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Top SEO Factors - 2022-03-26      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-03-26 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.34	-0.59	0.34%
2	CPZZZ50	Number of Top 50 Shared Factors Used	43	24	-0.31	-0.56	82.82%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	54	-0.31	-0.57	80.34%
4	ENT000a	Number of Entities Used	60	26	-0.31	-0.64	80.60%
5	CP104z	Search Result Has Publish Date	1	1	-0.29	-0.52	0.43%
6	CPZZZ200	Number of Top 200 Shared Factors Used	146	92	-0.28	-0.55	82.39%
7	CPZZZ	Number of Factors Used	212	141	-0.28	-0.55	90.17%
8	CP134	Keywords in Body Tag	1,014	181	-0.24	-0.52	86.58%
9	CP470	Keywords in the HTML Tag	1,093	196	-0.24	-0.51	94.10%
10	CP062	Ahrefs Referring Domains	7,398	170	-0.24	-0.35	22.99%
11	CP061	Ahrefs Referring Class C Addresses	3,086	82	-0.24	-0.35	23.08%
12	CP063	Ahrefs Referring IP Addresses	5,114	113	-0.24	-0.35	23.16%
13	ENT003	Entities in H2 Tags	35	6	-0.23	-0.51	70.94%
14	CP161	Keywords in H1-H6 Tags	30	8	-0.23	-0.50	86.41%
15	CP157	Keywords in H1, H2, and H3 Tags	24	7	-0.23	-0.49	85.21%
16	ENT009	Entities in Title Tag	7	3	-0.23	-0.51	68.46%
17	CP054	Ahrefs NoFollow Backlinks	56,344	655	-0.23	-0.33	22.39%
18	ENT004	Entities in H3 Tags	30	6	-0.22	-0.52	70.43%
19	CP465	Keywords in P Tags	177	36	-0.22	-0.48	93.42%
20	CP064	Ahrefs Referring Pages	924,270	10,074	-0.22	-0.30	23.68%
21	CP002	Ahrefs Backlinks	924,271	10,074	-0.22	-0.30	23.68%
22	CP067	Ahrefs Text Backlinks	923,996	10,013	-0.22	-0.29	23.76%
23	CPX010	Keywords in Div Tags	667	112	-0.22	-0.48	91.37%
24	CP153	Keywords in H1 and H2 Tags	18	4	-0.22	-0.48	84.02%
25	CP059	Ahrefs Rank	68	17	-0.22	-0.45	16.92%
26	CP129	Keywords in A Tags	123	25	-0.22	-0.46	87.18%
27	CP070	Ahrefs Word Count	4,493	1,635	-0.21	-0.43	16.07%
28	CPJLD238	Has JSON-LD SingleFamilyResidence	1	0	-0.21	-0.41	1.62%
29	CP004	Ahrefs Dofollow Backlinks	913,980	9,498	-0.21	-0.30	23.16%
30	CP469	Keywords in Sentences	375	27	-0.21	-0.44	91.28%
31	ENT018	Entities in Sentences	1,282	101	-0.21	-0.42	98.46%
32	CPJLD092	Has JSON-LD Game	1	0	-0.21	-0.42	5.13%
33	CP165	Keywords in H2 Tags	16	3	-0.20	-0.45	84.70%
34	CP375	Keywords in LI Tags	74	18	-0.20	-0.45	86.24%
35	CP127	Keywords in A Tag HREFs	233	45	-0.20	-0.44	86.41%
36	CKWD001	Clean Keyword Density in the HTML Tag	11	4	-0.20	-0.46	73.76%
37	CP135	Body Tag Size Kilobytes	474	85	-0.20	-0.46	91.45%
38	CP127b	Keywords in Unique A Tag HREFs	184	30	-0.20	-0.44	84.96%
39	CP071	Search Result Display URL Matches	3	1	-0.20	-0.47	76.41%
40	CP475	Term Frequency	7	3	-0.20	-0.45	90.68%
41	CP097	Search Result Link Text Matches	3	1	-0.19	-0.47	76.67%
42	CP492b	Unabridged Word Count	17,546	1,780	-0.19	-0.42	89.91%
43	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	83.50%
44	CP140	Clean Text Kilobytes	124	12	-0.19	-0.42	87.26%
45	ENT001	Entities in HTML Tag	1,901	306	-0.19	-0.39	95.73%
46	CP470a	Search Terms in the HTML Tag	409	12	-0.19	-0.42	87.69%
47	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.46	85.04%
48	GD001	Google Variation Density	10	2	-0.19	-0.44	74.79%
49	ENT002	Entities in H1 Tags	9	2	-0.19	-0.44	62.14%
50	CP465c	Keywords in script Tags	271	33	-0.19	-0.43	92.99%
51	CP134a	Search Terms in Body Tag	330	13	-0.19	-0.42	83.50%
52	CP156	Leading Keywords in H1, H2, and H3 Tags	8	1	-0.19	-0.44	82.74%
53	CP468	Number of Sentences	709	64	-0.19	-0.41	87.52%
54	CP999	Search Result Path Matches	4	2	-0.19	-0.46	68.12%
55	CP458	Page Size Kilobytes	563	152	-0.18	-0.47	87.52%
56	DD010	DomDetailer Majestic Referring Subnets	91,964	15,590	-0.18	-0.23	36.24%
57	CP128	Keywords in Alt Attributes	57	7	-0.18	-0.41	84.19%
58	DD015	DomDetailer Moz PA	68	46	-0.18	-0.44	33.68%
59	DD006	DomDetailer Majestic IPs	407,806	55,584	-0.18	-0.23	36.75%
60	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.48	22.14%
61	CP169	Keywords in H3 Tags	15	3	-0.18	-0.43	82.56%
62	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.46	86.07%
63	CP050	Ahrefs Internal Links	999	140	-0.18	-0.37	22.91%
64	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.50	21.28%
65	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.49	22.22%
66	CPXX888	Number of HTML Tags	2,552	899	-0.18	-0.44	85.30%
67	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	22.14%
68	CPXR24	Number of P Tags	152	39	-0.18	-0.42	85.04%
69	ENT008	Entities in Meta Description Tag	8	3	-0.18	-0.45	64.19%
70	CP124a	Keywords in Absolute URLs	471	44	-0.18	-0.42	84.02%
71	CP137	Keywords in the Canonical URL	5	2	-0.18	-0.45	78.03%
72	CP049	Ahrefs Images	91	24	-0.18	-0.37	15.56%
73	DD008	DomDetailer Majestic Referring Domains	2,834,506	338,722	-0.18	-0.24	37.95%
74	DD005	DomDetailer Majestic CF	61	39	-0.18	-0.43	35.56%
75	CP007	Ahrefs External Links	734	29	-0.17	-0.34	22.39%
76	CP481	Keywords in Title Tag	3	1	-0.17	-0.42	78.63%
77	CP113	Search Result URL Matches	5	2	-0.17	-0.44	71.62%
78	CP492	Word Count	15,962	1,787	-0.17	-0.29	87.78%
79	CP146	Keywords in the First 100 Words	25	7	-0.17	-0.44	72.31%
80	CP152	Keywords in H1 Tags	3	1	-0.17	-0.42	72.91%
81	CP471	Keywords in Span Tags	37	9	-0.17	-0.40	89.15%
82	GD004	Google Density Exact Matches	34	3	-0.17	-0.42	63.16%
83	ENT005	Entities in H4 Tags	15	2	-0.17	-0.45	66.75%
84	CPXR018	Keywords in Nav Tags	190	19	-0.17	-0.39	80.43%
85	CPX003	Keywords in Main Tags	494	48	-0.17	-0.46	82.56%
86	CP072	Search Result Document Matches	4	1	-0.17	-0.44	63.08%
87	CPXR003	Number of Heading Tags	53	21	-0.17	-0.40	84.70%
88	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.47	69.49%
89	DD013	DomDetailer Moz DA	81	45	-0.17	-0.38	32.99%
90	CP381	Keywords in Meta Descriptions	4	2	-0.17	-0.43	78.46%
91	CP056	Ahrefs Pages	9	2	-0.17	-0.35	22.39%
92	QS003	Number of Questions	72	6	-0.16	-0.37	81.20%
93	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.44	84.27%
94	CP159a	Search Terms in H1-H6 Tags	18	1	-0.16	-0.41	80.68%
95	CP425	Number of HTTPS Links	498	146	-0.16	-0.38	81.79%
96	LSI002	LSI Words in Sentences	7,963	592	-0.16	-0.34	97.44%
97	CP052	Ahrefs Linked Root Domains	22	8	-0.16	-0.37	22.48%
98	DD007	DomDetailer Majestic Links	143,279,724	443,447	-0.16	-0.23	37.18%
99	CPX013	Keywords in Footer Tags	58	8	-0.16	-0.40	76.75%
100	DD016	DomDetailer Moz Rank	8	5	-0.16	-0.39	32.39%
101	CP108	Search Result Summary Length	404	159	-0.16	-0.36	59.15%
102	CP427	Number of Images with Alt Text	67	19	-0.16	-0.38	84.53%
103	DD012	DomDetailer Majestic TF	56	30	-0.16	-0.37	34.27%
104	CP435	Number of Links	500	151	-0.16	-0.37	82.99%
105	CP385	Keywords in Meta OpenGraph Content	3	1	-0.16	-0.42	70.94%
106	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.45	62.99%
107	GD003	Google Density Variations	162	37	-0.16	-0.38	69.74%
108	CP410	Number of DoFollow Links	481	145	-0.16	-0.36	81.11%
109	CP048	Ahrefs Image Backlinks	222,296	1,850	-0.16	-0.32	20.94%
110	DD002	DomDetailer Facebook Shares	9,909,915	-5,257,360	-0.16	-0.24	35.64%
111	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	69.91%
112	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	18.72%
113	CP374	Keywords in the last 100 words	16	4	-0.16	-0.40	75.13%
114	CP431	Number of Internal Links	493	133	-0.16	-0.36	82.74%
115	CP383	Keywords in Meta OpenGraph Description	8	2	-0.16	-0.40	77.18%
116	CPXR005	Number of H2 Tags	16	6	-0.16	-0.36	84.70%
117	CPJLDxSA	Number Of JSON-LD Types	54	9	-0.16	-0.37	80.26%
118	CP426	Number of Images	471	28	-0.15	-0.36	85.13%
119	CP005	Ahrefs Domain Rating	83	43	-0.15	-0.36	15.04%
120	ENT010	Title Tag Has Entities	1	1	-0.15	-0.43	61.37%
121	CP476	TF/IDF	1	1	-0.15	-0.43	80.68%
122	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.42	73.59%
123	DD014	DomDetailer Moz Links	133,182,870	17,717,820	-0.15	-0.27	36.41%
124	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.38	78.80%
125	QS012	Headings Has Question	1	0	-0.15	-0.44	68.97%
126	CP469a	Search Terms in Sentences	30	2	-0.15	-0.36	88.29%
127	CPXR006	Number of H3 Tags	21	8	-0.15	-0.37	83.68%
128	CP057	Ahrefs Page Size	61,358	30,428	-0.15	-0.28	15.73%
129	CP358	Inline Javascript Kilobytes	429	31	-0.15	-0.34	81.71%
130	CP034	Ahrefs Has Internal Links	1	1	-0.15	-0.43	21.28%
131	CP391	Number of Absolute URLs	623	141	-0.15	-0.37	82.14%
132	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.43	62.31%
133	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.43	62.48%
134	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.41	13.76%
135	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.37	72.91%
136	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.43	20.85%
137	CP022	Ahrefs Has External Links	1	1	-0.14	-0.43	21.20%
138	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.41	77.26%
139	CP109	Search Result Summary Text Matches	6	3	-0.14	-0.41	56.07%
140	DD011	DomDetailer Majestic Referring .gov Links	34,872,559	3,695,396	-0.14	-0.27	34.62%
141	CP126a	Search Terms in A Tags	86	2	-0.14	-0.35	80.34%
142	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.39	80.26%
143	CP006	Ahrefs Edu Backlinks	101,265	627	-0.14	-0.32	15.04%
144	CP130	Keywords in Article Tags	131	21	-0.14	-0.41	73.76%
145	CP033	Ahrefs Has Images	1	1	-0.14	-0.41	13.93%
146	CP355	Keywords in ID Attributes	12	1	-0.14	-0.37	78.21%
147	CP473	Keywords in Strong Tags	15	2	-0.14	-0.36	84.62%
148	CP413	Number of External Links	58	17	-0.14	-0.32	78.21%
149	CP125	Keywords making whole A Tags	6	1	-0.14	-0.36	76.15%
150	QS004	Number of Questions In Headings	7	2	-0.14	-0.36	22.14%
151	CP376	Keywords making whole LI Tags	5	1	-0.14	-0.37	74.79%
152	CP168	Leading Keywords in H3 Tags	6	0	-0.14	-0.37	76.92%
153	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.41	61.45%
154	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.36	71.97%
155	CP477	Keywords in Title Attributes	42	6	-0.14	-0.36	84.27%
156	CP467	Keywords in Section Tags	116	18	-0.13	-0.38	83.16%
157	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.38	77.26%
158	CP409	Number of DoFollow External Links	53	15	-0.13	-0.30	75.56%
159	CP377	Load Time Milliseconds	116,157	2,599	-0.13	-0.28	66.58%
160	CP177	Keywords in H4-H6 Tags	10	1	-0.13	-0.36	77.52%
161	CP150a	Search Terms in H1 Tags	2	0	-0.13	-0.37	73.68%
162	CP357	Inline CSS Kilobytes	150	32	-0.13	-0.37	77.78%
163	CP150a2	Search Terms in H2 Tags	14	0	-0.13	-0.35	80.77%
164	CP060	Ahrefs Redirects	636	7	-0.13	-0.32	17.95%
165	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.38	73.25%
166	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.40	60.60%
167	CP173	Keywords in H4 Tags	6	1	-0.13	-0.36	78.12%
168	LSI006	LSI Words in H2 Tags	86	15	-0.13	-0.29	94.70%
169	CP353	Head Size Kilobytes	163	43	-0.13	-0.33	76.32%
170	CP356	Keywords in I Tags	28	6	-0.13	-0.36	71.97%
171	CPJLDxCB	Number Of Claimed Brands	8	1	-0.13	-0.36	71.88%
172	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.12	-0.37	71.45%
173	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.37	16.58%
174	PAGE009	Number of Prices	374	33	-0.12	-0.30	70.09%
175	CP472	Keywords making whole Span Tags	8	1	-0.12	-0.34	83.76%
176	CP451	Number of US Phone Numbers	67	7	-0.12	-0.31	74.10%
177	CPJLD266	Has JSON-LD Website	1	0	-0.12	-0.39	56.41%
178	CP319	Has Schema Markup	1	1	-0.12	-0.39	70.68%
179	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.34	75.64%
180	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.39	61.71%
181	DD001	DomDetailer Facebook Comments	513	62	-0.12	-0.35	31.71%
182	CP380	Meta Description Length	405	131	-0.12	-0.31	71.37%
183	CP139	Keywords in Class Attributes	262	6	-0.12	-0.34	74.44%
184	CP444	Number of Social Accounts	19	1	-0.12	-0.33	73.76%
185	LSI001	LSI Words in Title Tag	17	5	-0.12	-0.29	93.33%
186	CPXR002	Number of HTML Comments	284	29	-0.12	-0.31	77.44%
187	CP481b	Word Count in Meta Description Tag	68	20	-0.12	-0.31	70.85%
188	CP099	Search Result Number of Dirs in Path	4	2	-0.12	-0.33	54.10%
189	CP439	Number of NoFollow Externa Links	41	3	-0.12	-0.31	78.63%
190	CPXR007	Number of H4 Tags	59	4	-0.12	-0.32	73.93%
191	CP440	Number of NoFollow Links	70	6	-0.12	-0.31	78.72%
192	CP430	Number of Instagram Pages	6	1	-0.12	-0.32	75.47%
193	CP347	Has US Phone Number	1	0	-0.12	-0.38	57.95%
194	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.34	66.84%
195	CP432	Number of JavaScript Includes	32	14	-0.12	-0.31	68.03%
196	CPJLD247	Has JSON-LD State	1	0	-0.12	-0.35	9.23%
197	CPJLD142	Has JSON-LD MedicalBusiness	1	0	-0.12	-0.41	2.82%
198	CP452	Number of Videos	3	0	-0.12	-0.33	66.58%
199	CP065	Ahrefs RSS Backlinks	68	1	-0.12	-0.34	11.97%
200	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.38	61.88%

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