Top SEO Factors




Top SEO Factors - 2022-03-22      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-03-22 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4324-0.31-0.5579.71%
2CPZZZ100Number of Top 100 Shared Factors Used8653-0.31-0.5677.02%
3ENT000aNumber of Entities Used6527-0.30-0.6379.80%
4PAGE002Is Inner Page11-0.28-0.560.34%
5CPJLD238Has JSON-LD SingleFamilyResidence10-0.28-0.561.52%
6CPZZZNumber of Factors Used219140-0.27-0.5490.15%
7CPZZZ200Number of Top 200 Shared Factors Used14792-0.27-0.5478.70%
8CP104zSearch Result Has Publish Date11-0.24-0.490.42%
9CP062Ahrefs Referring Domains7,398163-0.24-0.3719.61%
10CP063Ahrefs Referring IP Addresses5,114109-0.24-0.3719.78%
11CP061Ahrefs Referring Class C Addresses3,08681-0.24-0.3819.78%
12CP054Ahrefs NoFollow Backlinks96,1611,030-0.24-0.3519.44%
13CP134Keywords in Body Tag1,014179-0.23-0.5286.20%
14CP470Keywords in the HTML Tag1,093193-0.23-0.5193.43%
15CP002Ahrefs Backlinks481,0868,007-0.23-0.3219.95%
16CP064Ahrefs Referring Pages481,0868,029-0.23-0.3219.95%
17CP067Ahrefs Text Backlinks480,9687,972-0.23-0.3220.12%
18CP059Ahrefs Rank6418-0.23-0.4815.66%
19ENT003Entities in H2 Tags356-0.22-0.5169.44%
20ENT009Entities in Title Tag73-0.22-0.5166.75%
21CP161Keywords in H1-H6 Tags308-0.22-0.4987.12%
22CP157Keywords in H1, H2, and H3 Tags247-0.22-0.4886.11%
23CP004Ahrefs Dofollow Backlinks439,9366,978-0.22-0.3219.70%
24ENT004Entities in H3 Tags306-0.21-0.5169.87%
25CPX010Keywords in Div Tags667113-0.21-0.4790.82%
26CP465Keywords in P Tags17735-0.21-0.4793.43%
27CP129Keywords in A Tags12325-0.21-0.4687.12%
28CP153Keywords in H1 and H2 Tags184-0.20-0.4684.68%
29CP469Keywords in Sentences37527-0.20-0.4391.50%
30CP165Keywords in H2 Tags163-0.19-0.4485.10%
31CP135Body Tag Size Kilobytes47485-0.19-0.4690.74%
32CP375Keywords in LI Tags7418-0.19-0.4586.28%
33CKWD001Clean Keyword Density in the HTML Tag114-0.19-0.4574.75%
34ENT018Entities in Sentences1,28298-0.19-0.3998.40%
35CP127Keywords in A Tag HREFs23345-0.19-0.4386.03%
36CP038Ahrefs Has NoFollow Backlinks11-0.19-0.5218.86%
37CP127bKeywords in Unique A Tag HREFs18431-0.19-0.4484.60%
38CP071Search Result Display URL Matches31-0.19-0.4774.75%
39CP097Search Result Link Text Matches31-0.19-0.4774.92%
40DD015DomDetailer Moz PA6846-0.19-0.4432.24%
41CP160Leading Keywords in H1-H6 Tags112-0.19-0.4583.92%
42CP475Term Frequency73-0.19-0.4490.91%
43DD010DomDetailer Majestic Referring Subnets91,96415,141-0.19-0.2635.10%
44CP045Ahrefs Has Text Backlinks11-0.19-0.5018.94%
45DD005DomDetailer Majestic CF6140-0.18-0.4433.16%
46CP492bUnabridged Word Count17,5461,733-0.18-0.4188.97%
47CP017Ahrefs Has Backlinks11-0.18-0.5018.94%
48DD006DomDetailer Majestic IPs407,80653,962-0.18-0.2535.86%
49CP019Ahrefs Has DoFollow Backlinks11-0.18-0.4818.77%
50CP458Page Size Kilobytes563153-0.18-0.4788.38%
51CP470aSearch Terms in the HTML Tag40911-0.18-0.4288.64%
52CP050Ahrefs Internal Links889141-0.18-0.4018.94%
53CP140Clean Text Kilobytes12411-0.18-0.4186.28%
54CP465cKeywords in script Tags27134-0.18-0.4393.86%
55CP156Leading Keywords in H1, H2, and H3 Tags81-0.18-0.4483.50%
56CP488Keywords in pages top 10 most used phrases52-0.18-0.4686.20%
57GD001Google Variation Density102-0.18-0.4373.99%
58CP134aSearch Terms in Body Tag33012-0.18-0.4184.26%
59CP128Keywords in Alt Attributes577-0.18-0.4183.42%
60ENT002Entities in H1 Tags92-0.18-0.4361.20%
61DD008DomDetailer Majestic Referring Domains2,834,506334,089-0.18-0.2537.54%
62ENT001Entities in HTML Tag1,901300-0.18-0.3795.29%
63CP468Number of Sentences70963-0.18-0.4086.20%
64ENT008Entities in Meta Description Tag113-0.17-0.4562.88%
65DD013DomDetailer Moz DA8145-0.17-0.3931.14%
66CP999Search Result Path Matches42-0.17-0.4467.76%
67CP124aKeywords in Absolute URLs47144-0.17-0.4084.01%
68CP487Keywords in pages top 5 most used phrases31-0.17-0.4687.37%
69CPXX888Number of HTML Tags2,552891-0.17-0.4384.43%
70CP169Keywords in H3 Tags153-0.17-0.4183.92%
71CP005Ahrefs Domain Rating8343-0.17-0.3913.05%
72DD007DomDetailer Majestic Links106,328,507-1,767,382-0.17-0.2535.27%
73CPXR24Number of P Tags15238-0.17-0.4183.75%
74CP137Keywords in the Canonical URL52-0.17-0.4478.37%
75CP113Search Result URL Matches52-0.17-0.4370.96%
76CP007Ahrefs External Links73429-0.17-0.3418.27%
77CP492Word Count15,9621,738-0.17-0.2986.03%
78CP070Ahrefs Word Count3,4371,344-0.17-0.3712.46%
79DD016DomDetailer Moz Rank85-0.17-0.4031.06%
80CP146Keywords in the First 100 Words257-0.17-0.4372.56%
81CP108Search Result Summary Length404159-0.17-0.3760.69%
82DD012DomDetailer Majestic TF5630-0.16-0.3932.91%
83DD002DomDetailer Facebook Shares9,909,915-5,003,190-0.16-0.2633.84%
84LSI002LSI Words in Sentences7,963584-0.16-0.3497.05%
85CP481Keywords in Title Tag31-0.16-0.4278.70%
86ENT005Entities in H4 Tags152-0.16-0.4566.08%
87CP471Keywords in Span Tags379-0.16-0.3989.31%
88GD004Google Density Exact Matches613-0.16-0.4164.65%
89CP152Keywords in H1 Tags31-0.16-0.4173.40%
90QS003Number of Questions726-0.16-0.3679.12%
91CP159aSearch Terms in H1-H6 Tags181-0.16-0.4181.65%
92CPX003Keywords in Main Tags49448-0.16-0.4483.00%
93CPXR018Keywords in Nav Tags19019-0.16-0.3880.72%
94CP072Search Result Document Matches41-0.16-0.4361.70%
95ENT013Has Entities in H2 Tags11-0.16-0.4768.01%
96CP056Ahrefs Pages72-0.16-0.3718.10%
97CP381Keywords in Meta Descriptions42-0.16-0.4278.11%
98CP425Number of HTTPS Links498146-0.16-0.3880.89%
99CPXR003Number of Heading Tags5321-0.16-0.3985.02%
100CP032Ahrefs Has Image Backlinks10-0.16-0.4416.25%
101CP048Ahrefs Image Backlinks104,0761,410-0.16-0.3217.93%
102DD014DomDetailer Moz Links133,182,87017,780,927-0.16-0.2836.53%
103CP427Number of Images with Alt Text6718-0.16-0.3783.75%
104CP486Keywords in pages top 3 most used phrases21-0.16-0.4384.43%
105CPX013Keywords in Footer Tags588-0.16-0.4076.26%
106CP435Number of Links500150-0.15-0.3782.49%
107CP410Number of DoFollow Links481144-0.15-0.3679.80%
108GD003Google Density Variations16237-0.15-0.3868.35%
109CP052Ahrefs Linked Root Domains208-0.15-0.3618.43%
110CP358Inline Javascript Kilobytes42933-0.15-0.3682.58%
111CP431Number of Internal Links493133-0.15-0.3682.91%
112CPJLDxSANumber Of JSON-LD Types549-0.15-0.3880.05%
113CP383Keywords in Meta OpenGraph Description112-0.15-0.4076.43%
114CPXR005Number of H2 Tags166-0.15-0.3684.26%
115CP385Keywords in Meta OpenGraph Content31-0.15-0.4169.28%
116ENT012Has Entities in H1 Tags11-0.15-0.4361.95%
117CP426Number of Images47128-0.15-0.3484.01%
118ENT010Title Tag Has Entities11-0.15-0.4259.85%
119ENT014Has Entities in H3 Tags11-0.15-0.4569.02%
120CP164Leading Keywords in H2 Tags41-0.15-0.3879.21%
121CP151Leading Keywords in H1 Tags10-0.15-0.4173.06%
122CP374Keywords in the last 100 words164-0.15-0.3874.33%
123CP476TF/IDF11-0.15-0.4280.47%
124CP109Search Result Summary Text Matches63-0.15-0.4157.58%
125QS012Headings Has Question10-0.15-0.4467.93%
126CP049Ahrefs Images9123-0.15-0.3112.12%
127CPJLD247Has JSON-LD State10-0.15-0.419.09%
128QS004Number of Questions In Headings72-0.14-0.3722.47%
129DD011DomDetailer Majestic Referring .gov Links34,872,5593,575,967-0.14-0.2834.34%
130CP469aSearch Terms in Sentences302-0.14-0.3688.47%
131CPXR006Number of H3 Tags217-0.14-0.3684.09%
132QS006Number of Questions In H2 Tags31-0.14-0.3672.14%
133CP125Keywords making whole A Tags61-0.14-0.3676.68%
134CP391Number of Absolute URLs623138-0.14-0.3681.48%
135CP355Keywords in ID Attributes121-0.14-0.3777.36%
136CP021Ahrefs Has EDU Backlinks10-0.14-0.4013.05%
137CP483aSearch Terms in the Title Tag20-0.14-0.3981.14%
138CPJLD217Has JSON-LD Question10-0.14-0.4261.78%
139CPJLD011Has JSON-LD Answer10-0.14-0.4261.95%
140CP126aSearch Terms in A Tags862-0.14-0.3580.72%
141CP006Ahrefs Edu Backlinks61,291276-0.14-0.3214.23%
142CP484Leading Keywords in Title Tag10-0.14-0.4176.94%
143CP413Number of External Links7118-0.14-0.3276.94%
144CP473Keywords in Strong Tags152-0.14-0.3484.09%
145CP376Keywords making whole LI Tags51-0.14-0.3775.17%
146CPJLD048Has JSON-LD City10-0.14-0.4013.89%
147CPJLD083Has JSON-LD Event10-0.13-0.365.47%
148CP168Leading Keywords in H3 Tags60-0.13-0.3778.03%
149QS007Number of Questions In H3 Tags111-0.13-0.3670.45%
150CP034Ahrefs Has Internal Links11-0.13-0.4217.09%
151CP477Keywords in Title Attributes516-0.13-0.3683.42%
152CP130Keywords in Article Tags13120-0.13-0.3973.23%
153CP467Keywords in Section Tags11618-0.13-0.3783.33%
154CP060Ahrefs Redirects923-0.13-0.3315.74%
155LSI006LSI Words in H2 Tags8615-0.13-0.3094.70%
156CP022Ahrefs Has External Links11-0.13-0.4117.26%
157CP377Load Time Milliseconds116,1572,678-0.13-0.2765.91%
158CP409Number of DoFollow External Links5315-0.13-0.2975.00%
159CP057Ahrefs Page Size61,00129,652-0.13-0.2612.04%
160CP357Inline CSS Kilobytes13032-0.13-0.3677.61%
161CP177Keywords in H4-H6 Tags101-0.13-0.3676.94%
162ENT011Meta Description Tag Has Entities11-0.13-0.4060.35%
163CP150aSearch Terms in H1 Tags20-0.13-0.3674.83%
164CP036Ahrefs Has Linked Root Domains11-0.13-0.4116.75%
165CP150a2Search Terms in H2 Tags140-0.13-0.3481.99%
166PAGE009Number of Prices37434-0.13-0.3169.02%
167CP041Ahrefs Has Redirects10-0.13-0.3714.31%
168LSI001LSI Words in Title Tag175-0.13-0.3193.01%
169CP353Head Size Kilobytes16343-0.13-0.3476.68%
170CP485Keywords in pages most used phrase10-0.13-0.3777.44%
171CP158Keywords making whole H1-H6 Tags30-0.13-0.3774.41%
172CP451Number of US Phone Numbers677-0.13-0.3274.92%
173CPJLDxCBNumber Of Claimed Brands81-0.13-0.3672.98%
174CP173Keywords in H4 Tags61-0.13-0.3677.86%
175ENT015Has Entities in H4 Tags10-0.12-0.3959.43%
176CP154Keywords making whole H1, H2, and H3 Tags20-0.12-0.3772.73%
177CP472Keywords making whole Span Tags81-0.12-0.3385.10%
178DD001DomDetailer Facebook Comments51363-0.12-0.3531.31%
179CP356Keywords in I Tags285-0.12-0.3571.46%
180CP099Search Result Number of Dirs in Path42-0.12-0.3354.88%
181CP347Has US Phone Number10-0.12-0.3958.33%
182PAGE010Number of Schema Products40-0.12-0.3735.10%
183CP380Meta Description Length560132-0.12-0.3271.55%
184CP444Number of Social Accounts191-0.12-0.3374.41%
185CP139Keywords in Class Attributes2626-0.12-0.3374.33%
186CPJLD201Has JSON-LD Physician10-0.12-0.342.78%
187CP384Keywords in Meta OpenGraph Site Name20-0.12-0.3467.26%
188CP430Number of Instagram Pages81-0.12-0.3275.93%
189CPXR002Number of HTML Comments28429-0.12-0.3176.52%
190CP381aSearch Terms in Meta Descriptions20-0.12-0.3376.35%
191CP424Number of HREF Lang Tags261-0.12-0.3473.40%
192CP020Ahrefs Has Domain Rating11-0.12-0.3910.61%
193CP481bWord Count in Meta Description Tag9021-0.12-0.3271.38%
194CP439Number of NoFollow Externa Links413-0.12-0.3178.28%
195CPJLD060Has JSON-LD Country10-0.12-0.3717.26%
196LSI007LSI Words in H3 Tags8515-0.12-0.2992.68%
197CPJLD007Has JSON-LD AggregateRating10-0.12-0.3861.11%
198CPJLDxKANumber Of JSON-LD Entity References61-0.12-0.3565.82%
199CPJLD001Has JSON-LD Accommodation10-0.12-0.391.35%
200CPXR007Number of H4 Tags594-0.12-0.3173.65%


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