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Top SEO Factors - 2022-02-20      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-20 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	27	-0.32	-0.58	59.55%
2	CPZZZ100	Number of Top 100 Shared Factors Used	86	56	-0.32	-0.59	59.55%
3	PAGE002	Is Inner Page	1	1	-0.31	-0.60	6.81%
4	CP104z	Search Result Has Publish Date	1	1	-0.30	-0.57	7.09%
5	ENT000a	Number of Entities Used	63	27	-0.29	-0.62	73.16%
6	CPZZZ200	Number of Top 200 Shared Factors Used	147	102	-0.28	-0.56	59.36%
7	CPZZZ	Number of Factors Used	214	135	-0.27	-0.54	91.97%
8	CP470	Keywords in the HTML Tag	35,539	315	-0.24	-0.52	94.05%
9	CP134	Keywords in Body Tag	23,669	255	-0.23	-0.52	93.19%
10	CPX010	Keywords in Div Tags	21,803	195	-0.23	-0.49	92.72%
11	ENT009	Entities in Title Tag	8	2	-0.22	-0.52	70.04%
12	CP161	Keywords in H1-H6 Tags	159	8	-0.22	-0.48	93.67%
13	ENT003	Entities in H2 Tags	25	6	-0.21	-0.51	71.74%
14	ENT004	Entities in H3 Tags	32	5	-0.21	-0.50	71.74%
15	CP157	Keywords in H1, H2, and H3 Tags	120	7	-0.21	-0.48	92.91%
16	CP129	Keywords in A Tags	5,079	41	-0.21	-0.47	95.27%
17	CP061	Ahrefs Referring Class C Addresses	370	39	-0.21	-0.27	14.56%
18	CP063	Ahrefs Referring IP Addresses	617	52	-0.21	-0.27	14.56%
19	CP062	Ahrefs Referring Domains	4,073	80	-0.21	-0.26	14.65%
20	CP127	Keywords in A Tag HREFs	3,423	58	-0.21	-0.46	94.05%
21	CP465	Keywords in P Tags	2,297	40	-0.20	-0.45	94.14%
22	CP475	Term Frequency	11	4	-0.20	-0.48	91.68%
23	CP127b	Keywords in Unique A Tag HREFs	2,560	41	-0.20	-0.45	94.23%
24	CP059	Ahrefs Rank	33	12	-0.20	-0.37	12.76%
25	CP067	Ahrefs Text Backlinks	174,025	2,936	-0.20	-0.20	14.65%
26	CP153	Keywords in H1 and H2 Tags	65	4	-0.20	-0.47	92.34%
27	DD015	DomDetailer Moz PA	73	46	-0.20	-0.45	34.03%
28	CP064	Ahrefs Referring Pages	174,040	2,930	-0.20	-0.20	14.74%
29	CP002	Ahrefs Backlinks	174,040	2,930	-0.20	-0.20	14.74%
30	CP054	Ahrefs NoFollow Backlinks	6,389	233	-0.20	-0.24	14.46%
31	CP375	Keywords in LI Tags	1,297	24	-0.20	-0.45	93.29%
32	CP097	Search Result Link Text Matches	3	1	-0.20	-0.49	80.06%
33	CP071	Search Result Display URL Matches	3	1	-0.20	-0.49	80.06%
34	CP469	Keywords in Sentences	1,728	31	-0.19	-0.41	90.93%
35	CKWD001	Clean Keyword Density in the HTML Tag	196	4	-0.19	-0.47	85.26%
36	ENT018	Entities in Sentences	467	102	-0.19	-0.40	97.64%
37	CP488	Keywords in pages top 10 most used phrases	6	2	-0.19	-0.50	87.52%
38	DD005	DomDetailer Majestic CF	69	40	-0.19	-0.44	34.88%
39	DD010	DomDetailer Majestic Referring Subnets	79,785	15,621	-0.19	-0.24	37.24%
40	CP458	Page Size Kilobytes	332	144	-0.19	-0.47	86.48%
41	DD008	DomDetailer Majestic Referring Domains	2,388,627	335,727	-0.19	-0.24	38.19%
42	DD006	DomDetailer Majestic IPs	351,761	55,163	-0.19	-0.24	37.81%
43	CP135	Body Tag Size Kilobytes	187	79	-0.19	-0.45	90.74%
44	ENT001	Entities in HTML Tag	1,266	309	-0.19	-0.40	96.60%
45	CP160	Leading Keywords in H1-H6 Tags	20	2	-0.19	-0.44	91.02%
46	CP465c	Keywords in script Tags	14,490	81	-0.19	-0.45	93.57%
47	CP470a	Search Terms in the HTML Tag	45,232	41	-0.19	-0.43	89.22%
48	CP165	Keywords in H2 Tags	57	3	-0.19	-0.46	92.16%
49	CP156	Leading Keywords in H1, H2, and H3 Tags	15	1	-0.18	-0.44	89.41%
50	CPXX888	Number of HTML Tags	2,692	828	-0.18	-0.44	85.82%
51	CP134a	Search Terms in Body Tag	41,380	40	-0.18	-0.41	92.72%
52	CP999	Search Result Path Matches	4	2	-0.18	-0.45	77.03%
53	LSI002	LSI Words in Sentences	3,263	598	-0.18	-0.38	96.03%
54	CP113	Search Result URL Matches	5	2	-0.18	-0.44	79.58%
55	DD013	DomDetailer Moz DA	88	46	-0.18	-0.39	33.55%
56	CP004	Ahrefs Dofollow Backlinks	172,423	2,716	-0.18	-0.22	14.46%
57	GD001	Google Variation Density	351	4	-0.18	-0.45	85.82%
58	CP124a	Keywords in Absolute URLs	4,488	59	-0.18	-0.41	90.83%
59	CP492b	Unabridged Word Count	14,433	1,781	-0.18	-0.38	85.16%
60	CP140	Clean Text Kilobytes	78	11	-0.18	-0.38	83.46%
61	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.48	86.96%
62	CP108	Search Result Summary Length	284	155	-0.18	-0.41	69.85%
63	DD012	DomDetailer Majestic TF	64	31	-0.18	-0.40	34.50%
64	ENT008	Entities in Meta Description Tag	13	3	-0.18	-0.45	66.07%
65	DD016	DomDetailer Moz Rank	9	5	-0.17	-0.40	31.57%
66	CP481	Keywords in Title Tag	3	2	-0.17	-0.43	80.25%
67	CP471	Keywords in Span Tags	634	12	-0.17	-0.41	90.64%
68	CP468	Number of Sentences	217	62	-0.17	-0.38	83.36%
69	CP425	Number of HTTPS Links	528	138	-0.17	-0.39	84.12%
70	CP128	Keywords in Alt Attributes	223	7	-0.17	-0.39	89.89%
71	CPXR018	Keywords in Nav Tags	5,533	41	-0.17	-0.40	91.40%
72	CP137	Keywords in the Canonical URL	5	2	-0.17	-0.44	85.35%
73	DD007	DomDetailer Majestic Links	203,933,348	2,769,280	-0.17	-0.19	36.96%
74	CP410	Number of DoFollow Links	519	138	-0.17	-0.39	83.84%
75	CP072	Search Result Document Matches	4	1	-0.17	-0.44	71.64%
76	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.17	-0.44	14.74%
77	CP435	Number of Links	530	142	-0.17	-0.38	85.07%
78	DD002	DomDetailer Facebook Shares	9,017,199	-6,984,771	-0.17	-0.25	36.29%
79	ENT002	Entities in H1 Tags	6	2	-0.17	-0.41	64.93%
80	CP045	Ahrefs Has Text Backlinks	1	1	-0.17	-0.44	14.84%
81	CP431	Number of Internal Links	516	125	-0.17	-0.38	84.97%
82	CP017	Ahrefs Has Backlinks	1	1	-0.17	-0.43	15.03%
83	DD014	DomDetailer Moz Links	115,200,468	15,646,797	-0.17	-0.26	37.05%
84	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	60.96%
85	CPXR24	Number of P Tags	145	37	-0.16	-0.39	85.16%
86	CP146	Keywords in the First 100 Words	195	8	-0.16	-0.43	83.46%
87	CP169	Keywords in H3 Tags	59	3	-0.16	-0.40	91.30%
88	GD004	Google Density Exact Matches	93	2	-0.16	-0.40	70.70%
89	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.16	-0.42	14.08%
90	CP492	Word Count	5,477	1,645	-0.16	-0.30	83.36%
91	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.45	86.01%
92	CP476	TF/IDF	1	1	-0.16	-0.46	79.96%
93	CP381	Keywords in Meta Descriptions	39	2	-0.16	-0.42	84.88%
94	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.41	88.85%
95	CPXR003	Number of Heading Tags	51	21	-0.16	-0.37	88.28%
96	ENT005	Entities in H4 Tags	23	2	-0.16	-0.43	68.90%
97	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	64.74%
98	CP152	Keywords in H1 Tags	8	1	-0.16	-0.39	80.25%
99	CP426	Number of Images	251	26	-0.16	-0.36	84.22%
100	CP427	Number of Images with Alt Text	65	16	-0.16	-0.37	86.58%
101	CPX003	Keywords in Main Tags	5,112	64	-0.16	-0.43	88.37%
102	CP358	Inline Javascript Kilobytes	128	28	-0.15	-0.36	84.40%
103	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,538,368	-0.15	-0.25	34.50%
104	LSI001	LSI Words in Title Tag	13	5	-0.15	-0.36	93.10%
105	QS003	Number of Questions	40	6	-0.15	-0.34	83.46%
106	CP391	Number of Absolute URLs	530	134	-0.15	-0.37	83.65%
107	CP109	Search Result Summary Text Matches	48	3	-0.15	-0.42	65.78%
108	CPX013	Keywords in Footer Tags	2,347	15	-0.15	-0.38	85.16%
109	CP484	Leading Keywords in Title Tag	1	0	-0.15	-0.44	79.11%
110	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.41	81.29%
111	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	64.93%
112	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.43	61.53%
113	CP469a	Search Terms in Sentences	2,406	3	-0.15	-0.38	89.70%
114	CP383	Keywords in Meta OpenGraph Description	35	2	-0.15	-0.40	81.57%
115	LSI006	LSI Words in H2 Tags	77	15	-0.15	-0.35	95.94%
116	QS004	Number of Questions In Headings	7	2	-0.15	-0.36	27.60%
117	CP374	Keywords in the last 100 words	200	4	-0.15	-0.39	83.65%
118	CPXR005	Number of H2 Tags	13	6	-0.15	-0.35	85.35%
119	CP355	Keywords in ID Attributes	370	3	-0.15	-0.38	83.55%
120	CP114	Search Result Uses HTTPS	1	1	-0.15	-0.39	62.10%
121	CP385	Keywords in Meta OpenGraph Content	6	1	-0.15	-0.41	77.60%
122	CPXR006	Number of H3 Tags	23	7	-0.14	-0.35	86.20%
123	GD003	Google Density Variations	5,765	47	-0.14	-0.37	79.40%
124	CP050	Ahrefs Internal Links	474	88	-0.14	-0.27	15.03%
125	CP164	Leading Keywords in H2 Tags	6	1	-0.14	-0.38	85.73%
126	QS012	Headings Has Question	1	0	-0.14	-0.43	79.21%
127	CP125	Keywords making whole A Tags	10	1	-0.14	-0.38	86.39%
128	CP376	Keywords making whole LI Tags	9	1	-0.14	-0.39	84.88%
129	CP473	Keywords in Strong Tags	64	3	-0.14	-0.37	82.80%
130	CP472	Keywords making whole Span Tags	11	1	-0.14	-0.38	84.12%
131	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.38	81.47%
132	CP477	Keywords in Title Attributes	325	7	-0.14	-0.37	87.24%
133	PAGE009	Number of Prices	424	33	-0.14	-0.32	49.62%
134	CP413	Number of External Links	68	17	-0.14	-0.30	75.05%
135	CPJLDxSA	Number Of JSON-LD Types	51	8	-0.14	-0.35	81.38%
136	CP104b	Search Result Publish Date	2,010,599,163	1,958,645,151	-0.14	-0.34	35.26%
137	CP377	Load Time Milliseconds	45,255	2,310	-0.14	-0.28	67.77%
138	CP353	Head Size Kilobytes	115	41	-0.14	-0.36	80.43%
139	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	58.22%
140	CP409	Number of DoFollow External Links	58	15	-0.13	-0.29	74.48%
141	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.36	82.61%
142	CP467	Keywords in Section Tags	896	20	-0.13	-0.37	85.26%
143	CP168	Leading Keywords in H3 Tags	8	0	-0.13	-0.36	83.18%
144	CP126a	Search Terms in A Tags	5,398	6	-0.13	-0.35	88.56%
145	CP357	Inline CSS Kilobytes	97	30	-0.13	-0.36	78.45%
146	LSI007	LSI Words in H3 Tags	79	15	-0.13	-0.32	93.95%
147	CP158	Keywords making whole H1-H6 Tags	4	0	-0.13	-0.37	78.64%
148	CP056	Ahrefs Pages	7	2	-0.13	-0.27	14.46%
149	CP177	Keywords in H4-H6 Tags	16	1	-0.13	-0.36	83.36%
150	CP048	Ahrefs Image Backlinks	8,848	234	-0.13	-0.22	13.14%
151	LSI003	LSI Words in Meta Description Tag	41	9	-0.13	-0.32	91.59%
152	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.37	76.56%
153	CP150a	Search Terms in H1 Tags	57	0	-0.13	-0.36	81.00%
154	CP147	Flesch Kincaid Reading Ease	130	104	-0.13	-0.26	23.44%
155	CP007	Ahrefs External Links	66	18	-0.13	-0.25	14.46%
156	CP460	Percentage of DoFollow Internal Links	94	78	-0.13	-0.34	76.75%
157	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.40	63.89%
158	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.39	59.26%
159	CP150a2	Search Terms in H2 Tags	177	0	-0.13	-0.35	87.71%
160	QS007	Number of Questions In H3 Tags	3	1	-0.12	-0.33	80.81%
161	CP034	Ahrefs Has Internal Links	1	1	-0.12	-0.35	13.33%
162	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.39	64.08%
163	CP130	Keywords in Article Tags	843	21	-0.12	-0.37	78.73%
164	CP485	Keywords in pages most used phrase	2	0	-0.12	-0.38	79.87%
165	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.35	13.04%
166	CP319	Has Schema Markup	1	1	-0.12	-0.39	73.91%
167	CP461	Percentage of DoFollow Links	100	92	-0.12	-0.32	72.31%
168	CP173	Keywords in H4 Tags	12	1	-0.12	-0.35	82.89%
169	CP022	Ahrefs Has External Links	1	1	-0.12	-0.35	13.80%
170	CP313	Has Privacy Policy	1	1	-0.12	-0.38	71.36%
171	CP032	Ahrefs Has Image Backlinks	1	0	-0.12	-0.34	12.85%
172	CPXR002	Number of HTML Comments	103	26	-0.12	-0.31	76.65%
173	CP481b	Word Count in Meta Description Tag	67	21	-0.12	-0.31	73.53%
174	CP380	Meta Description Length	393	125	-0.12	-0.31	74.01%
175	CP204	Has Canonical URL	1	1	-0.12	-0.37	72.78%
176	CP052	Ahrefs Linked Root Domains	16	5	-0.12	-0.26	14.27%
177	CP451	Number of US Phone Numbers	67	8	-0.12	-0.30	77.50%
178	CP139	Keywords in Class Attributes	6,663	33	-0.12	-0.31	79.02%
179	CP439	Number of NoFollow Externa Links	21	2	-0.12	-0.32	76.18%
180	CP440	Number of NoFollow Links	30	5	-0.12	-0.29	77.03%
181	LSI005	LSI Words in H1 Tags	19	4	-0.12	-0.28	89.22%
182	CP445	Number of Social Pages	14	3	-0.12	-0.28	73.25%
183	CP444	Number of Social Accounts	20	1	-0.12	-0.31	71.93%
184	CP099	Search Result Number of Dirs in Path	5	2	-0.12	-0.31	57.84%
185	CP479	Title Has Sales Words	1	0	-0.12	-0.36	71.17%
186	CP225	Has Meta Description	1	1	-0.12	-0.36	67.20%
187	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.36	69.66%
188	CP428	Number of Images without Alt Text	213	9	-0.12	-0.30	73.53%
189	CP005	Ahrefs Domain Rating	78	28	-0.12	-0.25	10.87%
190	CPXR007	Number of H4 Tags	16	4	-0.12	-0.30	79.02%
191	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.34	70.23%
192	CP213	Has FavIcon	1	1	-0.12	-0.35	66.82%
193	CP207	Has Contact Page	1	1	-0.12	-0.36	62.67%
194	CP430	Number of Instagram Pages	10	1	-0.12	-0.30	73.06%
195	CP424	Number of HREF Lang Tags	43	1	-0.12	-0.33	72.78%
196	CP356	Keywords in I Tags	99	5	-0.12	-0.32	79.40%
197	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.33	86.77%
198	CPXR011	Keywords in Button Tags	1,219	5	-0.11	-0.34	80.91%
199	CP345	Has Terms of Service	1	0	-0.11	-0.35	71.36%
200	ENT006	Entities in H5 Tags	11	1	-0.11	-0.34	58.98%

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