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Top SEO Factors - 2022-04-09      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-04-09 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.38	-0.62	0.75%
2	CPZZZ50	Number of Top 50 Shared Factors Used	43	25	-0.34	-0.58	88.47%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	52	-0.32	-0.59	88.05%
4	ENT000a	Number of Entities Used	63	28	-0.32	-0.66	77.03%
5	CP104z	Search Result Has Publish Date	1	1	-0.31	-0.50	0.92%
6	CPZZZ	Number of Factors Used	212	139	-0.30	-0.57	93.15%
7	CPZZZ200	Number of Top 200 Shared Factors Used	146	92	-0.29	-0.56	87.55%
8	CP470	Keywords in the HTML Tag	1,179	200	-0.26	-0.55	93.82%
9	CP134	Keywords in Body Tag	1,201	178	-0.26	-0.55	92.56%
10	CPX010	Keywords in Div Tags	667	115	-0.24	-0.52	91.90%
11	CP062	Ahrefs Referring Domains	7,283	162	-0.23	-0.34	23.48%
12	CP061	Ahrefs Referring Class C Addresses	2,004	82	-0.23	-0.35	23.56%
13	CP161	Keywords in H1-H6 Tags	30	8	-0.23	-0.51	92.90%
14	CP465	Keywords in P Tags	173	35	-0.23	-0.51	94.32%
15	CP063	Ahrefs Referring IP Addresses	3,009	113	-0.23	-0.34	23.64%
16	CP157	Keywords in H1, H2, and H3 Tags	24	7	-0.23	-0.50	91.73%
17	ENT003	Entities in H2 Tags	25	6	-0.23	-0.51	75.02%
18	CP059	Ahrefs Rank	68	17	-0.23	-0.47	17.38%
19	ENT004	Entities in H3 Tags	29	5	-0.23	-0.52	74.69%
20	ENT009	Entities in Title Tag	10	3	-0.22	-0.51	72.43%
21	CP054	Ahrefs NoFollow Backlinks	56,344	776	-0.22	-0.34	22.81%
22	CP469	Keywords in Sentences	375	27	-0.22	-0.48	92.73%
23	ENT018	Entities in Sentences	1,282	103	-0.22	-0.45	98.25%
24	CP129	Keywords in A Tags	146	24	-0.22	-0.48	93.07%
25	CP067	Ahrefs Text Backlinks	923,996	9,883	-0.22	-0.29	24.06%
26	CP153	Keywords in H1 and H2 Tags	18	4	-0.22	-0.49	90.39%
27	CP064	Ahrefs Referring Pages	924,270	9,898	-0.22	-0.29	24.06%
28	CP002	Ahrefs Backlinks	924,271	9,857	-0.22	-0.28	24.14%
29	CP475	Term Frequency	7	3	-0.21	-0.49	91.98%
30	CP375	Keywords in LI Tags	74	17	-0.21	-0.47	92.90%
31	ENT001	Entities in HTML Tag	1,901	310	-0.21	-0.43	94.15%
32	CP070	Ahrefs Word Count	4,493	1,661	-0.21	-0.44	15.71%
33	CP004	Ahrefs Dofollow Backlinks	913,980	9,131	-0.21	-0.28	23.89%
34	CP127	Keywords in A Tag HREFs	233	43	-0.20	-0.45	93.73%
35	CP165	Keywords in H2 Tags	16	3	-0.20	-0.47	90.89%
36	CP135	Body Tag Size Kilobytes	463	85	-0.20	-0.47	90.06%
37	CP127b	Keywords in Unique A Tag HREFs	184	29	-0.20	-0.45	93.48%
38	CP470a	Search Terms in the HTML Tag	768	15	-0.20	-0.45	87.64%
39	CKWD001	Clean Keyword Density in the HTML Tag	9	4	-0.20	-0.46	82.12%
40	CP465c	Keywords in script Tags	296	35	-0.20	-0.46	93.32%
41	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.49	85.30%
42	CP071	Search Result Display URL Matches	3	1	-0.20	-0.48	76.94%
43	CP097	Search Result Link Text Matches	3	1	-0.20	-0.47	77.19%
44	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.46	89.56%
45	CP140	Clean Text Kilobytes	124	11	-0.19	-0.42	85.21%
46	GD001	Google Variation Density	10	2	-0.19	-0.45	83.46%
47	CP492b	Unabridged Word Count	17,546	1,819	-0.19	-0.42	89.14%
48	DD015	DomDetailer Moz PA	66	46	-0.19	-0.46	35.59%
49	DD010	DomDetailer Majestic Referring Subnets	91,964	14,975	-0.19	-0.27	38.43%
50	CP134a	Search Terms in Body Tag	548	15	-0.19	-0.43	89.06%
51	CP156	Leading Keywords in H1, H2, and H3 Tags	8	1	-0.19	-0.45	88.47%
52	CP128	Keywords in Alt Attributes	58	7	-0.19	-0.42	89.14%
53	CP487	Keywords in pages top 5 most used phrases	3	1	-0.19	-0.49	84.88%
54	CP481	Keywords in Title Tag	5	2	-0.19	-0.46	77.69%
55	DD006	DomDetailer Majestic IPs	407,806	52,624	-0.19	-0.26	39.10%
56	CPJLD092	Has JSON-LD Game	1	0	-0.19	-0.39	5.76%
57	CP458	Page Size Kilobytes	528	152	-0.19	-0.48	85.96%
58	CP468	Number of Sentences	709	67	-0.19	-0.41	89.64%
59	CPXX888	Number of HTML Tags	2,160	882	-0.19	-0.45	84.29%
60	DD005	DomDetailer Majestic CF	61	39	-0.19	-0.45	37.51%
61	CP471	Keywords in Span Tags	46	10	-0.19	-0.44	90.14%
62	DD008	DomDetailer Majestic Referring Domains	2,834,506	315,576	-0.19	-0.26	39.85%
63	CP999	Search Result Path Matches	4	1	-0.18	-0.46	75.86%
64	CP169	Keywords in H3 Tags	15	3	-0.18	-0.43	88.72%
65	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	22.14%
66	ENT002	Entities in H1 Tags	9	2	-0.18	-0.44	66.00%
67	CP486	Keywords in pages top 3 most used phrases	2	1	-0.18	-0.47	83.46%
68	CP137	Keywords in the Canonical URL	4	2	-0.18	-0.45	83.29%
69	DD013	DomDetailer Moz DA	79	44	-0.18	-0.41	34.34%
70	CPXR24	Number of P Tags	152	40	-0.18	-0.41	85.30%
71	LSI002	LSI Words in Sentences	7,963	638	-0.18	-0.38	97.08%
72	CP124a	Keywords in Absolute URLs	471	43	-0.18	-0.42	90.89%
73	CPXR018	Keywords in Nav Tags	190	18	-0.18	-0.41	87.80%
74	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.48	22.22%
75	ENT008	Entities in Meta Description Tag	22	3	-0.18	-0.44	68.25%
76	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.48	21.97%
77	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.49	21.30%
78	CP146	Keywords in the First 100 Words	25	7	-0.18	-0.43	78.95%
79	CP113	Search Result URL Matches	4	2	-0.18	-0.45	77.86%
80	CP152	Keywords in H1 Tags	3	1	-0.17	-0.43	79.28%
81	CPX003	Keywords in Main Tags	494	48	-0.17	-0.48	88.05%
82	CP049	Ahrefs Images	91	24	-0.17	-0.37	14.95%
83	DD012	DomDetailer Majestic TF	56	29	-0.17	-0.40	36.51%
84	CP492	Word Count	15,962	1,822	-0.17	-0.29	87.47%
85	CPXR003	Number of Heading Tags	93	22	-0.17	-0.41	86.47%
86	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	67.84%
87	ENT005	Entities in H4 Tags	10	2	-0.17	-0.46	71.09%
88	DD016	DomDetailer Moz Rank	8	5	-0.17	-0.42	33.75%
89	CP381	Keywords in Meta Descriptions	11	2	-0.17	-0.43	85.38%
90	CP050	Ahrefs Internal Links	999	141	-0.17	-0.36	23.64%
91	CP072	Search Result Document Matches	4	1	-0.17	-0.45	68.00%
92	GD004	Google Density Exact Matches	34	3	-0.17	-0.40	68.00%
93	CP007	Ahrefs External Links	195	28	-0.17	-0.33	22.72%
94	CP159a	Search Terms in H1-H6 Tags	18	1	-0.17	-0.42	85.88%
95	CP476	TF/IDF	1	1	-0.17	-0.46	81.29%
96	DD007	DomDetailer Majestic Links	143,279,724	3,510,873	-0.17	-0.24	40.10%
97	QS003	Number of Questions	85	6	-0.17	-0.38	86.47%
98	CP427	Number of Images with Alt Text	71	18	-0.17	-0.40	85.96%
99	DD002	DomDetailer Facebook Shares	7,876,228	-5,418,363	-0.16	-0.26	38.60%
100	CP426	Number of Images	471	28	-0.16	-0.38	84.54%
101	CP425	Number of HTTPS Links	453	142	-0.16	-0.38	81.62%
102	CPX013	Keywords in Footer Tags	57	7	-0.16	-0.41	81.79%
103	CP056	Ahrefs Pages	9	2	-0.16	-0.36	21.97%
104	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.43	75.19%
105	CP005	Ahrefs Domain Rating	77	44	-0.16	-0.39	16.04%
106	CP435	Number of Links	460	146	-0.16	-0.37	83.63%
107	CP048	Ahrefs Image Backlinks	222,296	1,709	-0.16	-0.33	21.05%
108	DD014	DomDetailer Moz Links	133,182,870	16,644,554	-0.16	-0.28	38.10%
109	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	62.24%
110	CP383	Keywords in Meta OpenGraph Description	9	2	-0.16	-0.41	80.79%
111	CP410	Number of DoFollow Links	447	141	-0.16	-0.36	80.20%
112	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	74.10%
113	CP431	Number of Internal Links	449	128	-0.16	-0.36	83.79%
114	CP469a	Search Terms in Sentences	30	2	-0.16	-0.38	88.14%
115	GD003	Google Density Variations	162	35	-0.16	-0.38	78.95%
116	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.45	19.05%
117	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	68.25%
118	CPJLDxSA	Number Of JSON-LD Types	54	9	-0.16	-0.38	81.37%
119	CPXR006	Number of H3 Tags	24	8	-0.16	-0.38	85.05%
120	CP052	Ahrefs Linked Root Domains	22	8	-0.15	-0.36	22.56%
121	CPXR005	Number of H2 Tags	16	7	-0.15	-0.36	86.63%
122	CP374	Keywords in the last 100 words	13	4	-0.15	-0.39	80.79%
123	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.40	84.63%
124	CP391	Number of Absolute URLs	623	145	-0.15	-0.38	83.29%
125	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.42	77.86%
126	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	59.65%
127	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.41	76.94%
128	CP057	Ahrefs Page Size	61,358	30,467	-0.15	-0.31	15.04%
129	CP358	Inline Javascript Kilobytes	153	31	-0.15	-0.35	80.79%
130	DD011	DomDetailer Majestic Referring .gov Links	34,872,559	3,349,008	-0.15	-0.30	36.01%
131	CP108	Search Result Summary Length	323	155	-0.15	-0.33	59.82%
132	CP473	Keywords in Strong Tags	14	2	-0.15	-0.39	82.29%
133	CP021	Ahrefs Has EDU Backlinks	1	0	-0.15	-0.43	13.70%
134	CP006	Ahrefs Edu Backlinks	101,265	690	-0.15	-0.35	15.20%
135	CP109	Search Result Summary Text Matches	5	2	-0.15	-0.42	59.82%
136	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	65.58%
137	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	65.50%
138	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.39	79.87%
139	CP467	Keywords in Section Tags	116	19	-0.15	-0.41	82.37%
140	CP485	Keywords in pages most used phrase	1	0	-0.15	-0.42	76.78%
141	CP033	Ahrefs Has Images	1	1	-0.15	-0.41	12.95%
142	CP477	Keywords in Title Attributes	79	6	-0.14	-0.38	84.38%
143	CP130	Keywords in Article Tags	148	19	-0.14	-0.41	79.53%
144	CP126a	Search Terms in A Tags	96	2	-0.14	-0.36	85.30%
145	CP472	Keywords making whole Span Tags	8	1	-0.14	-0.38	83.46%
146	CP355	Keywords in ID Attributes	12	1	-0.14	-0.38	82.46%
147	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	20.72%
148	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.41	19.88%
149	QS006	Number of Questions In H2 Tags	4	1	-0.14	-0.36	80.95%
150	QS012	Headings Has Question	1	0	-0.14	-0.43	76.86%
151	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	21.39%
152	CP177	Keywords in H4-H6 Tags	16	2	-0.14	-0.38	79.45%
153	QS004	Number of Questions In Headings	7	2	-0.14	-0.35	30.91%
154	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	59.15%
155	CP060	Ahrefs Redirects	720	10	-0.14	-0.34	17.63%
156	CP125	Keywords making whole A Tags	6	1	-0.14	-0.36	80.95%
157	CP168	Leading Keywords in H3 Tags	6	0	-0.14	-0.37	83.21%
158	LSI006	LSI Words in H2 Tags	86	16	-0.14	-0.32	94.57%
159	CP413	Number of External Links	60	18	-0.14	-0.31	76.11%
160	CP150a2	Search Terms in H2 Tags	10	0	-0.13	-0.36	86.05%
161	CP173	Keywords in H4 Tags	6	1	-0.13	-0.37	81.37%
162	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.39	79.03%
163	QS007	Number of Questions In H3 Tags	11	1	-0.13	-0.37	79.37%
164	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.40	16.12%
165	CP150a	Search Terms in H1 Tags	2	0	-0.13	-0.37	77.44%
166	CP357	Inline CSS Kilobytes	150	32	-0.13	-0.37	77.78%
167	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	60.90%
168	LSI001	LSI Words in Title Tag	27	5	-0.13	-0.32	92.15%
169	CP377	Load Time Milliseconds	121,734	2,710	-0.13	-0.27	64.08%
170	CP353	Head Size Kilobytes	163	44	-0.13	-0.34	77.36%
171	PAGE009	Number of Prices	242	32	-0.13	-0.31	71.85%
172	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.39	77.94%
173	LSI007	LSI Words in H3 Tags	87	16	-0.13	-0.32	93.57%
174	CP409	Number of DoFollow External Links	57	15	-0.13	-0.29	73.60%
175	CP139	Keywords in Class Attributes	103	5	-0.13	-0.34	78.03%
176	CPXR007	Number of H4 Tags	73	4	-0.13	-0.33	78.03%
177	CP356	Keywords in I Tags	25	6	-0.12	-0.35	78.95%
178	CP460	Percentage of DoFollow Internal Links	94	80	-0.12	-0.33	70.26%
179	CP451	Number of US Phone Numbers	121	7	-0.12	-0.30	74.85%
180	DD001	DomDetailer Facebook Comments	513	57	-0.12	-0.34	33.67%
181	CP319	Has Schema Markup	1	1	-0.12	-0.39	70.26%
182	PAGE008	Is Store Page	1	0	-0.12	-0.39	55.89%
183	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.35	72.35%
184	CP065	Ahrefs RSS Backlinks	69	1	-0.12	-0.36	12.45%
185	CP099	Search Result Number of Dirs in Path	4	2	-0.12	-0.34	55.89%
186	CP077	Search Result Domain Matches	1	0	-0.12	-0.37	50.21%
187	CP424	Number of HREF Lang Tags	24	2	-0.12	-0.34	73.10%
188	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.39	62.32%
189	CPJLD266	Has JSON-LD Website	1	0	-0.12	-0.38	58.40%
190	CP230	Has Meta Twitter Cards	1	1	-0.12	-0.39	60.40%
191	CP479	Title Has Sales Words	1	0	-0.12	-0.37	66.75%
192	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.35	70.09%
193	CP440	Number of NoFollow Links	70	6	-0.12	-0.31	77.36%
194	CP015	Ahrefs Gov Backlinks	101,919	524	-0.12	-0.33	10.94%
195	CP042	Ahrefs Has RSS Backlinks	1	0	-0.12	-0.38	11.86%
196	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.38	64.49%
197	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.36	66.00%
198	CPJLD189	Has JSON-LD Organization	1	0	-0.12	-0.38	68.25%
199	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.34	81.37%
200	CP481b	Word Count in Meta Description Tag	68	21	-0.12	-0.30	70.26%

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