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Top SEO Factors - 2022-03-30      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-03-30 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.33	-0.58	0.56%
2	CPZZZ50	Number of Top 50 Shared Factors Used	43	25	-0.32	-0.57	84.74%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	54	-0.32	-0.58	82.67%
4	ENT000a	Number of Entities Used	60	27	-0.31	-0.65	78.91%
5	CP104z	Search Result Has Publish Date	1	1	-0.30	-0.54	0.64%
6	CPZZZ200	Number of Top 200 Shared Factors Used	146	93	-0.29	-0.57	84.03%
7	CPZZZ	Number of Factors Used	212	142	-0.29	-0.56	92.17%
8	CP470	Keywords in the HTML Tag	1,179	201	-0.25	-0.53	94.81%
9	CP134	Keywords in Body Tag	1,201	182	-0.25	-0.53	90.58%
10	CP062	Ahrefs Referring Domains	7,398	173	-0.24	-0.34	22.60%
11	CP161	Keywords in H1-H6 Tags	30	8	-0.23	-0.51	89.86%
12	CP061	Ahrefs Referring Class C Addresses	3,086	84	-0.23	-0.35	22.76%
13	CP063	Ahrefs Referring IP Addresses	5,114	116	-0.23	-0.35	22.84%
14	ENT003	Entities in H2 Tags	35	6	-0.23	-0.51	73.56%
15	CP157	Keywords in H1, H2, and H3 Tags	24	7	-0.23	-0.50	88.90%
16	CP465	Keywords in P Tags	177	36	-0.23	-0.50	94.01%
17	CPX010	Keywords in Div Tags	667	115	-0.23	-0.50	92.25%
18	ENT009	Entities in Title Tag	7	3	-0.23	-0.51	70.69%
19	ENT004	Entities in H3 Tags	30	6	-0.23	-0.52	73.00%
20	CP054	Ahrefs NoFollow Backlinks	56,344	692	-0.22	-0.33	22.12%
21	CP153	Keywords in H1 and H2 Tags	18	4	-0.22	-0.48	87.46%
22	CP064	Ahrefs Referring Pages	924,270	10,410	-0.22	-0.30	23.24%
23	CP002	Ahrefs Backlinks	924,271	10,410	-0.22	-0.30	23.24%
24	CP129	Keywords in A Tags	146	25	-0.22	-0.47	90.18%
25	CP067	Ahrefs Text Backlinks	923,996	10,351	-0.22	-0.30	23.32%
26	CP469	Keywords in Sentences	375	28	-0.22	-0.47	92.01%
27	ENT018	Entities in Sentences	1,282	105	-0.22	-0.44	98.64%
28	CP059	Ahrefs Rank	68	17	-0.21	-0.44	17.09%
29	CP004	Ahrefs Dofollow Backlinks	913,980	9,810	-0.21	-0.30	22.76%
30	CP165	Keywords in H2 Tags	16	3	-0.21	-0.46	88.18%
31	CP070	Ahrefs Word Count	4,493	1,606	-0.21	-0.43	16.37%
32	CP375	Keywords in LI Tags	74	18	-0.21	-0.46	89.86%
33	CP475	Term Frequency	7	3	-0.20	-0.47	91.69%
34	CP127	Keywords in A Tag HREFs	233	45	-0.20	-0.45	89.70%
35	CP127b	Keywords in Unique A Tag HREFs	184	30	-0.20	-0.45	88.34%
36	CKWD001	Clean Keyword Density in the HTML Tag	11	4	-0.20	-0.46	77.00%
37	CP470a	Search Terms in the HTML Tag	768	13	-0.20	-0.44	87.94%
38	ENT001	Entities in HTML Tag	1,901	317	-0.20	-0.41	95.85%
39	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.49	84.58%
40	CP135	Body Tag Size Kilobytes	474	83	-0.20	-0.46	90.97%
41	CPJLD092	Has JSON-LD Game	1	0	-0.20	-0.40	5.11%
42	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	86.42%
43	CP492b	Unabridged Word Count	17,546	1,803	-0.19	-0.42	90.02%
44	CP071	Search Result Display URL Matches	3	1	-0.19	-0.47	76.76%
45	CP465c	Keywords in script Tags	271	34	-0.19	-0.45	93.21%
46	CP097	Search Result Link Text Matches	3	1	-0.19	-0.47	77.00%
47	CP140	Clean Text Kilobytes	124	11	-0.19	-0.42	87.30%
48	CP134a	Search Terms in Body Tag	548	13	-0.19	-0.43	86.74%
49	CP487	Keywords in pages top 5 most used phrases	3	1	-0.19	-0.49	85.62%
50	GD001	Google Variation Density	10	2	-0.19	-0.44	78.83%
51	CP156	Leading Keywords in H1, H2, and H3 Tags	8	1	-0.19	-0.44	85.54%
52	CP468	Number of Sentences	709	66	-0.19	-0.41	89.46%
53	ENT002	Entities in H1 Tags	9	2	-0.19	-0.44	64.30%
54	CP999	Search Result Path Matches	4	2	-0.19	-0.46	72.28%
55	CP128	Keywords in Alt Attributes	57	7	-0.18	-0.41	87.30%
56	CP458	Page Size Kilobytes	563	151	-0.18	-0.47	87.14%
57	DD010	DomDetailer Majestic Referring Subnets	91,964	15,220	-0.18	-0.23	37.06%
58	CP169	Keywords in H3 Tags	15	3	-0.18	-0.43	86.18%
59	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.48	21.57%
60	DD015	DomDetailer Moz PA	68	46	-0.18	-0.43	34.35%
61	CP137	Keywords in the Canonical URL	5	2	-0.18	-0.46	80.91%
62	DD006	DomDetailer Majestic IPs	407,806	54,139	-0.18	-0.23	37.70%
63	CP124a	Keywords in Absolute URLs	471	45	-0.18	-0.42	87.46%
64	CP481	Keywords in Title Tag	3	2	-0.18	-0.44	77.96%
65	CPXR24	Number of P Tags	152	40	-0.18	-0.42	86.26%
66	CPXX888	Number of HTML Tags	2,160	875	-0.18	-0.44	85.22%
67	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.48	21.88%
68	DD008	DomDetailer Majestic Referring Domains	2,834,506	331,380	-0.18	-0.24	38.66%
69	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	21.81%
70	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.49	21.01%
71	CP050	Ahrefs Internal Links	999	141	-0.18	-0.37	22.68%
72	ENT008	Entities in Meta Description Tag	22	3	-0.18	-0.45	66.37%
73	CP471	Keywords in Span Tags	46	10	-0.18	-0.42	89.54%
74	DD005	DomDetailer Majestic CF	61	39	-0.18	-0.43	36.18%
75	CP146	Keywords in the First 100 Words	25	7	-0.18	-0.44	75.56%
76	CP113	Search Result URL Matches	5	2	-0.18	-0.44	74.44%
77	CP492	Word Count	15,962	1,823	-0.17	-0.29	87.70%
78	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.46	83.95%
79	CP049	Ahrefs Images	91	24	-0.17	-0.37	15.73%
80	CPX003	Keywords in Main Tags	494	49	-0.17	-0.47	85.86%
81	CP152	Keywords in H1 Tags	3	1	-0.17	-0.42	76.76%
82	LSI002	LSI Words in Sentences	7,963	614	-0.17	-0.36	97.28%
83	CP007	Ahrefs External Links	734	29	-0.17	-0.33	21.96%
84	CPXR018	Keywords in Nav Tags	190	19	-0.17	-0.39	83.63%
85	GD004	Google Density Exact Matches	34	3	-0.17	-0.42	66.29%
86	CPXR003	Number of Heading Tags	93	21	-0.17	-0.41	86.02%
87	ENT005	Entities in H4 Tags	15	2	-0.17	-0.45	69.49%
88	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	68.61%
89	CP159a	Search Terms in H1-H6 Tags	18	1	-0.17	-0.42	84.27%
90	CP381	Keywords in Meta Descriptions	11	2	-0.17	-0.43	81.79%
91	DD013	DomDetailer Moz DA	81	45	-0.17	-0.38	33.71%
92	QS003	Number of Questions	72	6	-0.17	-0.37	84.27%
93	CP072	Search Result Document Matches	4	1	-0.17	-0.44	66.69%
94	CPX013	Keywords in Footer Tags	58	7	-0.16	-0.41	80.51%
95	DD007	DomDetailer Majestic Links	143,279,724	1,315,895	-0.16	-0.24	37.86%
96	CP056	Ahrefs Pages	9	2	-0.16	-0.35	22.04%
97	CP425	Number of HTTPS Links	466	141	-0.16	-0.37	81.55%
98	CP385	Keywords in Meta OpenGraph Content	3	1	-0.16	-0.43	73.40%
99	DD012	DomDetailer Majestic TF	56	30	-0.16	-0.37	35.22%
100	CP427	Number of Images with Alt Text	71	18	-0.16	-0.38	85.54%
101	CP052	Ahrefs Linked Root Domains	22	8	-0.16	-0.38	21.88%
102	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	62.78%
103	DD016	DomDetailer Moz Rank	8	5	-0.16	-0.39	33.23%
104	CP476	TF/IDF	1	1	-0.16	-0.45	81.39%
105	CP383	Keywords in Meta OpenGraph Description	9	2	-0.16	-0.41	79.87%
106	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	68.61%
107	GD003	Google Density Variations	162	36	-0.16	-0.39	73.08%
108	CP374	Keywords in the last 100 words	16	4	-0.16	-0.40	77.96%
109	CP469a	Search Terms in Sentences	30	2	-0.16	-0.38	88.82%
110	DD002	DomDetailer Facebook Shares	9,909,915	-5,488,343	-0.16	-0.24	36.66%
111	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	18.53%
112	CP108	Search Result Summary Length	404	158	-0.16	-0.35	60.62%
113	CP048	Ahrefs Image Backlinks	222,296	1,905	-0.16	-0.32	20.77%
114	CPXR005	Number of H2 Tags	16	6	-0.16	-0.37	85.78%
115	CP435	Number of Links	475	146	-0.16	-0.36	82.83%
116	CP426	Number of Images	471	28	-0.16	-0.36	85.54%
117	CP410	Number of DoFollow Links	457	140	-0.15	-0.35	80.75%
118	CPJLDxSA	Number Of JSON-LD Types	54	9	-0.15	-0.38	80.43%
119	CP005	Ahrefs Domain Rating	83	43	-0.15	-0.37	15.34%
120	CP431	Number of Internal Links	468	128	-0.15	-0.35	82.75%
121	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.39	81.79%
122	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	60.22%
123	CPXR006	Number of H3 Tags	21	8	-0.15	-0.38	84.90%
124	DD014	DomDetailer Moz Links	133,182,870	17,745,841	-0.15	-0.26	36.90%
125	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.42	76.28%
126	CP484	Leading Keywords in Title Tag	1	0	-0.15	-0.43	76.36%
127	QS012	Headings Has Question	1	0	-0.15	-0.44	74.04%
128	CP391	Number of Absolute URLs	623	142	-0.15	-0.37	83.63%
129	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.41	80.19%
130	CP358	Inline Javascript Kilobytes	429	30	-0.15	-0.35	82.27%
131	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.43	65.26%
132	CP473	Keywords in Strong Tags	14	2	-0.15	-0.38	83.63%
133	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.43	65.34%
134	QS006	Number of Questions In H2 Tags	3	1	-0.15	-0.37	77.08%
135	CP126a	Search Terms in A Tags	96	2	-0.14	-0.36	83.23%
136	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.41	13.66%
137	CP125	Keywords making whole A Tags	6	1	-0.14	-0.37	79.39%
138	DD011	DomDetailer Majestic Referring .gov Links	34,872,559	3,601,230	-0.14	-0.27	34.98%
139	CP130	Keywords in Article Tags	145	20	-0.14	-0.41	77.16%
140	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	20.93%
141	CP355	Keywords in ID Attributes	12	1	-0.14	-0.38	80.59%
142	CP057	Ahrefs Page Size	61,358	30,054	-0.14	-0.27	15.89%
143	CP485	Keywords in pages most used phrase	1	0	-0.14	-0.40	75.80%
144	CP376	Keywords making whole LI Tags	5	1	-0.14	-0.38	78.12%
145	CP467	Keywords in Section Tags	116	19	-0.14	-0.40	83.55%
146	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	20.21%
147	CP006	Ahrefs Edu Backlinks	101,265	676	-0.14	-0.31	15.02%
148	QS004	Number of Questions In Headings	7	2	-0.14	-0.36	25.16%
149	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	20.77%
150	CP413	Number of External Links	58	18	-0.14	-0.32	77.00%
151	CP477	Keywords in Title Attributes	79	6	-0.14	-0.37	84.03%
152	CP109	Search Result Summary Text Matches	6	3	-0.14	-0.40	58.07%
153	CP168	Leading Keywords in H3 Tags	6	0	-0.14	-0.37	79.55%
154	CP033	Ahrefs Has Images	1	1	-0.14	-0.40	13.98%
155	CP150a2	Search Terms in H2 Tags	14	0	-0.14	-0.36	84.42%
156	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.36	76.52%
157	CP177	Keywords in H4-H6 Tags	10	1	-0.13	-0.37	80.59%
158	LSI006	LSI Words in H2 Tags	86	16	-0.13	-0.31	94.73%
159	CP150a	Search Terms in H1 Tags	2	0	-0.13	-0.37	76.76%
160	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	60.70%
161	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.39	75.88%
162	CP377	Load Time Milliseconds	45,246	2,474	-0.13	-0.27	64.38%
163	CP472	Keywords making whole Span Tags	8	1	-0.13	-0.35	83.63%
164	CP357	Inline CSS Kilobytes	150	32	-0.13	-0.36	78.35%
165	CP173	Keywords in H4 Tags	6	1	-0.13	-0.37	80.51%
166	CP409	Number of DoFollow External Links	53	15	-0.13	-0.29	74.60%
167	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	61.10%
168	CP060	Ahrefs Redirects	636	7	-0.13	-0.32	17.65%
169	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.38	73.96%
170	CP353	Head Size Kilobytes	163	44	-0.13	-0.33	76.76%
171	LSI001	LSI Words in Title Tag	17	5	-0.13	-0.31	92.81%
172	PAGE009	Number of Prices	374	33	-0.13	-0.30	70.29%
173	CPJLDxCB	Number Of Claimed Brands	10	1	-0.13	-0.36	71.33%
174	CP451	Number of US Phone Numbers	67	7	-0.13	-0.31	74.36%
175	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.37	16.29%
176	CP356	Keywords in I Tags	28	6	-0.13	-0.36	75.32%
177	CPJLD266	Has JSON-LD Website	1	0	-0.13	-0.39	57.11%
178	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.35	78.75%
179	LSI007	LSI Words in H3 Tags	85	16	-0.12	-0.30	92.81%
180	CP139	Keywords in Class Attributes	262	6	-0.12	-0.34	76.92%
181	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.39	61.66%
182	CP319	Has Schema Markup	1	1	-0.12	-0.39	70.85%
183	CPXR007	Number of H4 Tags	73	4	-0.12	-0.32	75.72%
184	DD001	DomDetailer Facebook Comments	513	62	-0.12	-0.35	32.67%
185	CP444	Number of Social Accounts	20	1	-0.12	-0.33	71.81%
186	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.35	69.41%
187	CP347	Has US Phone Number	1	0	-0.12	-0.38	58.07%
188	CP439	Number of NoFollow Externa Links	41	3	-0.12	-0.31	78.51%
189	CP479	Title Has Sales Words	1	0	-0.12	-0.36	68.85%
190	CP380	Meta Description Length	405	130	-0.12	-0.30	71.81%
191	CP440	Number of NoFollow Links	70	6	-0.12	-0.31	78.75%
192	CP481b	Word Count in Meta Description Tag	68	21	-0.12	-0.30	71.49%
193	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.38	63.42%
194	CP432	Number of JavaScript Includes	32	14	-0.12	-0.31	67.33%
195	CP065	Ahrefs RSS Backlinks	68	1	-0.12	-0.34	12.22%
196	CP230	Has Meta Twitter Cards	1	1	-0.12	-0.39	58.23%
197	CP099	Search Result Number of Dirs in Path	4	2	-0.12	-0.32	54.31%
198	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.36	67.97%
199	CP415	Number of FaceBook Pages	7	2	-0.12	-0.29	73.16%
200	CPJLD189	Has JSON-LD Organization	1	0	-0.12	-0.38	67.33%

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