Top SEO Factors




Top SEO Factors - 2022-03-06      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-03-06 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4424-0.32-0.5771.14%
2CPZZZ100Number of Top 100 Shared Factors Used8652-0.32-0.5868.24%
3ENT000aNumber of Entities Used6525-0.29-0.6274.77%
4CPJLD238Has JSON-LD SingleFamilyResidence10-0.29-0.571.45%
5CPZZZ200Number of Top 200 Shared Factors Used14793-0.28-0.5569.87%
6CPZZZNumber of Factors Used219134-0.27-0.5489.11%
7PAGE002Is Inner Page11-0.27-0.550.54%
8CP061Ahrefs Referring Class C Addresses3,08666-0.24-0.3715.97%
9CP063Ahrefs Referring IP Addresses5,11491-0.24-0.3715.97%
10CP062Ahrefs Referring Domains7,398155-0.24-0.3516.15%
11CP054Ahrefs NoFollow Backlinks96,1611,154-0.24-0.3315.97%
12CP059Ahrefs Rank6417-0.23-0.4713.43%
13CP134Keywords in Body Tag2,772175-0.23-0.5284.12%
14CP002Ahrefs Backlinks481,0868,142-0.23-0.2816.06%
15CP064Ahrefs Referring Pages481,0868,174-0.23-0.2816.06%
16CP067Ahrefs Text Backlinks480,9688,137-0.23-0.2816.15%
17CP470Keywords in the HTML Tag4,076186-0.23-0.5091.92%
18ENT009Entities in Title Tag83-0.22-0.5161.07%
19ENT003Entities in H2 Tags266-0.22-0.5063.43%
20CP161Keywords in H1-H6 Tags598-0.21-0.4786.39%
21CPX010Keywords in Div Tags1,681112-0.21-0.4789.93%
22CP157Keywords in H1, H2, and H3 Tags427-0.21-0.4786.39%
23ENT004Entities in H3 Tags325-0.21-0.5064.16%
24CP004Ahrefs Dofollow Backlinks439,9367,145-0.21-0.2915.79%
25CP129Keywords in A Tags22225-0.21-0.4786.03%
26CP153Keywords in H1 and H2 Tags244-0.20-0.4684.75%
27CP465Keywords in P Tags62833-0.20-0.4593.83%
28CP127Keywords in A Tag HREFs32748-0.20-0.4585.12%
29CP097Search Result Link Text Matches31-0.20-0.4874.77%
30CP071Search Result Display URL Matches31-0.20-0.4874.77%
31CP127bKeywords in Unique A Tag HREFs19932-0.19-0.4485.03%
32CP375Keywords in LI Tags16618-0.19-0.4584.85%
33CP135Body Tag Size Kilobytes23085-0.19-0.4590.38%
34CP038Ahrefs Has NoFollow Backlinks11-0.19-0.5215.97%
35CKWD001Clean Keyword Density in the HTML Tag444-0.19-0.4674.32%
36CP475Term Frequency73-0.19-0.4491.11%
37CP165Keywords in H2 Tags203-0.19-0.4585.12%
38CP469Keywords in Sentences58425-0.19-0.4190.93%
39CP458Page Size Kilobytes324152-0.19-0.4786.03%
40CP160Leading Keywords in H1-H6 Tags162-0.19-0.4583.85%
41CP156Leading Keywords in H1, H2, and H3 Tags111-0.18-0.4583.30%
42CP045Ahrefs Has Text Backlinks11-0.18-0.5016.06%
43CP017Ahrefs Has Backlinks11-0.18-0.5016.06%
44CP019Ahrefs Has DoFollow Backlinks11-0.18-0.4815.34%
45CP492bUnabridged Word Count5,3121,682-0.18-0.4088.38%
46CP134aSearch Terms in Body Tag41,38040-0.18-0.4185.66%
47DD005DomDetailer Majestic CF6139-0.18-0.4224.77%
48GD001Google Variation Density102-0.18-0.4472.96%
49CP465cKeywords in script Tags22433-0.18-0.4393.83%
50CP999Search Result Path Matches42-0.18-0.4567.24%
51ENT002Entities in H1 Tags62-0.18-0.4356.35%
52CP140Clean Text Kilobytes5111-0.18-0.4086.12%
53DD015DomDetailer Moz PA6845-0.18-0.4124.95%
54CP470aSearch Terms in the HTML Tag45,23240-0.18-0.4189.75%
55CP124aKeywords in Absolute URLs33144-0.18-0.4083.21%
56CP113Search Result URL Matches52-0.18-0.4471.14%
57CP488Keywords in pages top 10 most used phrases62-0.18-0.4686.57%
58CPXX888Number of HTML Tags2,552898-0.18-0.4384.85%
59CP050Ahrefs Internal Links889125-0.17-0.3515.70%
60DD010DomDetailer Majestic Referring Subnets85,87314,453-0.17-0.2228.13%
61ENT008Entities in Meta Description Tag113-0.17-0.4457.71%
62CP128Keywords in Alt Attributes537-0.17-0.4182.30%
63CP005Ahrefs Domain Rating8340-0.17-0.3810.80%
64CP137Keywords in the Canonical URL52-0.17-0.4577.86%
65DD013DomDetailer Moz DA8143-0.17-0.3823.87%
66ENT018Entities in Sentences44986-0.17-0.3698.46%
67CP146Keywords in the First 100 Words627-0.17-0.4572.96%
68DD006DomDetailer Majestic IPs377,10353,293-0.17-0.2228.86%
69CP468Number of Sentences20458-0.17-0.3884.66%
70CP072Search Result Document Matches41-0.17-0.4462.34%
71CP108Search Result Summary Length394158-0.17-0.3961.43%
72GD004Google Density Exact Matches933-0.17-0.4263.88%
73DD008DomDetailer Majestic Referring Domains2,504,608343,816-0.17-0.2229.76%
74CP481Keywords in Title Tag31-0.17-0.4278.04%
75CP007Ahrefs External Links73428-0.16-0.3315.06%
76CP169Keywords in H3 Tags193-0.16-0.4084.12%
77DD012DomDetailer Majestic TF5629-0.16-0.3725.32%
78CP425Number of HTTPS Links528150-0.16-0.4081.94%
79CP487Keywords in pages top 5 most used phrases31-0.16-0.4586.39%
80CPXR24Number of P Tags14537-0.16-0.3982.12%
81CP435Number of Links530155-0.16-0.3983.76%
82CP471Keywords in Span Tags1729-0.16-0.3889.11%
83ENT005Entities in H4 Tags152-0.16-0.4461.43%
84CP492Word Count5,4771,630-0.16-0.2886.30%
85CPXR018Keywords in Nav Tags37119-0.16-0.3882.40%
86CP410Number of DoFollow Links519150-0.16-0.3881.40%
87DD016DomDetailer Moz Rank85-0.16-0.3823.05%
88CP381Keywords in Meta Descriptions102-0.16-0.4276.68%
89DD007DomDetailer Majestic Links50,095,652-6,085,046-0.16-0.2227.13%
90CP431Number of Internal Links516138-0.16-0.3884.21%
91CP152Keywords in H1 Tags31-0.16-0.4072.50%
92CPX003Keywords in Main Tags69948-0.16-0.4483.03%
93ENT001Entities in HTML Tag1,220264-0.16-0.3495.74%
94CP056Ahrefs Pages72-0.16-0.3615.06%
95CPXR003Number of Heading Tags5420-0.16-0.3786.93%
96LSI002LSI Words in Sentences2,777525-0.16-0.3396.82%
97ENT010Title Tag Has Entities11-0.16-0.4358.98%
98CP427Number of Images with Alt Text5518-0.16-0.3682.85%
99CP159aSearch Terms in H1-H6 Tags5801-0.16-0.4082.49%
100QS003Number of Questions566-0.16-0.3475.77%
101CP151Leading Keywords in H1 Tags10-0.15-0.4275.14%
102CP048Ahrefs Image Backlinks62,7601,250-0.15-0.3014.88%
103CP109Search Result Summary Text Matches63-0.15-0.4257.35%
104CP358Inline Javascript Kilobytes12433-0.15-0.3682.21%
105ENT013Has Entities in H2 Tags11-0.15-0.4663.25%
106CPX013Keywords in Footer Tags2018-0.15-0.4076.13%
107CP070Ahrefs Word Count3,4371,347-0.15-0.3211.52%
108GD003Google Density Variations68137-0.15-0.3768.24%
109QS004Number of Questions In Headings62-0.15-0.3623.68%
110CP374Keywords in the last 100 words524-0.15-0.3972.87%
111CP476TF/IDF11-0.15-0.4379.85%
112CP104zSearch Result Has Publish Date11-0.15-0.301.00%
113ENT012Has Entities in H1 Tags11-0.15-0.4359.35%
114CP052Ahrefs Linked Root Domains207-0.15-0.3215.25%
115CP426Number of Images25128-0.15-0.3382.40%
116CP032Ahrefs Has Image Backlinks10-0.15-0.4114.16%
117CP385Keywords in Meta OpenGraph Content31-0.15-0.4269.42%
118CP383Keywords in Meta OpenGraph Description112-0.15-0.4074.50%
119DD002DomDetailer Facebook Shares9,909,915-5,710,728-0.15-0.2425.32%
120CPJLDxSANumber Of JSON-LD Types429-0.15-0.3880.04%
121CP486Keywords in pages top 3 most used phrases21-0.15-0.4186.21%
122QS012Headings Has Question10-0.15-0.4467.33%
123DD014DomDetailer Moz Links113,105,00518,026,031-0.15-0.2429.58%
124CPXR005Number of H2 Tags186-0.15-0.3482.40%
125CPXR006Number of H3 Tags237-0.15-0.3686.12%
126CPJLD247Has JSON-LD State10-0.15-0.407.99%
127CP125Keywords making whole A Tags101-0.14-0.3877.31%
128ENT014Has Entities in H3 Tags11-0.14-0.4465.43%
129CP164Leading Keywords in H2 Tags51-0.14-0.3878.68%
130CP391Number of Absolute URLs530137-0.14-0.3680.76%
131CP355Keywords in ID Attributes471-0.14-0.3875.77%
132CPJLD048Has JSON-LD City10-0.14-0.4213.43%
133CP483aSearch Terms in the Title Tag20-0.14-0.3881.13%
134QS006Number of Questions In H2 Tags31-0.14-0.3671.60%
135CP484Leading Keywords in Title Tag10-0.14-0.4179.31%
136CP034Ahrefs Has Internal Links11-0.14-0.4213.70%
137CP126aSearch Terms in A Tags5,3986-0.14-0.3582.49%
138DD011DomDetailer Majestic Referring .gov Links30,469,1973,825,757-0.14-0.2627.22%
139CP413Number of External Links7117-0.14-0.3175.23%
140CPJLD083Has JSON-LD Event10-0.14-0.365.54%
141CP376Keywords making whole LI Tags91-0.14-0.3777.22%
142CP057Ahrefs Page Size61,00129,570-0.13-0.2711.25%
143CP469aSearch Terms in Sentences2,4063-0.13-0.3488.93%
144CP060Ahrefs Redirects702-0.13-0.3013.25%
145PAGE009Number of Prices19135-0.13-0.3260.62%
146CP477Keywords in Title Attributes516-0.13-0.3685.12%
147CP049Ahrefs Images5220-0.13-0.3011.16%
148CP036Ahrefs Has Linked Root Domains11-0.13-0.4113.52%
149CP168Leading Keywords in H3 Tags50-0.13-0.3779.58%
150CP473Keywords in Strong Tags152-0.13-0.3382.85%
151CP377Load Time Milliseconds116,1572,577-0.13-0.2965.06%
152CPJLD011Has JSON-LD Answer10-0.13-0.4158.44%
153QS007Number of Questions In H3 Tags41-0.13-0.3570.33%
154LSI001LSI Words in Title Tag175-0.13-0.3193.28%
155CP409Number of DoFollow External Links5515-0.13-0.3073.96%
156CPJLD217Has JSON-LD Question10-0.13-0.4158.44%
157CP150aSearch Terms in H1 Tags570-0.13-0.3774.95%
158CP022Ahrefs Has External Links11-0.13-0.4014.43%
159CP158Keywords making whole H1-H6 Tags30-0.13-0.3775.68%
160CP041Ahrefs Has Redirects10-0.13-0.3812.07%
161ENT011Meta Description Tag Has Entities11-0.13-0.4057.17%
162CP021Ahrefs Has EDU Backlinks10-0.13-0.3710.16%
163CP006Ahrefs Edu Backlinks61,291382-0.13-0.3011.07%
164PAGE010Number of Schema Products41-0.13-0.4033.39%
165CP472Keywords making whole Span Tags111-0.13-0.3584.21%
166CP451Number of US Phone Numbers677-0.13-0.3275.68%
167CP154Keywords making whole H1, H2, and H3 Tags20-0.13-0.3775.23%
168CPXR002Number of HTML Comments63729-0.13-0.3377.31%
169CP177Keywords in H4-H6 Tags161-0.13-0.3575.68%
170CPJLD201Has JSON-LD Physician10-0.13-0.352.99%
171CP130Keywords in Article Tags39919-0.13-0.3972.78%
172PAGE005Is Pagination Page10-0.13-0.3943.83%
173LSI006LSI Words in H2 Tags8214-0.13-0.2995.64%
174CP353Head Size Kilobytes11743-0.13-0.3477.68%
175CP357Inline CSS Kilobytes8330-0.13-0.3577.13%
176CP467Keywords in Section Tags40717-0.13-0.3584.21%
177CPJLDxCBNumber Of Claimed Brands101-0.12-0.3671.42%
178CP384Keywords in Meta OpenGraph Site Name20-0.12-0.3565.88%
179CP114Search Result Uses HTTPS11-0.12-0.3656.81%
180ENT015Has Entities in H4 Tags10-0.12-0.3855.44%
181CP150a2Search Terms in H2 Tags1771-0.12-0.3481.49%
182CP173Keywords in H4 Tags121-0.12-0.3576.32%
183CP356Keywords in I Tags285-0.12-0.3472.32%
184CP380Meta Description Length560131-0.12-0.3271.78%
185PAGE001Is Home Page10-0.12-0.3732.49%
186CP020Ahrefs Has Domain Rating11-0.12-0.399.62%
187CP485Keywords in pages most used phrase10-0.12-0.3678.04%
188CP099Search Result Number of Dirs in Path32-0.12-0.3357.44%
189CPJLD060Has JSON-LD Country10-0.12-0.3816.42%
190CP347Has US Phone Number10-0.12-0.3958.35%
191CP424Number of HREF Lang Tags431-0.12-0.3370.24%
192CPJLDxKANumber Of JSON-LD Entity References61-0.12-0.3764.61%
193CP444Number of Social Accounts201-0.12-0.3273.41%
194CP481bWord Count in Meta Description Tag9021-0.12-0.3170.51%
195PAGE008Is Store Page10-0.12-0.3849.27%
196CP430Number of Instagram Pages101-0.12-0.3174.95%
197DD001DomDetailer Facebook Comments37972-0.12-0.3423.68%
198CP139Keywords in Class Attributes5346-0.12-0.3273.59%
199CPJLD001Has JSON-LD Accommodation10-0.12-0.391.45%
200CP149Keywords making whole H1 Tags10-0.12-0.3670.05%


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