20,276,397	3,760,710	-0.14	-0.24	31.56%
165	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.39	79.58%
166	CP150a2	Search Terms in H2 Tags	5	0	-0.14	-0.39	86.76%
167	CP353	Head Size Kilobytes	111	43	-0.14	-0.35	80.55%
168	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.39	79.50%
169	CP355	Keywords in ID Attributes	9	1	-0.14	-0.37	82.16%
170	CPXR007	Number of H4 Tags	73	4	-0.14	-0.36	81.19%
171	CP479	Title Has Sales Words	1	0	-0.13	-0.39	66.42%
172	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.39	66.18%
173	CP357	Inline CSS Kilobytes	91	30	-0.13	-0.37	80.55%
174	PAGE009	Number of Prices	407	31	-0.13	-0.33	71.59%
175	CP413	Number of External Links	60	17	-0.13	-0.31	76.43%
176	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.13	-0.41	62.15%
177	CP377	Load Time Milliseconds	121,734	2,433	-0.13	-0.27	63.28%
178	LSI003	LSI Words in Meta Description Tag	52	9	-0.13	-0.34	89.59%
179	CP451	Number of US Phone Numbers	121	6	-0.13	-0.32	77.00%
180	CP139	Keywords in Class Attributes	122	4	-0.13	-0.35	77.24%
181	CP176	Leading Keywords in H4-H6 Tags	6	0	-0.13	-0.39	75.22%
182	CP172	Leading Keywords in H4 Tags	4	0	-0.13	-0.38	76.27%
183	CP356	Keywords in I Tags	25	6	-0.13	-0.37	80.06%
184	CP015	Ahrefs Gov Backlinks	101,919	640	-0.13	-0.36	9.20%
185	CPJLDxCB	Number Of Claimed Brands	10	1	-0.13	-0.36	74.41%
186	LSI005	LSI Words in H1 Tags	16	4	-0.13	-0.31	88.62%
187	ENT006	Entities in H5 Tags	11	1	-0.13	-0.36	62.15%
188	CP065	Ahrefs RSS Backlinks	69	1	-0.13	-0.38	10.09%
189	CP460	Percentage of DoFollow Internal Links	95	81	-0.12	-0.34	74.25%
190	CP319	Has Schema Markup	1	1	-0.12	-0.40	72.15%
191	CP409	Number of DoFollow External Links	57	14	-0.12	-0.29	74.09%
192	CP347	Has US Phone Number	1	0	-0.12	-0.39	62.15%
193	CP042	Ahrefs Has RSS Backlinks	1	0	-0.12	-0.40	9.60%
194	CP481b	Word Count in Meta Description Tag	60	20	-0.12	-0.32	69.65%
195	CP474	Keywords making whole Strong Tags	4	0	-0.12	-0.37	77.48%
196	CP381a	Search Terms in Meta Descriptions	1	0	-0.12	-0.36	83.05%
197	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.38	46.41%
198	CP386	Keywords in Meta Twitter Description	3	1	-0.12	-0.38	70.38%
199	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.34	55.69%
200	CP380	Meta Description Length	366	125	-0.12	-0.32	69.65%

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