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Top SEO Factors - 2022-03-18      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-03-18 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	24	-0.32	-0.55	76.21%
2	CPZZZ100	Number of Top 100 Shared Factors Used	86	52	-0.31	-0.56	73.79%
3	ENT000a	Number of Entities Used	65	26	-0.29	-0.63	78.72%
4	CPJLD238	Has JSON-LD SingleFamilyResidence	1	0	-0.28	-0.57	1.38%
5	PAGE002	Is Inner Page	1	1	-0.28	-0.56	0.32%
6	CPZZZ	Number of Factors Used	219	138	-0.27	-0.54	89.72%
7	CPZZZ200	Number of Top 200 Shared Factors Used	147	91	-0.27	-0.54	75.40%
8	CP062	Ahrefs Referring Domains	7,398	155	-0.24	-0.36	18.45%
9	CP063	Ahrefs Referring IP Addresses	5,114	103	-0.24	-0.37	18.61%
10	CP061	Ahrefs Referring Class C Addresses	3,086	77	-0.24	-0.37	18.61%
11	CP054	Ahrefs NoFollow Backlinks	96,161	1,006	-0.24	-0.35	18.20%
12	CP470	Keywords in the HTML Tag	4,076	191	-0.23	-0.51	92.48%
13	CP134	Keywords in Body Tag	2,772	177	-0.23	-0.52	85.68%
14	CP002	Ahrefs Backlinks	481,086	7,913	-0.23	-0.31	18.69%
15	CP064	Ahrefs Referring Pages	481,086	7,935	-0.23	-0.31	18.69%
16	CP067	Ahrefs Text Backlinks	480,968	7,899	-0.23	-0.31	18.77%
17	CP104z	Search Result Has Publish Date	1	1	-0.23	-0.46	0.49%
18	CP059	Ahrefs Rank	64	18	-0.23	-0.48	14.64%
19	ENT003	Entities in H2 Tags	35	6	-0.22	-0.50	68.45%
20	ENT009	Entities in Title Tag	7	3	-0.22	-0.51	66.02%
21	CP161	Keywords in H1-H6 Tags	59	8	-0.22	-0.48	86.73%
22	CP157	Keywords in H1, H2, and H3 Tags	42	7	-0.22	-0.48	86.00%
23	ENT004	Entities in H3 Tags	30	5	-0.21	-0.51	68.93%
24	CP004	Ahrefs Dofollow Backlinks	439,936	7,108	-0.21	-0.31	18.37%
25	CPX010	Keywords in Div Tags	1,681	112	-0.21	-0.47	89.72%
26	CP129	Keywords in A Tags	222	25	-0.21	-0.46	86.73%
27	CP465	Keywords in P Tags	628	34	-0.21	-0.46	93.37%
28	CP153	Keywords in H1 and H2 Tags	24	4	-0.20	-0.46	84.06%
29	CP469	Keywords in Sentences	584	27	-0.20	-0.43	90.86%
30	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.53	17.56%
31	CP375	Keywords in LI Tags	166	17	-0.19	-0.45	85.68%
32	CP127	Keywords in A Tag HREFs	233	45	-0.19	-0.43	86.25%
33	CKWD001	Clean Keyword Density in the HTML Tag	44	4	-0.19	-0.45	74.27%
34	CP071	Search Result Display URL Matches	3	1	-0.19	-0.48	73.62%
35	CP165	Keywords in H2 Tags	20	3	-0.19	-0.44	84.71%
36	CP097	Search Result Link Text Matches	3	1	-0.19	-0.48	73.71%
37	CP127b	Keywords in Unique A Tag HREFs	184	30	-0.19	-0.43	85.03%
38	CP135	Body Tag Size Kilobytes	474	85	-0.19	-0.45	90.21%
39	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	17.64%
40	CP475	Term Frequency	7	3	-0.19	-0.44	90.53%
41	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	17.64%
42	ENT018	Entities in Sentences	1,282	93	-0.19	-0.39	98.54%
43	CP160	Leading Keywords in H1-H6 Tags	16	2	-0.18	-0.45	83.66%
44	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.48	17.72%
45	DD005	DomDetailer Majestic CF	61	39	-0.18	-0.43	30.91%
46	CP492b	Unabridged Word Count	17,546	1,737	-0.18	-0.41	89.16%
47	CP458	Page Size Kilobytes	563	153	-0.18	-0.46	87.30%
48	DD015	DomDetailer Moz PA	68	46	-0.18	-0.43	30.50%
49	DD010	DomDetailer Majestic Referring Subnets	85,873	14,660	-0.18	-0.24	33.09%
50	CP470a	Search Terms in the HTML Tag	409	13	-0.18	-0.41	89.08%
51	CP140	Clean Text Kilobytes	124	11	-0.18	-0.40	85.92%
52	CP156	Leading Keywords in H1, H2, and H3 Tags	11	1	-0.18	-0.44	83.01%
53	CP465c	Keywords in script Tags	271	34	-0.18	-0.43	94.34%
54	CP050	Ahrefs Internal Links	889	140	-0.18	-0.38	17.72%
55	CP134a	Search Terms in Body Tag	330	14	-0.18	-0.41	84.71%
56	DD006	DomDetailer Majestic IPs	377,103	52,430	-0.18	-0.24	33.82%
57	GD001	Google Variation Density	10	2	-0.18	-0.43	74.19%
58	ENT002	Entities in H1 Tags	9	2	-0.18	-0.43	60.11%
59	CP488	Keywords in pages top 10 most used phrases	6	2	-0.18	-0.45	85.60%
60	CP128	Keywords in Alt Attributes	57	7	-0.18	-0.41	82.93%
61	CP124a	Keywords in Absolute URLs	471	43	-0.17	-0.40	84.71%
62	ENT008	Entities in Meta Description Tag	11	3	-0.17	-0.45	61.41%
63	CP999	Search Result Path Matches	4	2	-0.17	-0.44	68.04%
64	DD008	DomDetailer Majestic Referring Domains	2,504,608	326,811	-0.17	-0.24	35.36%
65	CP468	Number of Sentences	709	62	-0.17	-0.39	86.73%
66	DD013	DomDetailer Moz DA	81	44	-0.17	-0.38	29.53%
67	CP169	Keywords in H3 Tags	19	3	-0.17	-0.41	84.14%
68	CPXX888	Number of HTML Tags	2,552	885	-0.17	-0.42	83.90%
69	CP005	Ahrefs Domain Rating	83	42	-0.17	-0.39	11.65%
70	CP113	Search Result URL Matches	5	2	-0.17	-0.43	70.95%
71	ENT001	Entities in HTML Tag	1,901	285	-0.17	-0.36	95.15%
72	CP137	Keywords in the Canonical URL	5	2	-0.17	-0.44	78.16%
73	CP487	Keywords in pages top 5 most used phrases	3	1	-0.17	-0.45	86.57%
74	CP146	Keywords in the First 100 Words	62	7	-0.17	-0.44	72.82%
75	CPXR24	Number of P Tags	152	38	-0.17	-0.40	83.09%
76	DD007	DomDetailer Majestic Links	106,328,507	-2,792,981	-0.17	-0.25	33.01%
77	CP108	Search Result Summary Length	404	159	-0.17	-0.38	60.84%
78	CP492	Word Count	15,962	1,697	-0.17	-0.29	86.49%
79	CP481	Keywords in Title Tag	3	1	-0.17	-0.42	77.59%
80	CP070	Ahrefs Word Count	3,437	1,353	-0.16	-0.37	11.81%
81	CP007	Ahrefs External Links	734	29	-0.16	-0.33	17.15%
82	ENT005	Entities in H4 Tags	15	2	-0.16	-0.45	65.13%
83	DD012	DomDetailer Majestic TF	56	29	-0.16	-0.38	30.99%
84	DD016	DomDetailer Moz Rank	8	5	-0.16	-0.39	29.13%
85	GD004	Google Density Exact Matches	93	3	-0.16	-0.41	65.61%
86	CP152	Keywords in H1 Tags	3	1	-0.16	-0.41	72.57%
87	CP471	Keywords in Span Tags	172	9	-0.16	-0.39	89.32%
88	CP072	Search Result Document Matches	4	1	-0.16	-0.44	62.38%
89	CPXR018	Keywords in Nav Tags	371	18	-0.16	-0.38	81.31%
90	LSI002	LSI Words in Sentences	7,963	563	-0.16	-0.34	97.41%
91	QS003	Number of Questions	72	6	-0.16	-0.36	78.88%
92	CP381	Keywords in Meta Descriptions	10	2	-0.16	-0.42	76.94%
93	CP159a	Search Terms in H1-H6 Tags	18	1	-0.16	-0.41	82.61%
94	CPX003	Keywords in Main Tags	699	47	-0.16	-0.44	83.17%
95	CPXR003	Number of Heading Tags	54	21	-0.16	-0.39	85.52%
96	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	66.50%
97	CP425	Number of HTTPS Links	498	145	-0.16	-0.38	80.34%
98	DD002	DomDetailer Facebook Shares	9,909,915	-5,299,292	-0.16	-0.25	31.88%
99	CP056	Ahrefs Pages	7	2	-0.16	-0.36	16.99%
100	CP048	Ahrefs Image Backlinks	104,076	1,568	-0.16	-0.31	16.75%
101	CP427	Number of Images with Alt Text	67	18	-0.16	-0.36	83.41%
102	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	15.45%
103	GD003	Google Density Variations	681	36	-0.15	-0.38	68.37%
104	DD014	DomDetailer Moz Links	133,182,870	17,671,788	-0.15	-0.27	34.39%
105	CP435	Number of Links	500	149	-0.15	-0.37	82.85%
106	CPX013	Keywords in Footer Tags	201	8	-0.15	-0.40	75.81%
107	CP486	Keywords in pages top 3 most used phrases	2	1	-0.15	-0.42	84.63%
108	CP410	Number of DoFollow Links	481	143	-0.15	-0.36	79.61%
109	CP358	Inline Javascript Kilobytes	429	33	-0.15	-0.36	81.88%
110	CP431	Number of Internal Links	493	132	-0.15	-0.36	82.93%
111	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	59.39%
112	CPJLDxSA	Number Of JSON-LD Types	54	9	-0.15	-0.38	80.50%
113	CP383	Keywords in Meta OpenGraph Description	11	2	-0.15	-0.40	76.13%
114	CP109	Search Result Summary Text Matches	6	3	-0.15	-0.41	57.77%
115	CP385	Keywords in Meta OpenGraph Content	3	1	-0.15	-0.41	68.37%
116	CPXR005	Number of H2 Tags	18	6	-0.15	-0.35	83.50%
117	CP476	TF/IDF	1	1	-0.15	-0.43	79.94%
118	CP426	Number of Images	471	28	-0.15	-0.33	83.33%
119	CP374	Keywords in the last 100 words	52	4	-0.15	-0.38	73.71%
120	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.43	61.65%
121	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.41	72.65%
122	CP052	Ahrefs Linked Root Domains	20	7	-0.15	-0.34	17.31%
123	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	68.53%
124	QS004	Number of Questions In Headings	7	2	-0.15	-0.36	22.01%
125	CPXR006	Number of H3 Tags	23	7	-0.15	-0.36	84.79%
126	CP164	Leading Keywords in H2 Tags	5	1	-0.14	-0.38	78.24%
127	QS012	Headings Has Question	1	0	-0.14	-0.43	69.17%
128	CP355	Keywords in ID Attributes	47	1	-0.14	-0.38	76.86%
129	CP469a	Search Terms in Sentences	31	2	-0.14	-0.35	88.83%
130	CPJLD247	Has JSON-LD State	1	0	-0.14	-0.40	8.74%
131	CP049	Ahrefs Images	91	23	-0.14	-0.30	11.41%
132	CP391	Number of Absolute URLs	623	138	-0.14	-0.36	82.12%
133	CP126a	Search Terms in A Tags	86	2	-0.14	-0.35	82.04%
134	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.36	72.49%
135	CP125	Keywords making whole A Tags	10	1	-0.14	-0.36	76.94%
136	DD011	DomDetailer Majestic Referring .gov Links	30,469,197	3,548,846	-0.14	-0.27	32.12%
137	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.39	81.31%
138	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.41	11.89%
139	CP006	Ahrefs Edu Backlinks	61,291	282	-0.14	-0.32	13.03%
140	CPJLD048	Has JSON-LD City	1	0	-0.14	-0.41	14.08%
141	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.42	62.14%
142	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.42	62.14%
143	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.37	71.52%
144	CP413	Number of External Links	71	17	-0.14	-0.32	76.38%
145	CP473	Keywords in Strong Tags	15	2	-0.14	-0.34	84.30%
146	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.40	76.70%
147	CP376	Keywords making whole LI Tags	9	1	-0.13	-0.37	75.32%
148	CP168	Leading Keywords in H3 Tags	6	0	-0.13	-0.37	78.72%
149	CPJLD083	Has JSON-LD Event	1	0	-0.13	-0.36	5.18%
150	CP477	Keywords in Title Attributes	51	6	-0.13	-0.36	83.17%
151	CP060	Ahrefs Redirects	92	3	-0.13	-0.32	14.81%
152	CP130	Keywords in Article Tags	399	20	-0.13	-0.39	73.46%
153	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.42	15.94%
154	CP467	Keywords in Section Tags	407	18	-0.13	-0.37	83.09%
155	CP150a	Search Terms in H1 Tags	2	0	-0.13	-0.37	75.73%
156	CP057	Ahrefs Page Size	61,001	29,797	-0.13	-0.27	11.65%
157	CP409	Number of DoFollow External Links	53	15	-0.13	-0.30	74.19%
158	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	59.63%
159	LSI006	LSI Words in H2 Tags	86	15	-0.13	-0.29	94.90%
160	CP150a2	Search Terms in H2 Tags	14	0	-0.13	-0.35	81.96%
161	CP357	Inline CSS Kilobytes	130	31	-0.13	-0.36	77.83%
162	CP377	Load Time Milliseconds	116,157	2,623	-0.13	-0.27	64.56%
163	CP177	Keywords in H4-H6 Tags	16	1	-0.13	-0.36	76.29%
164	PAGE009	Number of Prices	374	35	-0.13	-0.31	66.10%
165	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.38	13.51%
166	CP353	Head Size Kilobytes	163	43	-0.13	-0.34	76.78%
167	LSI001	LSI Words in Title Tag	17	5	-0.13	-0.31	92.64%
168	CP022	Ahrefs Has External Links	1	1	-0.13	-0.41	16.18%
169	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	15.86%
170	CP451	Number of US Phone Numbers	67	7	-0.13	-0.32	75.65%
171	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.40	58.33%
172	CPJLDxCB	Number Of Claimed Brands	10	1	-0.13	-0.36	72.17%
173	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.37	77.59%
174	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.37	73.95%
175	CP472	Keywords making whole Span Tags	11	1	-0.12	-0.34	84.71%
176	CP173	Keywords in H4 Tags	12	1	-0.12	-0.35	77.75%
177	CP356	Keywords in I Tags	28	5	-0.12	-0.35	72.01%
178	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.12	-0.37	72.90%
179	CP099	Search Result Number of Dirs in Path	4	2	-0.12	-0.33	54.21%
180	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.35	67.39%
181	CP347	Has US Phone Number	1	0	-0.12	-0.39	58.66%
182	CP020	Ahrefs Has Domain Rating	1	1	-0.12	-0.39	9.39%
183	PAGE010	Number of Schema Products	4	0	-0.12	-0.38	34.14%
184	CP444	Number of Social Accounts	19	1	-0.12	-0.33	73.62%
185	CP380	Meta Description Length	560	132	-0.12	-0.32	71.20%
186	CPXR002	Number of HTML Comments	637	29	-0.12	-0.31	75.97%
187	CP424	Number of HREF Lang Tags	26	1	-0.12	-0.34	72.98%
188	CP439	Number of NoFollow Externa Links	41	3	-0.12	-0.31	77.91%
189	CP430	Number of Instagram Pages	8	1	-0.12	-0.32	75.57%
190	CPJLD001	Has JSON-LD Accommodation	1	0	-0.12	-0.39	1.29%
191	CPJLDxKA	Number Of JSON-LD Entity References	6	1	-0.12	-0.35	66.50%
192	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.33	76.70%
193	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.38	61.08%
194	CP481b	Word Count in Meta Description Tag	90	21	-0.12	-0.32	71.04%
195	DD001	DomDetailer Facebook Comments	513	64	-0.12	-0.34	28.88%
196	CPJLD045	Has JSON-LD Casino	1	0	-0.12	-0.26	1.78%
197	CPJLD101	Has JSON-LD HardwareStore	1	0	-0.12	-0.38	8.09%
198	PAGE001	Is Home Page	1	0	-0.12	-0.36	33.82%
199	CP139	Keywords in Class Attributes	534	6	-0.12	-0.33	74.43%
200	LSI007	LSI Words in H3 Tags	85	15	-0.12	-0.28	93.12%

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