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Top SEO Factors - 2022-01-28      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-01-28 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.29	-0.58	6.40%
2	CPZZZ100	Number of Top 100 Shared Factors Used	83	57	-0.29	-0.57	19.87%
3	CPZZZ50	Number of Top 50 Shared Factors Used	44	28	-0.29	-0.56	19.98%
4	CPZZZ200	Number of Top 200 Shared Factors Used	142	101	-0.27	-0.56	19.87%
5	CP104z	Search Result Has Publish Date	1	1	-0.27	-0.55	7.40%
6	ENT000a	Number of Entities Used	62	30	-0.27	-0.59	75.83%
7	LSI004	LSI Words in HTML Tag	6,636	3,222	-0.27	-0.70	0.11%
8	CPZZZ	Number of Factors Used	214	139	-0.23	-0.44	93.05%
9	CP108	Search Result Summary Length	359	153	-0.21	-0.47	87.09%
10	ENT004	Entities in H3 Tags	24	6	-0.21	-0.50	75.06%
11	ENT009	Entities in Title Tag	7	3	-0.20	-0.48	72.63%
12	CP470	Keywords in the HTML Tag	42,438	344	-0.20	-0.46	94.81%
13	ENT003	Entities in H2 Tags	38	6	-0.20	-0.48	75.06%
14	CP161	Keywords in H1-H6 Tags	159	9	-0.20	-0.46	93.49%
15	CPX010	Keywords in Div Tags	20,963	220	-0.20	-0.45	93.93%
16	CP157	Keywords in H1, H2, and H3 Tags	122	7	-0.20	-0.46	93.05%
17	CP134	Keywords in Body Tag	25,606	282	-0.20	-0.46	94.37%
18	CP153	Keywords in H1 and H2 Tags	65	5	-0.19	-0.45	92.49%
19	CP475	Term Frequency	11	5	-0.19	-0.40	92.94%
20	CP129	Keywords in A Tags	5,079	42	-0.19	-0.42	94.15%
21	CP127b	Keywords in Unique A Tag HREFs	2,560	41	-0.19	-0.44	94.04%
22	CP488	Keywords in pages top 10 most used phrases	22	2	-0.19	-0.48	88.63%
23	CP465c	Keywords in script Tags	13,061	80	-0.19	-0.47	92.83%
24	CKWD001	Clean Keyword Density in the HTML Tag	204	5	-0.19	-0.46	86.31%
25	CP465	Keywords in P Tags	2,297	45	-0.19	-0.41	91.50%
26	CP127	Keywords in A Tag HREFs	3,423	60	-0.19	-0.43	95.47%
27	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.48	88.30%
28	CP165	Keywords in H2 Tags	57	3	-0.18	-0.43	92.83%
29	CP469	Keywords in Sentences	1,728	32	-0.18	-0.38	90.18%
30	DD015	DomDetailer Moz PA	72	41	-0.18	-0.40	32.45%
31	CP375	Keywords in LI Tags	1,297	25	-0.18	-0.40	91.83%
32	CP097	Search Result Link Text Matches	12	2	-0.17	-0.44	81.02%
33	CP071	Search Result Display URL Matches	12	2	-0.17	-0.44	81.02%
34	DD008	DomDetailer Majestic Referring Domains	2,388,627	298,560	-0.17	-0.23	34.99%
35	DD010	DomDetailer Majestic Referring Subnets	79,785	14,069	-0.17	-0.24	34.33%
36	DD006	DomDetailer Majestic IPs	351,761	49,568	-0.17	-0.23	34.77%
37	CP109	Search Result Summary Text Matches	48	3	-0.17	-0.47	81.35%
38	CP134a	Search Terms in Body Tag	217	12	-0.17	-0.38	91.39%
39	CP113	Search Result URL Matches	37	2	-0.17	-0.44	83.11%
40	CP999	Search Result Path Matches	29	1	-0.17	-0.44	80.79%
41	CP486	Keywords in pages top 3 most used phrases	6	1	-0.17	-0.47	85.21%
42	CP470a	Search Terms in the HTML Tag	296	10	-0.17	-0.39	85.87%
43	CP458	Page Size Kilobytes	461	140	-0.17	-0.45	85.76%
44	ENT018	Entities in Sentences	486	108	-0.17	-0.37	97.24%
45	CP160	Leading Keywords in H1-H6 Tags	34	2	-0.17	-0.42	90.73%
46	LSI002	LSI Words in Sentences	3,188	581	-0.17	-0.36	95.25%
47	CP135	Body Tag Size Kilobytes	260	79	-0.17	-0.43	88.08%
48	CP159a	Search Terms in H1-H6 Tags	10	1	-0.17	-0.46	88.52%
49	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.44	67.11%
50	CP156	Leading Keywords in H1, H2, and H3 Tags	26	1	-0.17	-0.42	89.18%
51	DD005	DomDetailer Majestic CF	69	35	-0.17	-0.39	32.67%
52	CPXX888	Number of HTML Tags	2,719	788	-0.17	-0.40	80.46%
53	GD001	Google Variation Density	351	5	-0.17	-0.42	84.33%
54	CPX003	Keywords in Main Tags	8,690	77	-0.16	-0.45	86.53%
55	DD013	DomDetailer Moz DA	87	42	-0.16	-0.36	31.24%
56	CP137	Keywords in the Canonical URL	5	2	-0.16	-0.42	86.87%
57	CP481	Keywords in Title Tag	14	2	-0.16	-0.42	79.36%
58	CP492b	Unabridged Word Count	5,326	1,710	-0.16	-0.34	81.46%
59	CP140	Clean Text Kilobytes	29	11	-0.16	-0.34	80.79%
60	ENT001	Entities in HTML Tag	1,357	341	-0.16	-0.34	96.80%
61	CP146	Keywords in the First 100 Words	207	9	-0.16	-0.42	83.22%
62	DD012	DomDetailer Majestic TF	64	28	-0.16	-0.37	31.35%
63	DD002	DomDetailer Facebook Shares	9,017,199	-6,189,999	-0.16	-0.25	33.11%
64	CP471	Keywords in Span Tags	634	12	-0.16	-0.38	88.96%
65	CP062	Ahrefs Referring Domains	2,638	106	-0.16	-0.23	13.47%
66	CP061	Ahrefs Referring Class C Addresses	1,228	57	-0.16	-0.23	13.58%
67	ENT002	Entities in H1 Tags	5	2	-0.16	-0.37	68.10%
68	CP063	Ahrefs Referring IP Addresses	2,174	92	-0.16	-0.23	13.58%
69	CP492	Word Count	5,031	1,409	-0.16	-0.32	78.92%
70	QS003	Number of Questions	23	5	-0.16	-0.37	83.66%
71	CP381	Keywords in Meta Descriptions	39	2	-0.16	-0.42	83.33%
72	CPXR018	Keywords in Nav Tags	5,533	48	-0.16	-0.38	89.29%
73	CP072	Search Result Document Matches	27	1	-0.16	-0.41	76.82%
74	DD016	DomDetailer Moz Rank	9	4	-0.16	-0.36	30.91%
75	CP124a	Keywords in Absolute URLs	5,590	65	-0.15	-0.38	90.07%
76	CP425	Number of HTTPS Links	314	127	-0.15	-0.35	81.68%
77	PAGE009	Number of Prices	111	28	-0.15	-0.34	16.89%
78	CP431	Number of Internal Links	304	114	-0.15	-0.35	80.68%
79	CP410	Number of DoFollow Links	313	127	-0.15	-0.34	81.02%
80	CPXR24	Number of P Tags	156	36	-0.15	-0.35	83.66%
81	ENT005	Entities in H4 Tags	13	2	-0.15	-0.42	72.08%
82	CP169	Keywords in H3 Tags	74	3	-0.15	-0.39	90.73%
83	ENT010	Title Tag Has Entities	1	1	-0.15	-0.40	58.94%
84	CP067	Ahrefs Text Backlinks	1,397,815	22,963	-0.15	-0.21	13.58%
85	LSI001	LSI Words in Title Tag	14	5	-0.15	-0.36	91.39%
86	CP468	Number of Sentences	180	57	-0.15	-0.32	80.13%
87	CP435	Number of Links	316	131	-0.15	-0.34	81.68%
88	CP476	TF/IDF	1	1	-0.15	-0.44	80.57%
89	CP002	Ahrefs Backlinks	1,397,838	22,988	-0.15	-0.21	13.58%
90	CP064	Ahrefs Referring Pages	1,397,835	22,988	-0.15	-0.21	13.58%
91	DD014	DomDetailer Moz Links	138,462,603	14,085,944	-0.15	-0.23	34.88%
92	CP054	Ahrefs NoFollow Backlinks	118,926	2,993	-0.15	-0.22	13.69%
93	CP374	Keywords in the last 100 words	207	5	-0.15	-0.39	82.78%
94	DD007	DomDetailer Majestic Links	203,933,348	4,894,983	-0.15	-0.14	32.12%
95	ENT013	Has Entities in H2 Tags	1	1	-0.15	-0.45	67.44%
96	CP358	Inline Javascript Kilobytes	120	29	-0.15	-0.36	83.89%
97	CPXR003	Number of Heading Tags	48	20	-0.15	-0.36	84.88%
98	CP355	Keywords in ID Attributes	532	4	-0.15	-0.38	84.33%
99	LSI006	LSI Words in H2 Tags	96	15	-0.14	-0.35	94.92%
100	CP353	Head Size Kilobytes	126	43	-0.14	-0.40	78.48%
101	CP128	Keywords in Alt Attributes	183	6	-0.14	-0.33	88.63%
102	ENT014	Has Entities in H3 Tags	1	1	-0.14	-0.44	66.67%
103	CP152	Keywords in H1 Tags	8	1	-0.14	-0.35	80.79%
104	CP059	Ahrefs Rank	33	8	-0.14	-0.28	11.48%
105	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.42	76.60%
106	CP150a2	Search Terms in H2 Tags	4	0	-0.14	-0.39	88.63%
107	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,113,105	-0.14	-0.24	30.91%
108	CP004	Ahrefs Dofollow Backlinks	1,392,344	20,163	-0.14	-0.21	13.36%
109	GD004	Google Density Exact Matches	39	2	-0.14	-0.36	71.52%
110	CP383	Keywords in Meta OpenGraph Description	44	2	-0.14	-0.37	81.35%
111	CP099	Search Result Number of Dirs in Path	3	2	-0.14	-0.36	63.13%
112	QS004	Number of Questions In Headings	7	1	-0.14	-0.35	29.14%
113	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.40	62.69%
114	CP151	Leading Keywords in H1 Tags	2	0	-0.14	-0.39	79.14%
115	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.36	84.99%
116	CPX013	Keywords in Footer Tags	2,347	18	-0.14	-0.36	86.31%
117	CP357	Inline CSS Kilobytes	102	31	-0.14	-0.39	79.80%
118	CP164	Leading Keywords in H2 Tags	9	1	-0.14	-0.38	88.41%
119	CP424	Number of HREF Lang Tags	16	1	-0.14	-0.39	72.52%
120	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.34	84.55%
121	QS012	Headings Has Question	1	0	-0.14	-0.42	79.14%
122	CP473	Keywords in Strong Tags	110	3	-0.14	-0.35	84.11%
123	CP469a	Search Terms in Sentences	31	2	-0.14	-0.32	87.97%
124	CP158	Keywords making whole H1-H6 Tags	5	0	-0.14	-0.40	77.70%
125	CP483a	Search Terms in the Title Tag	2	0	-0.13	-0.38	83.55%
126	CPXR006	Number of H3 Tags	19	7	-0.13	-0.34	84.11%
127	CP426	Number of Images	84	24	-0.13	-0.31	79.14%
128	CP104b	Search Result Publish Date	2,006,344,760	1,959,059,709	-0.13	-0.36	44.26%
129	CP427	Number of Images with Alt Text	65	16	-0.13	-0.31	79.58%
130	CP391	Number of Absolute URLs	461	128	-0.13	-0.32	79.36%
131	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.40	73.84%
132	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.33	82.23%
133	LSI007	LSI Words in H3 Tags	68	14	-0.13	-0.33	92.83%
134	GD003	Google Density Variations	5,545	50	-0.13	-0.35	76.93%
135	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	57.17%
136	LSI003	LSI Words in Meta Description Tag	24	9	-0.13	-0.33	86.64%
137	CP126a	Search Terms in A Tags	49	2	-0.13	-0.37	87.31%
138	CP385	Keywords in Meta OpenGraph Content	11	1	-0.13	-0.38	77.59%
139	CP114	Search Result Uses HTTPS	1	1	-0.13	-0.37	64.24%
140	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	79.91%
141	CP177	Keywords in H4-H6 Tags	37	2	-0.13	-0.36	85.10%
142	CPXR005	Number of H2 Tags	21	6	-0.13	-0.32	84.44%
143	CP407	Number of Bytes to First Match	8,640,065	489,061	-0.13	-0.30	63.47%
144	CP377	Load Time Milliseconds	21,493	1,905	-0.13	-0.30	70.75%
145	CPJLDxSA	Number Of JSON-LD Types	47	8	-0.13	-0.34	80.24%
146	CP413	Number of External Links	68	17	-0.13	-0.30	76.05%
147	CP125	Keywords making whole A Tags	5	1	-0.13	-0.34	85.87%
148	CP112	Search Result URL Length	93	56	-0.13	-0.33	50.11%
149	CP147	Flesch Kincaid Reading Ease	159	102	-0.13	-0.28	21.96%
150	CP130	Keywords in Article Tags	843	23	-0.13	-0.37	76.49%
151	CP467	Keywords in Section Tags	896	23	-0.13	-0.36	84.44%
152	CP477	Keywords in Title Attributes	325	7	-0.13	-0.33	84.99%
153	CP173	Keywords in H4 Tags	27	1	-0.12	-0.36	84.00%
154	CP168	Leading Keywords in H3 Tags	16	1	-0.12	-0.34	80.46%
155	CP485	Keywords in pages most used phrase	2	0	-0.12	-0.38	77.59%
156	BYTES01	Bytes To First P Tag	79,874	53,394	-0.12	-0.37	67.88%
157	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.12	-0.32	13.69%
158	CP479	Title Has Sales Words	1	0	-0.12	-0.37	72.52%
159	CP313	Has Privacy Policy	1	1	-0.12	-0.38	71.74%
160	CP409	Number of DoFollow External Links	58	15	-0.12	-0.27	76.60%
161	CP150a	Search Terms in H1 Tags	1	0	-0.12	-0.34	82.89%
162	LSI005	LSI Words in H1 Tags	13	4	-0.12	-0.28	88.41%
163	CP460	Percentage of DoFollow Internal Links	93	78	-0.12	-0.32	70.53%
164	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	71.52%
165	CP208	Has Copyright	1	1	-0.12	-0.38	66.34%
166	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.38	67.66%
167	CP481b	Word Count in Meta Description Tag	83	20	-0.12	-0.32	68.10%
168	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.38	67.55%
169	CP461	Percentage of DoFollow Links	100	92	-0.12	-0.29	69.09%
170	CP439	Number of NoFollow Externa Links	20	2	-0.12	-0.31	74.72%
171	ENT006	Entities in H5 Tags	8	1	-0.12	-0.34	61.26%
172	CP181	Keywords in H5 Tags	10	0	-0.12	-0.33	76.16%
173	CP451	Number of US Phone Numbers	224	9	-0.12	-0.28	79.80%
174	CP479b	Title Has Year	1	0	-0.12	-0.35	69.32%
175	CP050	Ahrefs Internal Links	325	66	-0.12	-0.24	13.36%
176	CP380	Meta Description Length	507	125	-0.12	-0.31	67.44%
177	CP225	Has Meta Description	1	1	-0.12	-0.37	64.13%
178	CPJLD127	Has JSON-LD ItemList	1	0	-0.12	-0.35	42.27%
179	CP139	Keywords in Class Attributes	6,463	34	-0.12	-0.31	79.69%
180	ENT015	Has Entities in H4 Tags	1	0	-0.11	-0.37	60.49%
181	CP204	Has Canonical URL	1	1	-0.11	-0.36	69.98%
182	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.11	-0.30	12.80%
183	CP096	Search Result Link Text Length	62	50	-0.11	-0.33	57.73%
184	CP148	Flesch Kincaid Reading Grade	8	4	-0.11	-0.29	22.19%
185	CPXR007	Number of H4 Tags	16	4	-0.11	-0.30	77.04%
186	CP045	Ahrefs Has Text Backlinks	1	0	-0.11	-0.30	13.47%
187	CPXR008	Number of H5 Tags	6	1	-0.11	-0.31	73.29%
188	CP414	Number of Facebook Accounts	3	1	-0.11	-0.32	66.56%
189	CP440	Number of NoFollow Links	34	4	-0.11	-0.28	74.28%
190	CP444	Number of Social Accounts	10	1	-0.11	-0.32	67.66%
191	CP082	Search Result Has Params	1	0	-0.11	-0.37	46.58%
192	CPXR011	Keywords in Button Tags	1,207	3	-0.11	-0.33	78.81%
193	CP345	Has Terms of Service	1	0	-0.11	-0.34	68.43%
194	CP106	Search Result Summary Has Ellipsis	1	1	-0.11	-0.37	53.97%
195	CP017	Ahrefs Has Backlinks	1	0	-0.11	-0.30	13.69%
196	CP319	Has Schema Markup	1	1	-0.11	-0.36	68.43%
197	CPX005	Keywords in Aside Tags	1,785	8	-0.11	-0.33	75.61%
198	CP309	Has OpenGraph Image	1	1	-0.11	-0.35	64.79%
199	CP354	Keywords in Host Citations	1,217	9	-0.11	-0.31	78.26%
200	CPXR002	Number of HTML Comments	558	27	-0.11	-0.29	74.39%

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