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Top SEO Factors - 2022-03-16      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-03-16 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	24	-0.31	-0.55	75.61%
2	CPZZZ100	Number of Top 100 Shared Factors Used	86	53	-0.31	-0.56	73.01%
3	CPJLD238	Has JSON-LD SingleFamilyResidence	1	0	-0.30	-0.59	1.13%
4	ENT000a	Number of Entities Used	65	26	-0.30	-0.63	77.39%
5	CPZZZ200	Number of Top 200 Shared Factors Used	147	92	-0.27	-0.54	74.39%
6	CPZZZ	Number of Factors Used	219	139	-0.27	-0.54	89.79%
7	PAGE002	Is Inner Page	1	1	-0.26	-0.55	0.41%
8	CP104z	Search Result Has Publish Date	1	1	-0.25	-0.51	0.41%
9	CP063	Ahrefs Referring IP Addresses	5,114	103	-0.24	-0.37	18.88%
10	CP061	Ahrefs Referring Class C Addresses	3,086	76	-0.24	-0.37	18.88%
11	CP062	Ahrefs Referring Domains	7,398	166	-0.24	-0.36	18.80%
12	CP054	Ahrefs NoFollow Backlinks	96,161	1,028	-0.24	-0.34	18.56%
13	CP134	Keywords in Body Tag	2,772	175	-0.23	-0.52	86.22%
14	CP470	Keywords in the HTML Tag	4,076	190	-0.23	-0.51	92.95%
15	CP002	Ahrefs Backlinks	481,086	7,524	-0.23	-0.30	18.96%
16	CP064	Ahrefs Referring Pages	481,086	7,545	-0.23	-0.30	18.96%
17	CP067	Ahrefs Text Backlinks	480,968	7,509	-0.23	-0.30	19.04%
18	CP059	Ahrefs Rank	64	18	-0.23	-0.47	14.83%
19	ENT003	Entities in H2 Tags	35	6	-0.22	-0.50	66.86%
20	CP161	Keywords in H1-H6 Tags	59	8	-0.22	-0.49	86.55%
21	ENT009	Entities in Title Tag	7	3	-0.22	-0.50	64.26%
22	ENT004	Entities in H3 Tags	30	5	-0.22	-0.51	67.26%
23	CP157	Keywords in H1, H2, and H3 Tags	42	7	-0.22	-0.48	86.22%
24	CPX010	Keywords in Div Tags	1,681	112	-0.21	-0.48	90.03%
25	CP004	Ahrefs Dofollow Backlinks	439,936	6,658	-0.21	-0.30	18.64%
26	CP465	Keywords in P Tags	628	34	-0.21	-0.47	93.60%
27	CP129	Keywords in A Tags	222	25	-0.21	-0.46	86.79%
28	CP153	Keywords in H1 and H2 Tags	24	4	-0.20	-0.47	83.95%
29	CP469	Keywords in Sentences	584	27	-0.20	-0.43	90.52%
30	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.53	17.91%
31	CP375	Keywords in LI Tags	166	18	-0.19	-0.45	85.90%
32	CP127	Keywords in A Tag HREFs	233	45	-0.19	-0.44	86.47%
33	CP127b	Keywords in Unique A Tag HREFs	184	30	-0.19	-0.44	85.33%
34	CP165	Keywords in H2 Tags	20	3	-0.19	-0.45	84.85%
35	CP135	Body Tag Size Kilobytes	474	85	-0.19	-0.45	90.28%
36	CP475	Term Frequency	7	3	-0.19	-0.44	90.92%
37	CP071	Search Result Display URL Matches	3	1	-0.19	-0.47	74.07%
38	CP097	Search Result Link Text Matches	3	1	-0.19	-0.47	74.15%
39	CKWD001	Clean Keyword Density in the HTML Tag	44	4	-0.19	-0.45	74.64%
40	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	17.99%
41	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	17.99%
42	CP160	Leading Keywords in H1-H6 Tags	16	2	-0.19	-0.45	83.47%
43	CP470a	Search Terms in the HTML Tag	409	13	-0.19	-0.42	89.79%
44	CP492b	Unabridged Word Count	17,546	1,738	-0.19	-0.42	89.38%
45	CP458	Page Size Kilobytes	563	153	-0.18	-0.47	87.36%
46	CP134a	Search Terms in Body Tag	330	14	-0.18	-0.41	85.17%
47	ENT018	Entities in Sentences	1,282	90	-0.18	-0.38	98.38%
48	CP140	Clean Text Kilobytes	124	11	-0.18	-0.41	86.79%
49	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.48	18.07%
50	CP156	Leading Keywords in H1, H2, and H3 Tags	11	1	-0.18	-0.44	83.39%
51	DD015	DomDetailer Moz PA	68	46	-0.18	-0.43	29.25%
52	DD005	DomDetailer Majestic CF	61	39	-0.18	-0.42	29.90%
53	GD001	Google Variation Density	10	2	-0.18	-0.44	74.72%
54	CP465c	Keywords in script Tags	225	34	-0.18	-0.43	94.65%
55	DD010	DomDetailer Majestic Referring Subnets	85,873	14,358	-0.18	-0.23	32.09%
56	CP050	Ahrefs Internal Links	889	139	-0.18	-0.37	18.07%
57	CP488	Keywords in pages top 10 most used phrases	6	2	-0.18	-0.46	85.74%
58	CP128	Keywords in Alt Attributes	57	7	-0.18	-0.41	82.98%
59	DD006	DomDetailer Majestic IPs	377,103	51,783	-0.18	-0.22	32.74%
60	CP124a	Keywords in Absolute URLs	259	44	-0.18	-0.41	84.28%
61	ENT002	Entities in H1 Tags	6	2	-0.18	-0.42	58.43%
62	CP999	Search Result Path Matches	4	2	-0.17	-0.44	67.99%
63	CP005	Ahrefs Domain Rating	83	42	-0.17	-0.40	11.91%
64	CP468	Number of Sentences	709	61	-0.17	-0.40	86.63%
65	CPXX888	Number of HTML Tags	2,552	892	-0.17	-0.43	84.28%
66	ENT008	Entities in Meta Description Tag	11	3	-0.17	-0.45	59.97%
67	CP113	Search Result URL Matches	5	2	-0.17	-0.43	71.15%
68	CP169	Keywords in H3 Tags	19	3	-0.17	-0.41	84.44%
69	DD008	DomDetailer Majestic Referring Domains	2,504,608	325,193	-0.17	-0.23	34.20%
70	CP146	Keywords in the First 100 Words	62	7	-0.17	-0.44	72.20%
71	CP487	Keywords in pages top 5 most used phrases	3	1	-0.17	-0.45	86.63%
72	CP137	Keywords in the Canonical URL	5	2	-0.17	-0.44	77.88%
73	DD013	DomDetailer Moz DA	81	44	-0.17	-0.38	28.44%
74	CPXR24	Number of P Tags	152	38	-0.17	-0.40	83.39%
75	CP492	Word Count	15,962	1,690	-0.17	-0.30	86.47%
76	ENT001	Entities in HTML Tag	1,901	276	-0.17	-0.36	95.54%
77	DD007	DomDetailer Majestic Links	60,417,191	-3,280,128	-0.17	-0.25	31.85%
78	CP108	Search Result Summary Length	404	159	-0.17	-0.39	59.89%
79	CP070	Ahrefs Word Count	3,437	1,356	-0.16	-0.37	12.24%
80	GD004	Google Density Exact Matches	93	3	-0.16	-0.41	65.88%
81	CP007	Ahrefs External Links	734	29	-0.16	-0.33	17.42%
82	CP481	Keywords in Title Tag	3	2	-0.16	-0.42	78.04%
83	ENT005	Entities in H4 Tags	15	2	-0.16	-0.45	63.70%
84	CP072	Search Result Document Matches	4	1	-0.16	-0.43	62.97%
85	CP471	Keywords in Span Tags	172	9	-0.16	-0.39	89.38%
86	LSI002	LSI Words in Sentences	7,963	557	-0.16	-0.34	97.24%
87	CP159a	Search Terms in H1-H6 Tags	18	1	-0.16	-0.41	82.90%
88	QS003	Number of Questions	72	6	-0.16	-0.36	78.44%
89	DD016	DomDetailer Moz Rank	8	5	-0.16	-0.40	27.71%
90	CP425	Number of HTTPS Links	514	146	-0.16	-0.39	80.55%
91	CPX003	Keywords in Main Tags	699	48	-0.16	-0.45	82.98%
92	CP152	Keywords in H1 Tags	3	1	-0.16	-0.40	72.53%
93	CPXR018	Keywords in Nav Tags	371	18	-0.16	-0.37	81.12%
94	DD012	DomDetailer Majestic TF	56	29	-0.16	-0.37	29.90%
95	CP381	Keywords in Meta Descriptions	10	2	-0.16	-0.42	77.07%
96	CPXR003	Number of Heading Tags	54	21	-0.16	-0.39	85.41%
97	CP427	Number of Images with Alt Text	67	19	-0.16	-0.37	83.31%
98	CP048	Ahrefs Image Backlinks	104,076	1,613	-0.16	-0.31	16.94%
99	CP435	Number of Links	514	151	-0.16	-0.38	82.58%
100	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.46	64.99%
101	DD002	DomDetailer Facebook Shares	9,909,915	-5,376,694	-0.16	-0.25	29.98%
102	CP410	Number of DoFollow Links	507	145	-0.16	-0.37	80.39%
103	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	15.72%
104	CP056	Ahrefs Pages	7	2	-0.16	-0.36	16.94%
105	CP431	Number of Internal Links	505	134	-0.15	-0.37	82.90%
106	CP358	Inline Javascript Kilobytes	429	33	-0.15	-0.36	82.01%
107	GD003	Google Density Variations	681	36	-0.15	-0.38	68.72%
108	CP486	Keywords in pages top 3 most used phrases	2	1	-0.15	-0.42	85.49%
109	CPX013	Keywords in Footer Tags	201	8	-0.15	-0.40	75.61%
110	DD014	DomDetailer Moz Links	113,105,005	17,459,749	-0.15	-0.26	33.47%
111	CP374	Keywords in the last 100 words	52	4	-0.15	-0.39	73.58%
112	CP476	TF/IDF	1	1	-0.15	-0.43	80.15%
113	CP426	Number of Images	143	28	-0.15	-0.34	83.55%
114	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.42	73.26%
115	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	58.59%
116	CP109	Search Result Summary Text Matches	6	3	-0.15	-0.41	56.97%
117	CP052	Ahrefs Linked Root Domains	20	7	-0.15	-0.34	17.50%
118	CPXR005	Number of H2 Tags	18	6	-0.15	-0.35	83.23%
119	QS004	Number of Questions In Headings	7	2	-0.15	-0.37	21.72%
120	CP383	Keywords in Meta OpenGraph Description	11	2	-0.15	-0.39	76.66%
121	CP385	Keywords in Meta OpenGraph Content	3	1	-0.15	-0.41	68.88%
122	CPJLDxSA	Number Of JSON-LD Types	52	9	-0.15	-0.37	79.42%
123	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.42	60.53%
124	CPXR006	Number of H3 Tags	23	8	-0.15	-0.37	84.85%
125	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	67.18%
126	CP469a	Search Terms in Sentences	31	2	-0.15	-0.36	88.74%
127	CP164	Leading Keywords in H2 Tags	5	1	-0.14	-0.38	78.53%
128	QS012	Headings Has Question	1	0	-0.14	-0.43	69.29%
129	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.40	80.47%
130	CP355	Keywords in ID Attributes	47	1	-0.14	-0.39	76.99%
131	CP126a	Search Terms in A Tags	86	2	-0.14	-0.36	82.33%
132	CPJLD083	Has JSON-LD Event	1	0	-0.14	-0.38	4.54%
133	CP391	Number of Absolute URLs	415	139	-0.14	-0.36	81.85%
134	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.37	72.12%
135	CP125	Keywords making whole A Tags	10	1	-0.14	-0.37	76.82%
136	CPJLD048	Has JSON-LD City	1	0	-0.14	-0.42	12.80%
137	CP049	Ahrefs Images	91	23	-0.14	-0.30	11.75%
138	CPJLD247	Has JSON-LD State	1	0	-0.14	-0.39	8.18%
139	CP473	Keywords in Strong Tags	15	2	-0.14	-0.34	84.44%
140	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.40	11.83%
141	CP006	Ahrefs Edu Backlinks	61,291	293	-0.14	-0.32	13.05%
142	CP413	Number of External Links	71	17	-0.14	-0.32	75.53%
143	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.42	61.83%
144	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.42	61.83%
145	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.37	70.99%
146	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.40	76.74%
147	CP477	Keywords in Title Attributes	51	6	-0.14	-0.36	84.12%
148	CP150a	Search Terms in H1 Tags	2	0	-0.13	-0.37	75.61%
149	DD011	DomDetailer Majestic Referring .gov Links	30,469,197	3,558,266	-0.13	-0.25	30.88%
150	CP376	Keywords making whole LI Tags	9	1	-0.13	-0.37	76.18%
151	CP060	Ahrefs Redirects	92	3	-0.13	-0.32	15.15%
152	CP168	Leading Keywords in H3 Tags	5	0	-0.13	-0.37	78.69%
153	CP409	Number of DoFollow External Links	55	14	-0.13	-0.30	73.66%
154	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.41	15.96%
155	CP467	Keywords in Section Tags	407	18	-0.13	-0.37	83.47%
156	CP130	Keywords in Article Tags	399	20	-0.13	-0.39	73.10%
157	CP057	Ahrefs Page Size	61,001	30,045	-0.13	-0.27	11.91%
158	CP150a2	Search Terms in H2 Tags	14	0	-0.13	-0.36	82.01%
159	PAGE009	Number of Prices	374	35	-0.13	-0.32	65.24%
160	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.38	13.70%
161	CP177	Keywords in H4-H6 Tags	16	1	-0.13	-0.36	76.42%
162	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.27	1.54%
163	CP377	Load Time Milliseconds	116,157	2,616	-0.13	-0.27	64.75%
164	LSI006	LSI Words in H2 Tags	86	15	-0.13	-0.29	94.89%
165	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	58.75%
166	CP451	Number of US Phone Numbers	67	7	-0.13	-0.33	74.80%
167	LSI001	LSI Words in Title Tag	17	5	-0.13	-0.31	92.87%
168	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	15.80%
169	CP357	Inline CSS Kilobytes	130	31	-0.13	-0.36	78.28%
170	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.37	74.72%
171	CP022	Ahrefs Has External Links	1	1	-0.13	-0.40	16.29%
172	CP353	Head Size Kilobytes	163	44	-0.13	-0.34	77.39%
173	CP472	Keywords making whole Span Tags	11	1	-0.12	-0.34	85.09%
174	CP485	Keywords in pages most used phrase	1	0	-0.12	-0.37	77.55%
175	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.35	71.39%
176	CP020	Ahrefs Has Domain Rating	1	1	-0.12	-0.40	9.64%
177	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.39	57.46%
178	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.12	-0.37	73.82%
179	CPJLD001	Has JSON-LD Accommodation	1	0	-0.12	-0.41	1.13%
180	CP173	Keywords in H4 Tags	12	1	-0.12	-0.35	77.47%
181	CP356	Keywords in I Tags	28	5	-0.12	-0.35	72.29%
182	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.34	76.82%
183	PAGE010	Number of Schema Products	4	1	-0.12	-0.38	34.60%
184	CP099	Search Result Number of Dirs in Path	4	2	-0.12	-0.33	54.05%
185	CP424	Number of HREF Lang Tags	26	1	-0.12	-0.34	73.18%
186	CPXR002	Number of HTML Comments	637	29	-0.12	-0.32	75.61%
187	CP347	Has US Phone Number	1	0	-0.12	-0.39	58.27%
188	CPJLD101	Has JSON-LD HardwareStore	1	0	-0.12	-0.39	7.94%
189	CP380	Meta Description Length	560	132	-0.12	-0.32	70.99%
190	CP444	Number of Social Accounts	20	1	-0.12	-0.33	73.18%
191	CPJLDxKA	Number Of JSON-LD Entity References	6	1	-0.12	-0.36	65.48%
192	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.34	67.50%
193	PAGE001	Is Home Page	1	0	-0.12	-0.37	33.71%
194	CP439	Number of NoFollow Externa Links	22	3	-0.12	-0.30	77.31%
195	CPJLD060	Has JSON-LD Country	1	0	-0.12	-0.37	16.13%
196	CP481b	Word Count in Meta Description Tag	90	21	-0.12	-0.32	70.83%
197	PAGE008	Is Store Page	1	0	-0.12	-0.38	50.73%
198	CP430	Number of Instagram Pages	8	1	-0.12	-0.31	75.93%
199	CP139	Keywords in Class Attributes	534	6	-0.12	-0.33	74.31%
200	LSI007	LSI Words in H3 Tags	85	15	-0.12	-0.28	92.95%

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