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Top SEO Factors - 2022-01-30      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-01-30 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.30	-0.59	8.03%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	28	-0.30	-0.57	23.74%
3	CPZZZ100	Number of Top 100 Shared Factors Used	85	57	-0.29	-0.57	23.50%
4	CP104z	Search Result Has Publish Date	1	1	-0.28	-0.56	9.11%
5	CPZZZ200	Number of Top 200 Shared Factors Used	142	102	-0.28	-0.56	23.74%
6	ENT000a	Number of Entities Used	62	30	-0.27	-0.60	73.14%
7	LSI004	LSI Words in HTML Tag	6,636	3,222	-0.27	-0.70	0.12%
8	CPZZZ	Number of Factors Used	214	137	-0.24	-0.46	93.53%
9	ENT004	Entities in H3 Tags	24	5	-0.21	-0.50	72.54%
10	CP108	Search Result Summary Length	359	152	-0.21	-0.46	86.21%
11	ENT009	Entities in Title Tag	7	3	-0.21	-0.49	70.50%
12	CP470	Keywords in the HTML Tag	42,438	350	-0.21	-0.47	95.20%
13	CP161	Keywords in H1-H6 Tags	159	9	-0.20	-0.46	94.48%
14	CP157	Keywords in H1, H2, and H3 Tags	122	7	-0.20	-0.47	93.41%
15	ENT003	Entities in H2 Tags	38	6	-0.20	-0.49	72.66%
16	CPX010	Keywords in Div Tags	20,963	222	-0.20	-0.46	94.00%
17	CP134	Keywords in Body Tag	25,606	287	-0.20	-0.47	94.84%
18	CP475	Term Frequency	11	5	-0.19	-0.40	93.17%
19	CP129	Keywords in A Tags	5,079	42	-0.19	-0.43	94.48%
20	CP153	Keywords in H1 and H2 Tags	65	5	-0.19	-0.46	93.53%
21	CKWD001	Clean Keyword Density in the HTML Tag	204	5	-0.19	-0.47	86.57%
22	CP488	Keywords in pages top 10 most used phrases	22	2	-0.19	-0.49	89.81%
23	CP465	Keywords in P Tags	2,297	45	-0.19	-0.41	91.73%
24	CP465c	Keywords in script Tags	13,061	82	-0.19	-0.47	92.93%
25	CP127b	Keywords in Unique A Tag HREFs	2,560	41	-0.19	-0.44	94.24%
26	CP127	Keywords in A Tag HREFs	3,423	59	-0.19	-0.43	95.44%
27	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.49	89.09%
28	DD015	DomDetailer Moz PA	72	42	-0.18	-0.41	36.21%
29	CP469	Keywords in Sentences	1,728	32	-0.18	-0.38	90.89%
30	CP097	Search Result Link Text Matches	12	2	-0.18	-0.45	80.94%
31	CP071	Search Result Display URL Matches	12	2	-0.18	-0.45	80.94%
32	DD008	DomDetailer Majestic Referring Domains	2,388,627	300,198	-0.18	-0.24	39.33%
33	DD010	DomDetailer Majestic Referring Subnets	79,785	14,163	-0.18	-0.24	38.61%
34	CP165	Keywords in H2 Tags	57	3	-0.18	-0.44	93.41%
35	DD006	DomDetailer Majestic IPs	351,761	49,803	-0.18	-0.24	39.09%
36	CP375	Keywords in LI Tags	1,297	25	-0.18	-0.40	92.21%
37	CP470a	Search Terms in the HTML Tag	296	9	-0.17	-0.40	85.85%
38	CP134a	Search Terms in Body Tag	217	11	-0.17	-0.39	91.37%
39	CP160	Leading Keywords in H1-H6 Tags	34	2	-0.17	-0.43	91.25%
40	CP113	Search Result URL Matches	37	1	-0.17	-0.44	84.05%
41	CP458	Page Size Kilobytes	461	140	-0.17	-0.45	85.49%
42	CP486	Keywords in pages top 3 most used phrases	6	1	-0.17	-0.47	86.09%
43	CP999	Search Result Path Matches	29	1	-0.17	-0.44	82.13%
44	LSI002	LSI Words in Sentences	3,027	567	-0.17	-0.36	95.80%
45	DD005	DomDetailer Majestic CF	69	36	-0.17	-0.40	36.81%
46	CP159a	Search Terms in H1-H6 Tags	10	1	-0.17	-0.46	88.61%
47	CP109	Search Result Summary Text Matches	48	3	-0.17	-0.46	79.62%
48	ENT018	Entities in Sentences	452	105	-0.17	-0.36	97.36%
49	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.44	65.47%
50	CP135	Body Tag Size Kilobytes	260	78	-0.17	-0.43	88.37%
51	CP156	Leading Keywords in H1, H2, and H3 Tags	26	1	-0.17	-0.42	89.57%
52	CPXX888	Number of HTML Tags	2,719	789	-0.17	-0.41	80.82%
53	DD013	DomDetailer Moz DA	87	42	-0.17	-0.37	35.13%
54	GD001	Google Variation Density	351	5	-0.17	-0.43	85.13%
55	CP481	Keywords in Title Tag	14	2	-0.17	-0.43	80.34%
56	DD012	DomDetailer Majestic TF	64	28	-0.17	-0.38	35.37%
57	CP062	Ahrefs Referring Domains	2,638	111	-0.16	-0.24	15.47%
58	CP061	Ahrefs Referring Class C Addresses	1,228	59	-0.16	-0.24	15.59%
59	CP063	Ahrefs Referring IP Addresses	2,174	94	-0.16	-0.24	15.59%
60	CP137	Keywords in the Canonical URL	5	2	-0.16	-0.42	87.65%
61	DD016	DomDetailer Moz Rank	9	4	-0.16	-0.37	34.65%
62	CP146	Keywords in the First 100 Words	207	9	-0.16	-0.42	84.05%
63	CP492b	Unabridged Word Count	5,326	1,698	-0.16	-0.34	80.82%
64	CPX003	Keywords in Main Tags	8,690	76	-0.16	-0.45	86.45%
65	CP140	Clean Text Kilobytes	29	10	-0.16	-0.34	79.98%
66	DD002	DomDetailer Facebook Shares	9,017,199	-6,028,473	-0.16	-0.25	37.41%
67	ENT001	Entities in HTML Tag	1,339	330	-0.16	-0.33	96.88%
68	CP471	Keywords in Span Tags	634	12	-0.16	-0.39	90.29%
69	ENT002	Entities in H1 Tags	5	2	-0.16	-0.38	66.67%
70	CP381	Keywords in Meta Descriptions	39	2	-0.16	-0.42	84.29%
71	CP492	Word Count	5,031	1,421	-0.16	-0.32	79.02%
72	CP067	Ahrefs Text Backlinks	1,397,815	22,056	-0.16	-0.21	15.59%
73	CP064	Ahrefs Referring Pages	1,397,835	22,080	-0.16	-0.21	15.59%
74	CP002	Ahrefs Backlinks	1,397,838	22,080	-0.16	-0.21	15.59%
75	QS003	Number of Questions	23	5	-0.16	-0.38	84.77%
76	CPXR018	Keywords in Nav Tags	5,533	49	-0.16	-0.39	89.21%
77	DD007	DomDetailer Majestic Links	203,933,348	4,486,891	-0.16	-0.15	36.33%
78	PAGE009	Number of Prices	111	28	-0.16	-0.35	20.50%
79	CP072	Search Result Document Matches	27	1	-0.16	-0.41	77.70%
80	ENT010	Title Tag Has Entities	1	1	-0.16	-0.40	59.35%
81	CP169	Keywords in H3 Tags	74	3	-0.16	-0.40	91.37%
82	CP425	Number of HTTPS Links	385	126	-0.16	-0.34	80.70%
83	DD014	DomDetailer Moz Links	138,462,603	14,039,407	-0.16	-0.24	38.97%
84	CP410	Number of DoFollow Links	378	126	-0.15	-0.34	79.98%
85	CP468	Number of Sentences	169	57	-0.15	-0.33	82.01%
86	CP054	Ahrefs NoFollow Backlinks	118,926	2,852	-0.15	-0.22	15.71%
87	LSI001	LSI Words in Title Tag	14	5	-0.15	-0.37	92.93%
88	CP431	Number of Internal Links	358	114	-0.15	-0.34	80.10%
89	CP124a	Keywords in Absolute URLs	5,590	64	-0.15	-0.38	90.53%
90	CPXR24	Number of P Tags	156	36	-0.15	-0.35	84.89%
91	ENT005	Entities in H4 Tags	13	2	-0.15	-0.42	70.38%
92	CP435	Number of Links	386	131	-0.15	-0.34	80.58%
93	CP476	TF/IDF	1	1	-0.15	-0.44	82.25%
94	CP374	Keywords in the last 100 words	207	5	-0.15	-0.40	83.69%
95	CP059	Ahrefs Rank	33	9	-0.15	-0.29	13.19%
96	ENT013	Has Entities in H2 Tags	1	1	-0.15	-0.45	66.91%
97	CP358	Inline Javascript Kilobytes	128	29	-0.15	-0.36	83.45%
98	CPXR003	Number of Heading Tags	48	20	-0.15	-0.36	86.33%
99	CP355	Keywords in ID Attributes	532	4	-0.15	-0.38	84.65%
100	CP128	Keywords in Alt Attributes	183	6	-0.15	-0.34	88.97%
101	LSI006	LSI Words in H2 Tags	71	15	-0.15	-0.36	95.80%
102	CP004	Ahrefs Dofollow Backlinks	1,392,344	19,380	-0.15	-0.22	15.35%
103	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	65.95%
104	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,152,870	-0.14	-0.24	35.01%
105	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.42	78.66%
106	CP152	Keywords in H1 Tags	8	1	-0.14	-0.35	81.77%
107	CP353	Head Size Kilobytes	126	43	-0.14	-0.39	78.90%
108	GD004	Google Density Exact Matches	39	2	-0.14	-0.37	71.94%
109	CP383	Keywords in Meta OpenGraph Description	44	2	-0.14	-0.38	82.25%
110	CP150a2	Search Terms in H2 Tags	4	0	-0.14	-0.39	88.61%
111	QS004	Number of Questions In Headings	7	1	-0.14	-0.36	33.81%
112	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.41	62.59%
113	CP099	Search Result Number of Dirs in Path	3	2	-0.14	-0.37	62.95%
114	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.37	85.61%
115	CP151	Leading Keywords in H1 Tags	2	0	-0.14	-0.39	82.37%
116	CP104b	Search Result Publish Date	2,007,990,746	1,955,614,559	-0.14	-0.37	42.09%
117	CP427	Number of Images with Alt Text	65	15	-0.14	-0.32	81.29%
118	CP164	Leading Keywords in H2 Tags	9	1	-0.14	-0.38	87.89%
119	CP357	Inline CSS Kilobytes	102	31	-0.14	-0.39	79.86%
120	CPX013	Keywords in Footer Tags	2,347	19	-0.14	-0.36	86.93%
121	CP426	Number of Images	84	24	-0.14	-0.32	81.77%
122	CP424	Number of HREF Lang Tags	16	1	-0.14	-0.40	72.90%
123	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.34	84.05%
124	CP473	Keywords in Strong Tags	110	3	-0.14	-0.36	85.25%
125	CPXR006	Number of H3 Tags	19	7	-0.14	-0.34	85.01%
126	QS012	Headings Has Question	1	0	-0.14	-0.42	79.98%
127	CP469a	Search Terms in Sentences	31	2	-0.14	-0.33	88.37%
128	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.41	56.95%
129	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.38	84.17%
130	CP391	Number of Absolute URLs	461	127	-0.14	-0.33	80.46%
131	CP114	Search Result Uses HTTPS	1	1	-0.14	-0.38	64.03%
132	LSI007	LSI Words in H3 Tags	62	14	-0.14	-0.34	93.65%
133	CP158	Keywords making whole H1-H6 Tags	5	0	-0.14	-0.40	80.10%
134	LSI003	LSI Words in Meta Description Tag	24	8	-0.13	-0.34	88.13%
135	GD003	Google Density Variations	5,545	50	-0.13	-0.35	78.30%
136	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.40	75.66%
137	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.33	83.93%
138	CP385	Keywords in Meta OpenGraph Content	11	1	-0.13	-0.38	79.14%
139	CP377	Load Time Milliseconds	21,493	1,982	-0.13	-0.30	71.58%
140	CP413	Number of External Links	68	17	-0.13	-0.30	75.18%
141	CPXR005	Number of H2 Tags	14	6	-0.13	-0.32	85.13%
142	CP147	Flesch Kincaid Reading Ease	159	103	-0.13	-0.29	26.14%
143	CP126a	Search Terms in A Tags	49	2	-0.13	-0.37	86.69%
144	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	81.41%
145	CP407	Number of Bytes to First Match	8,640,065	463,928	-0.13	-0.30	63.19%
146	CP177	Keywords in H4-H6 Tags	37	2	-0.13	-0.36	85.37%
147	CP112	Search Result URL Length	93	56	-0.13	-0.33	50.12%
148	CPJLDxSA	Number Of JSON-LD Types	47	8	-0.13	-0.33	80.70%
149	CP467	Keywords in Section Tags	896	23	-0.13	-0.36	85.37%
150	CP125	Keywords making whole A Tags	5	1	-0.13	-0.33	86.33%
151	CP130	Keywords in Article Tags	843	22	-0.13	-0.37	75.90%
152	CP477	Keywords in Title Attributes	325	6	-0.13	-0.33	85.73%
153	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.13	-0.33	15.71%
154	CP168	Leading Keywords in H3 Tags	16	1	-0.12	-0.34	82.01%
155	CP173	Keywords in H4 Tags	27	1	-0.12	-0.36	84.89%
156	CP461	Percentage of DoFollow Links	100	92	-0.12	-0.31	70.38%
157	CP409	Number of DoFollow External Links	58	15	-0.12	-0.28	75.54%
158	CP460	Percentage of DoFollow Internal Links	93	78	-0.12	-0.32	72.54%
159	BYTES01	Bytes To First P Tag	79,874	52,972	-0.12	-0.37	68.11%
160	CP045	Ahrefs Has Text Backlinks	1	0	-0.12	-0.31	15.35%
161	CP313	Has Privacy Policy	1	1	-0.12	-0.39	72.78%
162	CP485	Keywords in pages most used phrase	2	0	-0.12	-0.38	79.62%
163	CP481b	Word Count in Meta Description Tag	83	21	-0.12	-0.32	69.90%
164	CP017	Ahrefs Has Backlinks	1	0	-0.12	-0.31	15.59%
165	CP150a	Search Terms in H1 Tags	1	0	-0.12	-0.34	83.45%
166	LSI005	LSI Words in H1 Tags	13	4	-0.12	-0.28	90.29%
167	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.12	-0.31	14.75%
168	CP479	Title Has Sales Words	1	0	-0.12	-0.37	72.30%
169	CP225	Has Meta Description	1	1	-0.12	-0.37	66.31%
170	CP050	Ahrefs Internal Links	325	67	-0.12	-0.25	15.23%
171	CP208	Has Copyright	1	1	-0.12	-0.38	67.39%
172	CP439	Number of NoFollow Externa Links	21	2	-0.12	-0.31	73.38%
173	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	71.34%
174	CP380	Meta Description Length	507	126	-0.12	-0.32	69.54%
175	ENT006	Entities in H5 Tags	8	1	-0.12	-0.34	60.31%
176	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.37	69.54%
177	CP096	Search Result Link Text Length	62	50	-0.12	-0.33	59.71%
178	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.37	69.54%
179	CP204	Has Canonical URL	1	1	-0.12	-0.36	72.18%
180	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.37	59.11%
181	CP139	Keywords in Class Attributes	6,463	35	-0.12	-0.31	81.06%
182	CP148	Flesch Kincaid Reading Grade	8	4	-0.12	-0.29	25.78%
183	CP451	Number of US Phone Numbers	67	9	-0.11	-0.28	81.18%
184	CP181	Keywords in H5 Tags	10	0	-0.11	-0.32	77.58%
185	CP440	Number of NoFollow Links	30	4	-0.11	-0.28	72.66%
186	CP479b	Title Has Year	1	0	-0.11	-0.35	69.30%
187	CP319	Has Schema Markup	1	1	-0.11	-0.37	69.90%
188	CPJLD127	Has JSON-LD ItemList	1	0	-0.11	-0.34	41.37%
189	CP106	Search Result Summary Has Ellipsis	1	1	-0.11	-0.37	53.84%
190	CPXR007	Number of H4 Tags	16	4	-0.11	-0.30	78.66%
191	CP444	Number of Social Accounts	5	1	-0.11	-0.32	67.63%
192	CPXR011	Keywords in Button Tags	1,207	3	-0.11	-0.33	80.34%
193	CP345	Has Terms of Service	1	0	-0.11	-0.34	69.66%
194	CP414	Number of Facebook Accounts	3	1	-0.11	-0.31	66.31%
195	CP354	Keywords in Host Citations	1,217	9	-0.11	-0.31	77.82%
196	CP213	Has FavIcon	1	1	-0.11	-0.35	68.71%
197	CPX005	Keywords in Aside Tags	1,785	8	-0.11	-0.33	76.98%
198	DD001	DomDetailer Facebook Comments	462	57	-0.11	-0.27	32.13%
199	CP309	Has OpenGraph Image	1	1	-0.11	-0.35	64.15%
200	CP082	Search Result Has Params	1	0	-0.11	-0.36	46.64%

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