---

Top SEO Factors - 2022-02-12      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

Previous - Next

Top SEO Factors - 2022-02-12 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.32	-0.61	7.40%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	29	-0.31	-0.57	47.69%
3	CPZZZ100	Number of Top 100 Shared Factors Used	85	59	-0.31	-0.57	47.58%
4	ENT000a	Number of Entities Used	63	28	-0.29	-0.62	76.46%
5	CP104z	Search Result Has Publish Date	1	1	-0.29	-0.55	8.02%
6	CPZZZ200	Number of Top 200 Shared Factors Used	142	104	-0.27	-0.55	48.00%
7	CPZZZ	Number of Factors Used	214	135	-0.26	-0.53	93.42%
8	CP470	Keywords in the HTML Tag	42,438	380	-0.23	-0.50	94.86%
9	ENT009	Entities in Title Tag	8	3	-0.22	-0.52	73.38%
10	CP134	Keywords in Body Tag	25,606	294	-0.22	-0.50	94.35%
11	CPX010	Keywords in Div Tags	21,803	228	-0.22	-0.47	93.73%
12	CP161	Keywords in H1-H6 Tags	159	9	-0.21	-0.47	94.14%
13	ENT003	Entities in H2 Tags	38	6	-0.21	-0.50	75.13%
14	ENT004	Entities in H3 Tags	23	6	-0.21	-0.49	75.03%
15	CP157	Keywords in H1, H2, and H3 Tags	120	7	-0.21	-0.47	92.91%
16	CP129	Keywords in A Tags	5,079	46	-0.20	-0.45	94.96%
17	CP465	Keywords in P Tags	2,297	44	-0.20	-0.44	93.53%
18	CP127	Keywords in A Tag HREFs	3,423	64	-0.20	-0.44	93.94%
19	CP127b	Keywords in Unique A Tag HREFs	2,560	44	-0.20	-0.43	93.83%
20	CP475	Term Frequency	11	4	-0.20	-0.46	91.68%
21	ENT018	Entities in Sentences	467	112	-0.20	-0.41	97.43%
22	CP153	Keywords in H1 and H2 Tags	65	5	-0.20	-0.46	92.81%
23	DD015	DomDetailer Moz PA	73	46	-0.19	-0.44	37.20%
24	CP488	Keywords in pages top 10 most used phrases	20	2	-0.19	-0.50	88.90%
25	CP097	Search Result Link Text Matches	12	2	-0.19	-0.48	80.06%
26	CP071	Search Result Display URL Matches	12	2	-0.19	-0.48	80.06%
27	ENT001	Entities in HTML Tag	1,339	336	-0.19	-0.40	97.12%
28	CP469	Keywords in Sentences	1,728	32	-0.19	-0.40	91.16%
29	CKWD001	Clean Keyword Density in the HTML Tag	202	5	-0.19	-0.47	86.43%
30	CP375	Keywords in LI Tags	1,297	25	-0.19	-0.44	92.29%
31	LSI002	LSI Words in Sentences	3,263	653	-0.19	-0.40	95.89%
32	CP062	Ahrefs Referring Domains	921	58	-0.19	-0.26	13.87%
33	CP061	Ahrefs Referring Class C Addresses	370	38	-0.19	-0.27	13.98%
34	CP063	Ahrefs Referring IP Addresses	617	50	-0.19	-0.27	13.98%
35	DD008	DomDetailer Majestic Referring Domains	2,388,627	332,850	-0.19	-0.26	41.32%
36	DD006	DomDetailer Majestic IPs	351,761	55,792	-0.19	-0.25	41.01%
37	CP108	Search Result Summary Length	359	148	-0.19	-0.43	77.70%
38	CP059	Ahrefs Rank	33	11	-0.19	-0.35	12.54%
39	DD010	DomDetailer Majestic Referring Subnets	79,785	15,942	-0.19	-0.25	40.49%
40	CP135	Body Tag Size Kilobytes	260	78	-0.19	-0.45	90.54%
41	CP465c	Keywords in script Tags	14,490	92	-0.19	-0.45	92.81%
42	DD005	DomDetailer Majestic CF	69	40	-0.18	-0.43	38.44%
43	CP165	Keywords in H2 Tags	57	3	-0.18	-0.44	92.50%
44	CP458	Page Size Kilobytes	461	140	-0.18	-0.46	86.84%
45	CP067	Ahrefs Text Backlinks	40,546	2,334	-0.18	-0.22	14.18%
46	CP160	Leading Keywords in H1-H6 Tags	20	2	-0.18	-0.44	90.96%
47	CP064	Ahrefs Referring Pages	40,550	2,342	-0.18	-0.22	14.18%
48	CP002	Ahrefs Backlinks	40,550	2,342	-0.18	-0.22	14.18%
49	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.49	88.18%
50	CP054	Ahrefs NoFollow Backlinks	6,389	221	-0.18	-0.24	13.77%
51	DD013	DomDetailer Moz DA	88	46	-0.18	-0.39	35.66%
52	CP999	Search Result Path Matches	4	2	-0.18	-0.44	78.01%
53	CP156	Leading Keywords in H1, H2, and H3 Tags	15	1	-0.18	-0.44	89.41%
54	CP470a	Search Terms in the HTML Tag	45,232	43	-0.18	-0.41	87.15%
55	CP134a	Search Terms in Body Tag	41,380	41	-0.18	-0.41	92.19%
56	CP113	Search Result URL Matches	7	2	-0.18	-0.44	80.37%
57	GD001	Google Variation Density	351	5	-0.18	-0.44	85.61%
58	CPXX888	Number of HTML Tags	2,719	797	-0.17	-0.42	83.86%
59	DD012	DomDetailer Majestic TF	64	31	-0.17	-0.40	36.49%
60	ENT008	Entities in Meta Description Tag	13	3	-0.17	-0.44	68.35%
61	DD016	DomDetailer Moz Rank	9	5	-0.17	-0.40	34.02%
62	CP481	Keywords in Title Tag	14	2	-0.17	-0.43	80.16%
63	CP492b	Unabridged Word Count	14,433	1,758	-0.17	-0.36	81.91%
64	CP124a	Keywords in Absolute URLs	5,590	69	-0.17	-0.40	90.65%
65	CP140	Clean Text Kilobytes	78	11	-0.17	-0.36	80.88%
66	CP471	Keywords in Span Tags	634	13	-0.17	-0.40	88.80%
67	DD002	DomDetailer Facebook Shares	9,017,199	-6,541,464	-0.17	-0.26	39.47%
68	DD007	DomDetailer Majestic Links	203,933,348	4,505,655	-0.17	-0.18	39.67%
69	CP137	Keywords in the Canonical URL	5	2	-0.17	-0.44	85.71%
70	CP468	Number of Sentences	217	61	-0.17	-0.37	82.94%
71	CP004	Ahrefs Dofollow Backlinks	40,335	2,133	-0.17	-0.24	13.98%
72	CPXR018	Keywords in Nav Tags	5,533	48	-0.17	-0.40	89.72%
73	CP072	Search Result Document Matches	5	1	-0.17	-0.43	73.28%
74	DD014	DomDetailer Moz Links	115,200,468	15,130,372	-0.17	-0.27	40.08%
75	ENT010	Title Tag Has Entities	1	1	-0.17	-0.44	63.10%
76	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.46	86.84%
77	ENT002	Entities in H1 Tags	6	2	-0.16	-0.40	69.48%
78	CP425	Number of HTTPS Links	404	130	-0.16	-0.37	82.43%
79	LSI001	LSI Words in Title Tag	13	6	-0.16	-0.39	92.29%
80	CP128	Keywords in Alt Attributes	223	7	-0.16	-0.37	89.83%
81	CP410	Number of DoFollow Links	389	129	-0.16	-0.37	82.01%
82	CP146	Keywords in the First 100 Words	202	8	-0.16	-0.42	84.38%
83	CP435	Number of Links	409	134	-0.16	-0.37	82.53%
84	CPXR24	Number of P Tags	156	37	-0.16	-0.37	85.10%
85	CP169	Keywords in H3 Tags	59	3	-0.16	-0.39	90.34%
86	CP492	Word Count	5,394	1,572	-0.16	-0.31	80.78%
87	CP431	Number of Internal Links	400	116	-0.16	-0.37	81.81%
88	CP109	Search Result Summary Text Matches	48	3	-0.16	-0.44	73.48%
89	ENT005	Entities in H4 Tags	23	2	-0.16	-0.43	72.25%
90	GD004	Google Density Exact Matches	34	2	-0.16	-0.39	69.99%
91	CP381	Keywords in Meta Descriptions	39	2	-0.16	-0.41	83.66%
92	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.40	88.28%
93	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.46	68.45%
94	LSI006	LSI Words in H2 Tags	77	17	-0.16	-0.37	95.58%
95	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,434,077	-0.16	-0.26	36.90%
96	CP152	Keywords in H1 Tags	8	1	-0.16	-0.38	81.50%
97	CPXR003	Number of Heading Tags	48	20	-0.15	-0.36	86.54%
98	CPX003	Keywords in Main Tags	5,112	66	-0.15	-0.42	86.74%
99	CP358	Inline Javascript Kilobytes	128	28	-0.15	-0.36	85.10%
100	CP476	TF/IDF	1	1	-0.15	-0.44	79.75%
101	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	68.14%
102	CP383	Keywords in Meta OpenGraph Description	35	2	-0.15	-0.40	81.50%
103	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.15	-0.40	13.57%
104	QS003	Number of Questions	23	6	-0.15	-0.33	84.79%
105	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.42	65.06%
106	CPX013	Keywords in Footer Tags	2,347	19	-0.15	-0.37	86.02%
107	CP045	Ahrefs Has Text Backlinks	1	0	-0.15	-0.38	13.98%
108	CP427	Number of Images with Alt Text	65	15	-0.15	-0.35	85.30%
109	CP426	Number of Images	97	24	-0.15	-0.34	83.14%
110	CP391	Number of Absolute URLs	380	127	-0.15	-0.36	82.32%
111	CP017	Ahrefs Has Backlinks	1	1	-0.15	-0.38	14.08%
112	QS004	Number of Questions In Headings	7	1	-0.14	-0.35	31.86%
113	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.14	-0.37	13.46%
114	CP164	Leading Keywords in H2 Tags	6	1	-0.14	-0.39	85.82%
115	CP374	Keywords in the last 100 words	200	5	-0.14	-0.38	83.25%
116	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.43	78.01%
117	CP469a	Search Terms in Sentences	2,406	3	-0.14	-0.36	89.72%
118	CP355	Keywords in ID Attributes	370	3	-0.14	-0.37	83.45%
119	CP151	Leading Keywords in H1 Tags	1	0	-0.14	-0.40	79.96%
120	CPXR005	Number of H2 Tags	14	6	-0.14	-0.34	84.99%
121	QS012	Headings Has Question	1	0	-0.14	-0.43	79.65%
122	CP125	Keywords making whole A Tags	6	1	-0.14	-0.38	86.33%
123	GD003	Google Density Variations	5,765	49	-0.14	-0.36	78.93%
124	CP385	Keywords in Meta OpenGraph Content	6	1	-0.14	-0.40	79.65%
125	CPJLDxSA	Number Of JSON-LD Types	51	8	-0.14	-0.35	80.99%
126	CPXR006	Number of H3 Tags	22	7	-0.14	-0.34	84.28%
127	LSI007	LSI Words in H3 Tags	62	16	-0.14	-0.34	92.81%
128	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.38	83.35%
129	CP413	Number of External Links	68	18	-0.14	-0.30	77.80%
130	CP104b	Search Result Publish Date	2,010,599,163	1,946,114,132	-0.14	-0.36	40.39%
131	CP353	Head Size Kilobytes	126	40	-0.14	-0.36	81.29%
132	CP377	Load Time Milliseconds	45,255	2,275	-0.14	-0.28	69.68%
133	CP473	Keywords in Strong Tags	68	3	-0.14	-0.35	83.76%
134	CP472	Keywords making whole Span Tags	10	1	-0.14	-0.37	83.86%
135	CP114	Search Result Uses HTTPS	1	1	-0.14	-0.38	63.72%
136	LSI003	LSI Words in Meta Description Tag	41	10	-0.14	-0.34	89.72%
137	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.41	58.99%
138	CP467	Keywords in Section Tags	896	22	-0.13	-0.37	86.23%
139	CP357	Inline CSS Kilobytes	102	29	-0.13	-0.37	80.58%
140	CP477	Keywords in Title Attributes	325	7	-0.13	-0.35	86.64%
141	CP409	Number of DoFollow External Links	58	15	-0.13	-0.28	77.29%
142	PAGE009	Number of Prices	424	29	-0.13	-0.29	38.44%
143	CP168	Leading Keywords in H3 Tags	8	0	-0.13	-0.35	82.22%
144	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	83.76%
145	CP483a	Search Terms in the Title Tag	2	0	-0.13	-0.36	82.84%
146	CP177	Keywords in H4-H6 Tags	21	2	-0.13	-0.36	83.76%
147	CP158	Keywords making whole H1-H6 Tags	4	0	-0.13	-0.37	77.39%
148	CP126a	Search Terms in A Tags	5,398	6	-0.13	-0.33	87.98%
149	LSI005	LSI Words in H1 Tags	13	4	-0.13	-0.30	89.21%
150	CP050	Ahrefs Internal Links	330	75	-0.13	-0.27	14.18%
151	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.39	61.66%
152	CP147	Flesch Kincaid Reading Ease	131	105	-0.13	-0.27	27.34%
153	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.38	80.37%
154	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.12	-0.36	74.72%
155	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.39	66.60%
156	CP173	Keywords in H4 Tags	14	1	-0.12	-0.35	82.84%
157	CP479	Title Has Sales Words	1	0	-0.12	-0.37	74.72%
158	CP319	Has Schema Markup	1	1	-0.12	-0.39	73.28%
159	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	73.59%
160	CP130	Keywords in Article Tags	843	21	-0.12	-0.36	77.08%
161	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.38	66.70%
162	QS007	Number of Questions In H3 Tags	3	1	-0.12	-0.32	80.88%
163	CP150a2	Search Terms in H2 Tags	177	0	-0.12	-0.33	88.08%
164	CP460	Percentage of DoFollow Internal Links	93	78	-0.12	-0.33	74.00%
165	CP461	Percentage of DoFollow Links	100	92	-0.12	-0.31	71.22%
166	CP313	Has Privacy Policy	1	1	-0.12	-0.38	72.05%
167	CP451	Number of US Phone Numbers	67	8	-0.12	-0.30	79.96%
168	ENT006	Entities in H5 Tags	11	1	-0.12	-0.35	62.28%
169	CP444	Number of Social Accounts	5	1	-0.12	-0.32	70.71%
170	CP056	Ahrefs Pages	6	1	-0.12	-0.26	13.77%
171	CP439	Number of NoFollow Externa Links	21	2	-0.12	-0.31	76.98%
172	CPXR002	Number of HTML Comments	122	25	-0.12	-0.31	74.10%
173	CP150a	Search Terms in H1 Tags	57	0	-0.12	-0.33	81.91%
174	DD001	DomDetailer Facebook Comments	336	59	-0.12	-0.30	35.87%
175	CP099	Search Result Number of Dirs in Path	5	2	-0.12	-0.31	58.58%
176	CP440	Number of NoFollow Links	30	5	-0.12	-0.28	75.33%
177	CP204	Has Canonical URL	1	1	-0.12	-0.36	72.35%
178	CPXR011	Keywords in Button Tags	1,219	5	-0.12	-0.34	79.96%
179	CP048	Ahrefs Image Backlinks	16,738	416	-0.12	-0.22	12.54%
180	CP430	Number of Instagram Pages	10	1	-0.12	-0.30	70.09%
181	CP445	Number of Social Pages	12	3	-0.12	-0.27	73.28%
182	CPXR007	Number of H4 Tags	16	4	-0.11	-0.30	78.52%
183	CP424	Number of HREF Lang Tags	16	1	-0.11	-0.33	74.51%
184	CP225	Has Meta Description	1	1	-0.11	-0.36	64.54%
185	CP208	Has Copyright	1	1	-0.11	-0.37	65.06%
186	CP380	Meta Description Length	264	124	-0.11	-0.30	71.63%
187	CP481b	Word Count in Meta Description Tag	46	20	-0.11	-0.30	71.12%
188	CP345	Has Terms of Service	1	0	-0.11	-0.34	70.81%
189	CP414	Number of Facebook Accounts	2	1	-0.11	-0.31	70.61%
190	CP139	Keywords in Class Attributes	6,663	40	-0.11	-0.30	78.93%
191	CP007	Ahrefs External Links	427	19	-0.11	-0.24	13.87%
192	CP415	Number of FaceBook Pages	8	2	-0.11	-0.28	72.97%
193	CP052	Ahrefs Linked Root Domains	28	5	-0.11	-0.24	13.87%
194	CP449	Number of Twitter Accounts	3	1	-0.11	-0.31	67.63%
195	CP096	Search Result Link Text Length	67	50	-0.11	-0.31	55.60%
196	CP428	Number of Images without Alt Text	49	9	-0.11	-0.28	73.07%
197	CPJLDxCB	Number Of Claimed Brands	8	1	-0.11	-0.32	71.84%
198	BYTES01	Bytes To First P Tag	81,393	51,295	-0.11	-0.33	68.76%
199	CP148	Flesch Kincaid Reading Grade	8	4	-0.11	-0.26	24.97%
200	CP432	Number of JavaScript Includes	32	14	-0.11	-0.29	72.56%

---

Privacy Policy - Terms of Service - TopSEOFactors.com is an SEO Tool Lab property. SEO Tool Lab proudly owns and operates SEOToolLab.com , SEOVolatility.com , TopSEOFactors.com
Copyright 2021 SEO Tool Lab, Inc. All Rights Reserved.